Future-Proof Visual Branding for Growing Companies

Pro

Fernando Felix

Starting at

2,220

About this service

Summary

Working with me on your brand is not just about design. It is about creating clarity, meaning, and energy that your audience can feel the moment they meet you.

I take the time to understand where you are, where you want to go, and what stands in the way. Every step of the process is collaborative and intentional. We dig into research, craft visuals with purpose, and build a scalable system that makes your brand future-proof.

The result is more than a logo or a color palette. It is a brand that speaks with confidence, attracts the right people, and gives you tools to grow without losing your essence.

If we work together, you will not just get a new brand. You will walk away with a foundation that feels authentic, powerful, and timeless.

Process

1. Discovery & Research

We start with conversations and research to understand your vision, audience, and market. This ensures the brand is built on clarity, not guesswork.

2. Brand Strategy & Direction

I define the brand’s voice, values, and positioning. Together we align on a direction that feels true to your essence and powerful for your audience.

3. Visual Identity Design

From logo to typography, color palette, and imagery, I craft a timeless visual language that communicates meaning at a glance.

4. Scalable Design System

I build a system of assets, grids, and rules that make your brand consistent and easy to scale across any medium.

5. Brand Documentation

You receive a complete brand book that makes future design effortless. Your team will have everything needed to keep the brand strong and consistent.

6. Handoff & Support

I provide guidance, training, and support so you feel confident owning and growing your brand long after the project ends.

FAQs

What makes your approach different from other brand designers?
I don’t just design visuals. I build systems that connect psychology, culture, and strategy so your brand feels authentic and is ready to scale.
How do you ensure the brand reflects my unique vision?
I spend time understanding your story, values, and goals before design begins. Every decision is collaborative, so the final brand feels like you.
Can this brand system grow with my company?
Yes. I design scalable systems with clear rules, assets, and documentation. That means your brand can evolve without losing consistency.
What does the collaboration process look like?
It’s transparent and supportive. We move through discovery, design, and refinement together, with regular check-ins so you feel guided at every step.

What's included

Comprehensive Brand Research Report
Clear insights into your market, competitors, and opportunities to position your brand with confidence.
Visual Identity System
Logo suite, typography, color palette, iconography, and brand elements designed to scale across platforms.
Custom Brand Assets
Illustrations, photography direction, and design elements that give your brand a distinctive personality.
Scalable Design System
Reusable components, grids, and guidelines that keep your brand consistent across print, digital, and motion.
Brand Documentation (Brand Book)
A complete brand bible with rules, applications, and usage guides so your team can execute designs effortlessly.
Launch-Ready Collateral
Applications such as packaging mockups, social templates, website assets, and other essentials to bring the brand to life.

Example projects

Brand Identity Design for Cordelia's Restaurant

CURVE® COFFEE REBRAND

Sugarcode ∗ Brand & Logo Design

Recommendations

(5.0)

Hanna Woa 🔥 • Hanna Woa Designs

Client • Dec 19, 2024

Recommended

Fernando is my go-to choice when I need to partner with another designer. He knows how to do everything and he does it perfectly. He's fast, has attention to detail and understands how design works. 100% recommend+ 100% work with him again!

Recommended

Another successful collaboration with Fernando 🎉! He's a true all-rounder, knows how to do anything and always over-delivers. Fernando is a no-brainer choice!!