Brand System + Launch KitFernando Felix
In 5 weeks, you get a brand system that helps people understand you fast, trust you more, and say yes with less resistance.
You’ll receive:
Strategy Snapshot (positioning + message pillars)
Complete Visual Identity (logo suite, type, colors, brand elements)
Brand Book (simple rules your team can follow)
Launch Kit (12 templates + 3 key visuals)
Full Export Pack (organized, ready to use)
Risk reversal: If you don’t like the direction after Week 1, we reset it once for free.
What's included
Brand Strategy Snapshot (PDF)
* Positioning statement (1 sentence)
* 3 message pillars
* Target audience notes + differentiation
* Competitive notes (what to avoid, where you win)
Visual Identity System (Figma + exports)
* Logo suite: primary, secondary, icon, responsive lockups
* Typography system: headline + body + usage rules
* Color system: primary, secondary, neutrals (with HEX codes)
* Brand elements: pattern or shape language, layout rules, icon direction
Launch Kit (Figma)
* Landing page hero kit: headline options + subhead options + hero layout guidance
* 12 social templates (ready to duplicate and post)
* 1 premium key visual set (choose one):
↳ 3 campaign visuals, or
↳ 3 product/packaging mockups, or
↳ 3D brand visuals set (3 scenes)
Brand Book (PDF)
Logo rules (spacing, sizes, do’s and don’ts)
Color + typography usage
Components and layout principles
Examples of correct applications
Export Pack (ZIP)
Logos: SVG, PDF, PNG (light/dark)
Social templates in Figma (with usage notes)
Brand assets organized in folders, ready for your team
FAQs
I design the brand around conversion points, not aesthetics. We lock positioning and messaging first, then build an identity system and launch assets that make you easier to understand, easier to trust, and easier to choose.
That’s normal. You don’t need a perfect vision, you need a clear direction. I’ll guide you through a structured discovery so we can quickly eliminate noise and commit to one direction with confidence.
You won’t be stuck. After Week 1, you’ll see the direction checkpoint. If it’s not right, we reset it once at no extra cost.
Low lift. Most clients spend 1 ~ 2 hours per week. You’ll get clear questions, tight options, and async Loom updates so you’re never guessing what’s happening.
Yes, if the foundation is workable. I’ll audit what you have and either refine it into a complete system or recommend a rebuild if it’s holding you back.
Yes. You’ll get a brand book with simple rules plus a clean export pack and templates. The system is built so non-designers can stay consistent.
A Strategy Snapshot, a full Visual Identity System, a Brand Book, and a Launch Kit (12 templates + 3 key visuals), plus a complete export pack ready to hand to your team.
A short intake, any existing assets, and 2 ~ 3 brands you like (even if you don’t know why). If you have a website or deck, that helps too, but it’s not required.
I adapt to your market and goals. The work is guided by your positioning, audience psychology, and category standards, so you don’t end up with a trendy look that doesn’t fit your business.
Easy. You can add a small scope extension, or move into a monthly retainer if you want ongoing support and production.
We keep it tight. You get structured reviews, clear options, and defined revision rounds. That protects speed and quality, and prevents endless loops.
Yes. Everything is delivered in an organized export pack with the formats teams actually use (SVG, PNG, PDF) plus the working source files.
Starting at$2,000
Duration5 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Blender
Figma
FLORA
Brand Design
Brand Strategist
Visual System Designer
Service provided by
Fernando Felix Brazil
- $10k+
- Earned
- 18
- Paid projects
- 5.00
- Rating
- 160
- Followers
Brand System + Launch KitFernando Felix
Starting at$2,000
Duration5 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Blender
Figma
FLORA
Brand Design
Brand Strategist
Visual System Designer
In 5 weeks, you get a brand system that helps people understand you fast, trust you more, and say yes with less resistance.
You’ll receive:
Strategy Snapshot (positioning + message pillars)
Complete Visual Identity (logo suite, type, colors, brand elements)
Brand Book (simple rules your team can follow)
Launch Kit (12 templates + 3 key visuals)
Full Export Pack (organized, ready to use)
Risk reversal: If you don’t like the direction after Week 1, we reset it once for free.
What's included
Brand Strategy Snapshot (PDF)
* Positioning statement (1 sentence)
* 3 message pillars
* Target audience notes + differentiation
* Competitive notes (what to avoid, where you win)
Visual Identity System (Figma + exports)
* Logo suite: primary, secondary, icon, responsive lockups
* Typography system: headline + body + usage rules
* Color system: primary, secondary, neutrals (with HEX codes)
* Brand elements: pattern or shape language, layout rules, icon direction
Launch Kit (Figma)
* Landing page hero kit: headline options + subhead options + hero layout guidance
* 12 social templates (ready to duplicate and post)
* 1 premium key visual set (choose one):
↳ 3 campaign visuals, or
↳ 3 product/packaging mockups, or
↳ 3D brand visuals set (3 scenes)
Brand Book (PDF)
Logo rules (spacing, sizes, do’s and don’ts)
Color + typography usage
Components and layout principles
Examples of correct applications
Export Pack (ZIP)
Logos: SVG, PDF, PNG (light/dark)
Social templates in Figma (with usage notes)
Brand assets organized in folders, ready for your team
FAQs
I design the brand around conversion points, not aesthetics. We lock positioning and messaging first, then build an identity system and launch assets that make you easier to understand, easier to trust, and easier to choose.
That’s normal. You don’t need a perfect vision, you need a clear direction. I’ll guide you through a structured discovery so we can quickly eliminate noise and commit to one direction with confidence.
You won’t be stuck. After Week 1, you’ll see the direction checkpoint. If it’s not right, we reset it once at no extra cost.
Low lift. Most clients spend 1 ~ 2 hours per week. You’ll get clear questions, tight options, and async Loom updates so you’re never guessing what’s happening.
Yes, if the foundation is workable. I’ll audit what you have and either refine it into a complete system or recommend a rebuild if it’s holding you back.
Yes. You’ll get a brand book with simple rules plus a clean export pack and templates. The system is built so non-designers can stay consistent.
A Strategy Snapshot, a full Visual Identity System, a Brand Book, and a Launch Kit (12 templates + 3 key visuals), plus a complete export pack ready to hand to your team.
A short intake, any existing assets, and 2 ~ 3 brands you like (even if you don’t know why). If you have a website or deck, that helps too, but it’s not required.
I adapt to your market and goals. The work is guided by your positioning, audience psychology, and category standards, so you don’t end up with a trendy look that doesn’t fit your business.
Easy. You can add a small scope extension, or move into a monthly retainer if you want ongoing support and production.
We keep it tight. You get structured reviews, clear options, and defined revision rounds. That protects speed and quality, and prevents endless loops.
Yes. Everything is delivered in an organized export pack with the formats teams actually use (SVG, PNG, PDF) plus the working source files.
$2,000