Product AuditMichael Kulesza
Crack the flows, point the fix.
I review your product and Figma files through the lens of a senior product designer with an AI-first perspective.
You get a prioritized list of issues tied to real business impact: what's hurting conversion, causing drop-offs, or generating support tickets. Not generic advice, but actionable next steps: quick wins for week one, flow fixes that unblock revenue, and a backlog for future releases.
Best for:
SaaS teams without a senior designer, founders preparing for a round, PMs prioritizing UX debt before the next sprint.
Not a fit if you need a full redesign, visual identity, or "make it prettier" without a clear goal.
What you get:
Video walkthrough (30–45 min) with live commentary on your product
Prioritized issue list with severity tags (critical / high / medium / low — based on Nielsen's heuristics + product-impact scoring)
Quick-win recommendations, what to fix in week one
Review of every key flow you specified
Design system health check (tokens, components, consistency)
Figma annotations with specific fix proposals
AI-readiness assessment — is your design system ready for AI coding tools?
Structured report in Notion, shareable with your team
Decision map: what to do next — whether with me, your team, or someone else
Live debrief (30-45 min), go through findings together, challenge anything
What's not included:
Implementation of fixes (that's a PoC Sprint or On-Demand engagement)
User research, interviews, or usability testing
Redesign, wireframes, or new visual identity
What I need from you:
To make the audit as valuable as possible, share as much context as you can:
Access to Figma and a link to production or staging
2–3 key flows you care about most
Any data you have: analytics, user feedback, support tickets, NPS scores
Business goals or product context (PRD, personas, known pain points — anything helps)
The more context I get, the sharper the recommendations.
Without data, I rely on expert heuristics and 10+ years of pattern recognition. With data, I can tie every recommendation to your actual user behavior.
Start with a free 30-minute clarity call to see if a full audit makes sense → cal.com/michalkulesza
FAQs
A Clarity Call is a 30-minute conversation. I listen, ask questions, and give you a general direction.
A paid audit is 1–2 days of structured work: I go through your product and Figma files systematically, tag every issue by severity, and deliver a prioritized report with concrete next steps. You walk away with a document your team can act on, not just a conversation to remember.
Knowing what's wrong and knowing what to fix first are two different things.
Most UX reviews hand you a flat checklist — this audit scores every issue by business impact, so your team fixes what actually moves metrics first. I've seen teams spend months on a redesign when the real problem was a broken onboarding flow that took two days to fix.
The framework is based on Nielsen's heuristics, extended with product-impact criteria: conversion effect, user friction, design debt, and implementation cost. I combine this with whatever data you provide — analytics, feedback, support tickets, business goals.
Each issue gets a severity tag:
- critical (blocks conversion),
- high (friction in key flows),
- medium (inconsistency/debt),
- low (nice-to-have).
If you need data-backed validation after the audit, that's what user testing or a PoC Sprint is for. The audit tells you where to look.
I don't share full reports publicly. Each audit is tailored and covered by NDA.
You can book a free Clarity Call to see my thinking process in real time. That's the best preview of audit quality.
That's what the debrief is for. The audit includes a 45-minute live session where we go through every finding together.
Challenge anything — I'll explain my reasoning and adjust priorities based on context I may have missed.
No. The report includes a decision map: what to do next — whether with me, your team, or someone else.
Up to 5. The debrief is yours — record it and share it however you want.
The Notion report is shareable via link — no Notion account needed. If you prefer a different format, I can export to PDF or deliver a video walkthrough.
Example work
Michael's other services
Starting at$1,500
Duration2 days
Tags
Figma
Design System
Design Systems Specialist
Product Designer
SaaS
UI Designer
UX Audit
UX Designer
Service provided by
Michael Kulesza Białystok, Poland
Product AuditMichael Kulesza
Starting at$1,500
Duration2 days
Tags
Figma
Design System
Design Systems Specialist
Product Designer
SaaS
UI Designer
UX Audit
UX Designer
Crack the flows, point the fix.
I review your product and Figma files through the lens of a senior product designer with an AI-first perspective.
You get a prioritized list of issues tied to real business impact: what's hurting conversion, causing drop-offs, or generating support tickets. Not generic advice, but actionable next steps: quick wins for week one, flow fixes that unblock revenue, and a backlog for future releases.
Best for:
SaaS teams without a senior designer, founders preparing for a round, PMs prioritizing UX debt before the next sprint.
Not a fit if you need a full redesign, visual identity, or "make it prettier" without a clear goal.
What you get:
Video walkthrough (30–45 min) with live commentary on your product
Prioritized issue list with severity tags (critical / high / medium / low — based on Nielsen's heuristics + product-impact scoring)
Quick-win recommendations, what to fix in week one
Review of every key flow you specified
Design system health check (tokens, components, consistency)
Figma annotations with specific fix proposals
AI-readiness assessment — is your design system ready for AI coding tools?
Structured report in Notion, shareable with your team
Decision map: what to do next — whether with me, your team, or someone else
Live debrief (30-45 min), go through findings together, challenge anything
What's not included:
Implementation of fixes (that's a PoC Sprint or On-Demand engagement)
User research, interviews, or usability testing
Redesign, wireframes, or new visual identity
What I need from you:
To make the audit as valuable as possible, share as much context as you can:
Access to Figma and a link to production or staging
2–3 key flows you care about most
Any data you have: analytics, user feedback, support tickets, NPS scores
Business goals or product context (PRD, personas, known pain points — anything helps)
The more context I get, the sharper the recommendations.
Without data, I rely on expert heuristics and 10+ years of pattern recognition. With data, I can tie every recommendation to your actual user behavior.
Start with a free 30-minute clarity call to see if a full audit makes sense → cal.com/michalkulesza
FAQs
A Clarity Call is a 30-minute conversation. I listen, ask questions, and give you a general direction.
A paid audit is 1–2 days of structured work: I go through your product and Figma files systematically, tag every issue by severity, and deliver a prioritized report with concrete next steps. You walk away with a document your team can act on, not just a conversation to remember.
Knowing what's wrong and knowing what to fix first are two different things.
Most UX reviews hand you a flat checklist — this audit scores every issue by business impact, so your team fixes what actually moves metrics first. I've seen teams spend months on a redesign when the real problem was a broken onboarding flow that took two days to fix.
The framework is based on Nielsen's heuristics, extended with product-impact criteria: conversion effect, user friction, design debt, and implementation cost. I combine this with whatever data you provide — analytics, feedback, support tickets, business goals.
Each issue gets a severity tag:
- critical (blocks conversion),
- high (friction in key flows),
- medium (inconsistency/debt),
- low (nice-to-have).
If you need data-backed validation after the audit, that's what user testing or a PoC Sprint is for. The audit tells you where to look.
I don't share full reports publicly. Each audit is tailored and covered by NDA.
You can book a free Clarity Call to see my thinking process in real time. That's the best preview of audit quality.
That's what the debrief is for. The audit includes a 45-minute live session where we go through every finding together.
Challenge anything — I'll explain my reasoning and adjust priorities based on context I may have missed.
No. The report includes a decision map: what to do next — whether with me, your team, or someone else.
Up to 5. The debrief is yours — record it and share it however you want.
The Notion report is shareable via link — no Notion account needed. If you prefer a different format, I can export to PDF or deliver a video walkthrough.
Example work
Michael's other services
$1,500