Visual Identity Branding Package

Ariel Ferrel

5

(2)

Starting at

$

60

/hr

About this service

Summary

My design process is very collaborative, and I will strive at every turn to be a vehicle to realize your vision. Individuality is also very important to me, and I will never produce work that is cookie cutter. I also steer away from following trends, because trends come and go, but you want your business to stay relevant without having to update your logo with each new design trend. For this reason, I always design based on the client's aesthetic vision, goals for the business, and target market, and aim for timeless over trendy. Communication is key, I keep my clients up to date on the process and welcome any and all feedback.

What's included

  • Unique and Original Logo Design

    Your new logo will be designed during a very collaborative process involving mood boarding, market research, and plenty of back and forth about what your vision is, and what will propel your business forward and catch the eyes of your target market! Logo will be delivered as a high resolution PNG file in multiple sizes for various applications.

  • Brand Guidelines

    A set of brand guidelines will be included to help you and your colleagues and employees utilize the logo, brand assets, palette, and typography correctly. This will ensure that your visual identity package is cohesive across all of the brand's touchpoints.

  • Brand Assets

    Brand assets include color palette, typography, secondary logo(s), and any of the add-ons mentioned below.

  • Add-ons

    Add-ons can include naming, marketing materials, business cards, animated logo, dynamic logo, brand mascot(s), brand icons, and more! We can discuss what would be relevant and helpful for your specific business.

Example projects

Mood Bake | Logo Design

Studio Humelim | Visual Identity

Scatter Seed Project | Visual Identity

Recommendations

(5.0)

Madison Ortega • Mood Bake

Client • Jan 31, 2023

Recommended

Working with Ariel was a blast! It really was a creative collaboration, she took the things I was inspired by and created lots of different mock-up options for me to choose from. We ended pulling elements from most of them to create the final product. I feel like she took the whole spirit of my budding business and put it into the logo. She's super talented, very patient and awesome to work with.

Recommended

Ariel was a dream to work with. She brought our whole vision for a website to life and has added an entirely new dimension to our business by having an online presence that is polished, colorful, and reflective of our business culture and spirit.

Skills and tools

Brand Designer
Graphic Designer
Illustrator
Adobe Illustrator
Adobe InDesign
Procreate

Work with me

More services

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Example projects

STARTING AT

$60/hour

hourly rate