Product Design & UX Strategy

Pro

Adriana Fruchter

Contact for pricing

About this service

Summary

Looking for a product design expert who can take your web app, SaaS platform, or digital tool to the next level? I specialize in UX/UI design, user research, and front-end integration, crafting experiences that are intuitive, conversion-focused, and visually stunning.
With a UX Design Certification from Cornell and extensive experience in Framer, React, Webflow, and other front-end technologies, I bridge the gap between design and development. Whether you’re building a new product from scratch or refining an existing one, I apply a data-driven, user-first approach to ensure your product is not just beautiful—but highly functional and engaging.
From strategic research to interactive prototyping, I create digital experiences that delight users and drive business success. Let’s craft a product that people love to use and remember!

Process

Discovery & UX Research
Client Consultation – Define your product’s goals, business objectives, and user needs.
Market & Competitor Research – Analyze industry trends and best practices to position your product effectively.
User Research & Surveys – Gather insights through qualitative and quantitative research.
User Personas & Journey Mapping – Develop user archetypes and journey maps to optimize the experience.
Information Architecture & UX Strategy
Content Audit & Structuring – Organize content for usability and clarity.
User Flow Design – Map out seamless, intuitive pathways for user interactions.
Low-Fidelity Wireframes – Sketch layouts to establish structure before visual design.
UI Design & Prototyping
Mood Boards & Design Direction – Establish the product’s visual identity, including typography, colors, and UI elements.
High-Fidelity UI Mockups – Design fully polished interfaces, ensuring consistency and accessibility.
Interactive Prototypes – Develop clickable prototypes in Figma or Framer to simulate real interactions.
Usability Testing & Iteration – Conduct user testing, gather feedback, and refine the design for optimal usability.
Development Handoff & Implementation
UI Style Guide & Design System – Document all design specifications, ensuring scalability and consistency.
Detailed Design Annotations – Provide interaction details, responsive breakpoints, and animations for developers.
Optimized Asset Delivery – Deliver fully prepared files for seamless integration into React, Webflow, Framer, or other front-end frameworks.
Post-Launch Evaluation & Support
User Behavior Analytics – Assess heatmaps, session recordings, and user engagement metrics to identify improvements.
A/B Testing & Refinements – Optimize designs based on real user interactions.
Continuous Support & Iteration – Provide additional enhancements based on user feedback and business goals.

What's included

  • Research & UX Analysis

    ✔ User Research Report – Insights from competitor analysis, market research, and user behavior studies. ✔ User Personas & Journey Maps – Detailed profiles and journey flows to optimize user interactions. ✔ Heuristic Evaluation & Usability Audit – Identify pain points and areas for UX improvements.

  • Product Wireframes & UX Architecture

    ✔ Information Architecture (IA) & User Flows – Blueprint of content organization and user interactions. ✔ Low-Fidelity Wireframes – Sketches and structure of product pages for early validation.

  • High-Fidelity UI Design & Interactive Prototypes

    ✔ UI Mockups for Key Screens – Fully designed product interfaces with pixel-perfect details. ✔ Clickable Prototypes – Interactive previews to simulate user experience and gather feedback. ✔ Responsive Design for Multiple Devices – Optimized layouts for mobile, tablet, and desktop.

  • UX Guidelines & Developer Handoff

    ✔ Comprehensive Style Guide – A systemized UI kit with typography, colors, and reusable components. ✔ Design Specifications & Annotations – Breakpoints, interactions, and animations for developers. ✔ Optimized & Organized Assets – Ready-to-use files for a smooth development process.

Skills and tools

UX Engineer

UX Designer

Product Designer

Figma

Framer

React

vidBoard

Webflow

Industries

Marketing
Cosmetics
Event Promotion

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