My design process is very collaborative, and I will strive at every turn to be a vehicle to realize your vision. Individuality is also very important to me, and I will never produce work that is cookie cutter. I also steer away from following trends, because trends come and go, but you want your business to stay relevant without having to update your logo with each new design trend. For this reason, I always design based on the client's aesthetic vision, goals for the business, and target market, and aim for timeless over trendy. Communication is key, I keep my clients up to date on the process and welcome any and all feedback.