SaaS Product Design (AI / Analytics / Fintech)

Starting at

$

1,000

About this service

Summary

I design complete SaaS and web app experiences - from research and concept exploration to fully scalable design systems in Figma. With 5+ years in product design, I specialize in turning complex data and AI-driven workflows into intuitive, high-performing interfaces. My approach blends strategy, usability, and system thinking, ensuring every design decision supports measurable business outcomes.

FAQs

  • What types of products do you usually work on?

    I focus exclusively on SaaS, AI-driven, and data-heavy web or mobile apps. Most of my clients are startups or product teams building or scaling complex digital systems.

  • How do you collaborate during the project?

    I typically work in Figma and FigJam for design and feedback, with async updates through ClickUp or Notion. Regular check-ins ensure we stay aligned on progress and priorities.

  • Can you work with an existing development or product team?

    Absolutely. I’ve collaborated with cross-functional teams at companies like Yotpo and The World Bank, adapting to existing workflows and design systems.

  • Do you provide UX research as part of this service?

    Yes. The discovery phase includes reviewing existing research, analytics, and user data. When needed, I can also conduct lightweight user interviews or usability tests.

  • What if we already have a partial design system?

    I can evaluate what’s working, fill gaps, and ensure consistency before expanding it into a scalable, developer-friendly structure.

  • How long does a full end-to-end design usually take?

    Depending on complexity, projects typically take 3–6 weeks from kickoff to developer-ready files.

  • What happens after handoff?

    You’ll receive a fully organized Figma file with specs, components, and assets. I also offer post-handoff design QA or iteration support if needed.

What's included

  • Product Discovery & UX Flow Mapping

    Map key user journeys, navigation, and product goals to ensure the design directly supports business and user needs.

  • AI Functional Concepts (3 Directions)

    Create three distinct concept directions based on research and product goals, exploring structure, core functionality, and user interaction patterns to define the best design direction before moving forward.

  • Final UI Design with Responsive Layouts

    Deliver polished, scalable screens that adapt across desktop and mobile while maintaining usability and accessibility.

  • Modular Component Setup

    Build reusable Figma components with autolayout and variants for consistent, efficient design updates.

  • Foundational Design System

    Establish the base styles: color, typography, spacing, and tokens to maintain brand consistency and speed up future design work.

  • Developer-Ready Figma Handoff

    Prepare organized Figma files with annotations, interaction specs, and export guidelines for seamless engineering implementation.

Recommendations

(5.0)

Darin Mitev

Client • Oct 25, 2025

I had the pleasure of working with Philip in his previous role. Even in our brief collaboration, he stood out as a dedicated and creative designer. He starts with thoughtful sketches and turns ideas into beautiful, functional designs. Philip listens carefully, values feedback, and is truly great to work with - both as a designer and a person!

Veselin Solenkov

Client • Oct 25, 2025

Philip is a just simply a great partner, he is a clear, thoughtful, and an excellent listener. He digs into the problem, asks smart questions and brings fresh, practical ideas every time. He’s dependable and proactive, he sets expectations, communicates timelines and turns messy briefs into simple next steps. Also just a joy to work with: kind, calm, positive. If you can book him, do it you won’t regret it. Phil is the guy!

Todor Gospodinov

Client • Oct 25, 2025

I had the please of working with Philip on complex, high-impact features. He's an outstanding designer - super creative, genuinely curios about the product and its users, quick to shape problem understanding, and able to turn complex ideas into clean, simplified, and value-adding solutions. What stands out is his balance of detail and big-picture vision, always ensuring designs align with users, product strategy and company direction. Highly recommend!

Hristo Markov • Shapesnest

Client • Oct 25, 2025

I worked with Philip at the World Bank, and he’s an exceptional designer with a great eye for detail and user experience. He’s creative, reliable and always brings smart design decisions to the table. Collaborating with him was easy and inspiring. I’d work with him again anytime.


Duration

6 weeks

Skills and tools

Product Designer

UX Designer

UX Researcher

Figma

Figma

Industries

Artificial Intelligence
FinTech & Payments
Data