Branding & Visual Identity

Adriana Fruchter

Starting at

/hr

About this service

Summary

A strong brand identity is more than just a logo—it’s how your audience sees, feels, and connects with your business. I craft cohesive, strategic brand identities that work seamlessly across digital and print to establish a lasting impression. Whether you're launching a new brand or refreshing an existing one, I help define a visual language that reflects your values and resonates with your audience.

With expertise in color psychology, typography, and multi-platform design, I ensure your brand is distinct, versatile, and built for growth.

What's included

Logo & Visual Identity
-> Primary & secondary logo variations, including responsive formats. -> Custom color palette with HEX, RGB & CMYK values for digital and print. -> Font selections with recommended pairing and usage guidelines.
Digital & Print Application
TO be defined by the client: -> Website & Social Media Branding – Cohesive assets for online presence. -> Business Cards, Flyers & Marketing Materials – Print-ready designs with clear brand consistency. -> Presentation Templates – Professionally branded slides for client or internal use.
Brand Guidelines & Assets
-> A complete Brand Style Guide outlining usage rules and best practices. -> File exports in SVG, PNG, PDF, and EPS for flexible use. -> Icons, Patterns & Graphics to enhance brand aesthetics.

Example projects