What's included

• Account Overview

  An account overview is needed to point out the sections for improvement and currently working elements. (1-2h)

• Campaign Draft

  Campaign Draft is made for review and approval from the client. It includes keyword research, competitor analysis and market research. (3-4h)

• Campaign is set and running

  The campaign is active and running at least for 14 days, preferably 30 days.

• Campaign review after 2 week

  After a campaign is active at least for 2 weeks, campaign performance is reviewed, any significant changes are reported directly to the client and the next steps are aligned

• Final Campaign review after 4 weeks from the campaign start date (optional)

  If needed or required, campaign performance might be reviewed again regularly or one-time after 3-4 weeks from the start date.

• SEM advertising plan (optional)

  Clear SEM (Google or Bing) media advertising plan that aligns with the business strategy and goals.

• Advanced market research (optional)

  Deeper market research that includes competitors, search terms, trends and potential social media platforms reviews and descriptions. More advanced and detailed than the one included in the beginning.

• Budget allocation suggestions and reviews (optional)

  Suggestions on how to effectively allocate the budget across multiple media channels or campaigns moving forward.