Brand & Visual Identity Design

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About this service

Summary

This is a branding identity design service for businesses or individuals who want to create a professional, memorable brand that is at the forefront of design. The service involves in-depth research to make sure you receive a visually-appealing identity that stands out and attracts your target audience.

Process

30-min Strategic Discovery Session: Through an in-depth discussion, we will discuss your brand's mission, values, target audience, and competitors to ensure we have a great understanding of the requirements and needs from this project.
Customised Branding Proposal: Based on our discussion, this will be prepared for your review and decide the path forward.
Brand Design Questionnaire: A quick questionnaire for you to outline the projects requirements.
Strategy Direction: Based on the questionnaire and discovery session, this strategy will detail your brands vision and mission. With a detailed explanation of the target audience and competitor research, we will be able to curate a brand story with an understanding the specific motivations and preferences that allows the brand to deliver your tailored services or products.
2 Mood-Boards: These mood-boards will present a visual direction that aligns with our discussed strategy and validate the look and feel.
Brand Presentation: Detailed explanation to every design decision that was made. This includes the colour palette, typography, logo variations and real-world application examples for you to visuals how your brand will be seen.
Brand Guidelines: Detailed “How to” guide for the application of the brand.
Handoff & Support: You will be provided with the source files and usage guide. This includes 2-weeks of dedicated post-support plus a 6-month follow-up to ensure developments are going smoothly.

FAQs

  • How detailed are the Brand Guidelines?

    They include step‑by‑step “how to” instructions for logo use, colours, typography, imagery, tone of voice, and more—ensuring brand consistency across every touchpoint.

  • Can I add items like social‑media templates?

    Yes! Social‑media templates, business cards, merchandise mockups, and any other assets can be added at your request.

  • What does the six‑month follow‑up involve?

    We’ll check in to see how your new identity is performing, answer any questions, and ensure the rollout is on track.

  • What’s the typical timeline?

    Delivery is 1–2 months, depending on the scope. During our discovery call, we’ll pin down precise milestones.

What's included

  • Strategic Logo System (Primary logo, symbol, and variations)

  • Full Visual Identity

  • Comprehensive Brand Guidelines

  • Digital Asset Package

  • Usage Specifications

  • Real-world Application Examples

  • Colour Palette & Typography

  • Vector & Printable Files Source Files (AI, PSD, SVG, etc.)

  • 2 Revisions


Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma