Brand Strategy & Identity Design for Business Growth
Aji V
Starting at
$
900
About this service
Summary
I believe that strong branding can set your business apart and create a lasting impact. My aim is to craft a brand identity that captures the heart of your business and connects with your audience. With a straightforward approach and attention to detail, I ensure a smooth, enjoyable process that results in a brand identity you’ll be excited to show off. This service is perfect if you:
Are launching a new business
Need to refresh your existing brand
Want a brand identity that grows with you
Desire a brand that feels authentic and memorable
Seek a design partner who listens and delivers
Process
Discovery We begin by diving deep into your brand’s story—exploring your mission, vision, and values. I’ll work closely with you to identify your unique selling points and target audience, setting a solid foundation for the project. Research I analyze the industry landscape, competitor positioning, and current design trends. This research guides us in creating a distinctive identity that stands out while remaining true to your brand’s core essence. Mood Board Presentation Based on the research, I develop a mood board that visually captures your brand’s essence and style. This serves as a foundation for the design process and ensures that we are aligned in our creative direction. Feedback Presenting the mood board and collecting your input to refine the direction. Concept Development Designing initial concepts that incorporate your feedback, exploring different visual elements that fit your brand identity. Design Refinement Fine-tuning the chosen design based on further suggestions and feedback. Finalization Once you’re happy with the final refinements, I’ll wrap up all brand elements and deliver them in a comprehensive package, ensuring you have everything you need to establish your brand across various platforms seamlessly.
FAQs
Can I request changes to the initial designs?
Absolutely! I welcome your feedback and will make adjustments until we achieve the perfect design.
How will we get started and communicate?
Once the service is purchased, we’ll schedule an introduction meeting through your preferred communication channel.
How long does the process take?
The timeline usually takes around 4 weeks, depending on the project’s scope.
Will time zones be an issue?
Not at all! I’ll adapt to your schedule to ensure smooth communication.
What's included
Logo Design
A unique and memorable logo that represents your brand’s personality and values.
Color Palette
A carefully curated set of colors to ensure consistency and evoke the right emotions across all brand touchpoints
Typography
A complementary set of fonts to establish a cohesive and readable brand style.
Brand Assets
Includes icons, visuals, and social media templates to support brand consistency.
Brand Mockups
Realistic visual mockups showcasing your brand identity applied to different contexts, such as business cards, packaging, digital platforms, and more. These mockups provide a tangible feel of your brand in real-life scenarios.
Brand Guidelines
An in-depth document covering logo usage, color codes, typography, imagery styles, and layout designs. It serves as a guide to maintaining brand integrity and uniformity in all future communications.
Ongoing Support
Dedicated support to address any concerns or additional requirements post-delivery. This ensures a seamless brand implementation and helps adapt to any evolving design needs as your business grows.
Example projects
Duration
4 weeks
Skills and tools
Work with me