Redesign & Optimization for SaaS & eCommerce

Starting at

$

800

About this service

Summary

I redesign underperforming SaaS and eCommerce products to improve usability, consistency and conversion, and decrease churn - without the cost or risk of a full rebuild. With 5+ years in product design, I specialize in identifying friction points and reworking key flows to create intuitive, scalable experiences. My approach combines UX auditing, system alignment, and high-fidelity redesigns that directly impact engagement and business outcomes.

FAQs

  • Who is this redesign service best suited for?

    This service is ideal for SaaS and eCommerce teams with an existing product or MVP that functions but struggles with usability, consistency, or conversion.

  • What’s the difference between a redesign and a full rebuild?

    A redesign focuses on improving UX, UI, and structure within your existing product framework - keeping what works while fixing friction points. It’s faster, lower risk, and often delivers higher ROI than starting from scratch.

  • Do you use our existing brand guidelines or create new ones?

    If you already have brand guidelines or a design system, I’ll align with it. If not, I can create or refine a foundational visual system to maintain consistency across redesigned screens.

  • Will the redesign affect our current development process?

    No - I collaborate closely with your product and engineering teams to ensure new designs are feasible, lightweight, and ready for smooth implementation.

  • How do you measure success after a redesign?

    Success is defined by your metrics - improved conversion, retention, or engagement. I rely on user data, analytics, and UX best practices to ensure the redesign has a measurable impact.

  • What’s the typical timeline for a redesign project?

    Most redesigns take 3-5 weeks, depending on scope and number of key flows. You’ll receive deliverables in clear weekly milestones.

  • Can you help post-launch?

    Yes. I offer ongoing design QA or monthly design support retainers to monitor performance, address feedback, and iterate on improvements.

What's included

  • UX Audit & Analytics Review

    Assess your product’s current UX through usability heuristics, analytics data, and behavior insights to uncover where users struggle or drop off.

  • Flow & Architecture Redesign

    Rebuild core journeys (onboarding, checkout, dashboards, or key workflows) to improve clarity, reduce friction, and support business goals.

  • High-Fidelity UI Redesign

    Deliver modern, accessible, and responsive Figma designs that elevate usability without losing your existing brand identity.

  • Design System Alignment

    Audit and refine your design system, ensuring reusable components, consistent visual hierarchy, and scalable patterns.

  • Developer-Ready Handoff

    Provide a clean, annotated Figma file with interaction specs, assets, and component logic for smooth implementation.

Recommendations

(5.0)

Darin Mitev

Client • Oct 25, 2025

I had the pleasure of working with Philip in his previous role. Even in our brief collaboration, he stood out as a dedicated and creative designer. He starts with thoughtful sketches and turns ideas into beautiful, functional designs. Philip listens carefully, values feedback, and is truly great to work with - both as a designer and a person!

Veselin Solenkov

Client • Oct 25, 2025

Philip is a just simply a great partner, he is a clear, thoughtful, and an excellent listener. He digs into the problem, asks smart questions and brings fresh, practical ideas every time. He’s dependable and proactive, he sets expectations, communicates timelines and turns messy briefs into simple next steps. Also just a joy to work with: kind, calm, positive. If you can book him, do it you won’t regret it. Phil is the guy!

Todor Gospodinov

Client • Oct 25, 2025

I had the please of working with Philip on complex, high-impact features. He's an outstanding designer - super creative, genuinely curios about the product and its users, quick to shape problem understanding, and able to turn complex ideas into clean, simplified, and value-adding solutions. What stands out is his balance of detail and big-picture vision, always ensuring designs align with users, product strategy and company direction. Highly recommend!

Hristo Markov • Shapesnest

Client • Oct 25, 2025

I worked with Philip at the World Bank, and he’s an exceptional designer with a great eye for detail and user experience. He’s creative, reliable and always brings smart design decisions to the table. Collaborating with him was easy and inspiring. I’d work with him again anytime.


Duration

5 weeks

Skills and tools

Product Designer

UI Designer

UX Designer

Figma

Figma

Industries

E-Commerce
FinTech & Payments