Product AuditMichael Kulesza
Crack the flows, point the fix.
I review your product and Figma files through the lens of a senior product designer with an AI-first perspective.
You get a prioritized list of issues tied to real business impact: what's hurting conversion, causing drop-offs, or generating support tickets. Not generic advice, but actionable next steps: quick wins for week one, flow fixes that unblock revenue, and a backlog for future releases.
Best for:
SaaS teams without a senior designer, founders preparing for a round, PMs prioritizing UX debt before the next sprint.
Not a fit if you need a full redesign, visual identity, or "make it prettier" without a clear goal.
What you get:
Video walkthrough (30–45 min) with live commentary on your product
Prioritized issue list with severity tags (critical / high / medium / low — based on Nielsen's heuristics + product-impact scoring)
Quick-win recommendations, what to fix in week one
Review of every key flow you specified
Design system health check (tokens, components, consistency)
Figma annotations with specific fix proposals
AI-readiness assessment — is your design system ready for AI coding tools?
Structured report in Notion, shareable with your team
Decision map: what to do next — whether with me, your team, or someone else
Live debrief (30-45 min), go through findings together, challenge anything
What's not included:
Implementation of fixes (that's a PoC Sprint or On-Demand engagement)
User research, interviews, or usability testing
Redesign, wireframes, or new visual identity
What I need from you:
To make the audit as valuable as possible, share as much context as you can:
Access to Figma and a link to production or staging
2–3 key flows you care about most
Any data you have: analytics, user feedback, support tickets, NPS scores
Business goals or product context (PRD, personas, known pain points — anything helps)
The more context I get, the sharper the recommendations.
Without data, I rely on expert heuristics and 10+ years of pattern recognition. With data, I can tie every recommendation to your actual user behavior.
Start with a free 30-minute clarity call to see if a full audit makes sense → cal.com/michalkulesza
FAQs
A Clarity Call is a 30-minute conversation. I listen, ask questions, and give you a general direction.
A paid audit is 1–2 days of structured work: I go through your product and Figma files systematically, tag every issue by severity, and deliver a prioritized report with concrete next steps. You walk away with a document your team can act on, not just a conversation to remember.
Knowing what's wrong and knowing what to fix first are two different things.
Most UX reviews hand you a flat checklist — this audit scores every issue by business impact, so your team fixes what actually moves metrics first. I've seen teams spend months on a redesign when the real problem was a broken onboarding flow that took two days to fix.
The framework is based on Nielsen's heuristics, extended with product-impact criteria: conversion effect, user friction, design debt, and implementation cost. I combine this with whatever data you provide — analytics, feedback, support tickets, business goals.
Each issue gets a severity tag:
- critical (blocks conversion),
- high (friction in key flows),
- medium (inconsistency/debt),
- low (nice-to-have).
If you need data-backed validation after the audit, that's what user testing or a PoC Sprint is for. The audit tells you where to look.
I don't share full reports publicly. Each audit is tailored and covered by NDA.
You can book a free Clarity Call to see my thinking process in real time. That's the best preview of audit quality.
That's what the debrief is for. The audit includes a 45-minute live session where we go through every finding together.
Challenge anything — I'll explain my reasoning and adjust priorities based on context I may have missed.
No. The report includes a decision map: what to do next — whether with me, your team, or someone else.
Up to 5. The debrief is yours — record it and share it however you want.
The Notion report is shareable via link — no Notion account needed. If you prefer a different format, I can export to PDF or deliver a video walkthrough.
Example work
Michael's other services
Starting at$1,500
Duration2 days
Tags
Figma
Design System
Design Systems Specialist
Product Designer
UI Designer
UX Designer
SaaS
UX Audit
Service provided by
Michael Kulesza Białystok, Poland
- 1
- Followers
Product AuditMichael Kulesza
Starting at$1,500
Duration2 days
Tags
Figma
Design System
Design Systems Specialist
Product Designer
UI Designer
UX Designer
SaaS
UX Audit
Crack the flows, point the fix.
I review your product and Figma files through the lens of a senior product designer with an AI-first perspective.
You get a prioritized list of issues tied to real business impact: what's hurting conversion, causing drop-offs, or generating support tickets. Not generic advice, but actionable next steps: quick wins for week one, flow fixes that unblock revenue, and a backlog for future releases.
Best for:
SaaS teams without a senior designer, founders preparing for a round, PMs prioritizing UX debt before the next sprint.
Not a fit if you need a full redesign, visual identity, or "make it prettier" without a clear goal.
What you get:
Video walkthrough (30–45 min) with live commentary on your product
Prioritized issue list with severity tags (critical / high / medium / low — based on Nielsen's heuristics + product-impact scoring)
Quick-win recommendations, what to fix in week one
Review of every key flow you specified
Design system health check (tokens, components, consistency)
Figma annotations with specific fix proposals
AI-readiness assessment — is your design system ready for AI coding tools?
Structured report in Notion, shareable with your team
Decision map: what to do next — whether with me, your team, or someone else
Live debrief (30-45 min), go through findings together, challenge anything
What's not included:
Implementation of fixes (that's a PoC Sprint or On-Demand engagement)
User research, interviews, or usability testing
Redesign, wireframes, or new visual identity
What I need from you:
To make the audit as valuable as possible, share as much context as you can:
Access to Figma and a link to production or staging
2–3 key flows you care about most
Any data you have: analytics, user feedback, support tickets, NPS scores
Business goals or product context (PRD, personas, known pain points — anything helps)
The more context I get, the sharper the recommendations.
Without data, I rely on expert heuristics and 10+ years of pattern recognition. With data, I can tie every recommendation to your actual user behavior.
Start with a free 30-minute clarity call to see if a full audit makes sense → cal.com/michalkulesza
FAQs
A Clarity Call is a 30-minute conversation. I listen, ask questions, and give you a general direction.
A paid audit is 1–2 days of structured work: I go through your product and Figma files systematically, tag every issue by severity, and deliver a prioritized report with concrete next steps. You walk away with a document your team can act on, not just a conversation to remember.
Knowing what's wrong and knowing what to fix first are two different things.
Most UX reviews hand you a flat checklist — this audit scores every issue by business impact, so your team fixes what actually moves metrics first. I've seen teams spend months on a redesign when the real problem was a broken onboarding flow that took two days to fix.
The framework is based on Nielsen's heuristics, extended with product-impact criteria: conversion effect, user friction, design debt, and implementation cost. I combine this with whatever data you provide — analytics, feedback, support tickets, business goals.
Each issue gets a severity tag:
- critical (blocks conversion),
- high (friction in key flows),
- medium (inconsistency/debt),
- low (nice-to-have).
If you need data-backed validation after the audit, that's what user testing or a PoC Sprint is for. The audit tells you where to look.
I don't share full reports publicly. Each audit is tailored and covered by NDA.
You can book a free Clarity Call to see my thinking process in real time. That's the best preview of audit quality.
That's what the debrief is for. The audit includes a 45-minute live session where we go through every finding together.
Challenge anything — I'll explain my reasoning and adjust priorities based on context I may have missed.
No. The report includes a decision map: what to do next — whether with me, your team, or someone else.
Up to 5. The debrief is yours — record it and share it however you want.
The Notion report is shareable via link — no Notion account needed. If you prefer a different format, I can export to PDF or deliver a video walkthrough.
Example work
Michael's other services
$1,500