Branding & Visual Identity

Pro

Adriana Fruchter

Starting at

/hr

About this service

Summary

A strong brand identity is more than just a logo—it’s how your audience sees, feels, and connects with your business. I craft cohesive, strategic brand identities that work seamlessly across digital and print to establish a lasting impression. Whether you're launching a new brand or refreshing an existing one, I help define a visual language that reflects your values and resonates with your audience.

With expertise in color psychology, typography, and multi-platform design, I ensure your brand is distinct, versatile, and built for growth.

Process

My Process

Discovery & Brand Strategy

Understanding your brand’s vision, mission, and target audience.

Competitor and market research to position your brand effectively.

Defining the brand personality, tone, and key differentiators.

Concept Development

Ideating logo concepts, typography pairings, and color schemes.

Exploring mood boards and brand directions to align on the right aesthetic.

Refining selections based on feedback and strategic alignment.

Design & Application

Creating the final brand assets, ensuring consistency across platforms.

Designing print and digital materials for real-world brand application.

Delivering editable files and templates for future brand expansion.

Final Handoff & Brand Guide

Providing a comprehensive Brand Style Guide for easy implementation.

Delivering all assets in various formats, ready for both digital and print use.

Ensuring your brand is ready to launch with confidence.

What's included

Logo & Visual Identity
-> Primary & secondary logo variations, including responsive formats. -> Custom color palette with HEX, RGB & CMYK values for digital and print. -> Font selections with recommended pairing and usage guidelines.
Digital & Print Application
TO be defined by the client: -> Website & Social Media Branding – Cohesive assets for online presence. -> Business Cards, Flyers & Marketing Materials – Print-ready designs with clear brand consistency. -> Presentation Templates – Professionally branded slides for client or internal use.
Brand Guidelines & Assets
-> A complete Brand Style Guide outlining usage rules and best practices. -> File exports in SVG, PNG, PDF, and EPS for flexible use. -> Icons, Patterns & Graphics to enhance brand aesthetics.

Example projects