Summary

FAQs

• How do I know this will actually help me get more clients, not just look nicer?

  I design the brand around conversion points, not aesthetics. We lock positioning and messaging first, then build an identity system and launch assets that make you easier to understand, easier to trust, and easier to choose.

• What if I don’t know exactly what I want yet?

  That’s normal. You don’t need a perfect vision, you need a clear direction. I’ll guide you through a structured discovery so we can quickly eliminate noise and commit to one direction with confidence.

• What if we don’t like the first direction?

  You won’t be stuck. After Week 1, you’ll see the direction checkpoint. If it’s not right, we reset it once at no extra cost.

• I’m busy. How much time will this take from me and my team?

  Low lift. Most clients spend 1 ~ 2 hours per week. You’ll get clear questions, tight options, and async Loom updates so you’re never guessing what’s happening.

• We already have a logo. Can you improve what we have instead of starting from zero?

  Yes, if the foundation is workable. I’ll audit what you have and either refine it into a complete system or recommend a rebuild if it’s holding you back.

• Will my team actually be able to use this without breaking the brand?

  Yes. You’ll get a brand book with simple rules plus a clean export pack and templates. The system is built so non-designers can stay consistent.

• What exactly will I have at the end?

  A Strategy Snapshot, a full Visual Identity System, a Brand Book, and a Launch Kit (12 templates + 3 key visuals), plus a complete export pack ready to hand to your team.

• What do you need from me to start?

  A short intake, any existing assets, and 2 ~ 3 brands you like (even if you don’t know why). If you have a website or deck, that helps too, but it’s not required.

• Can you match my industry and audience, or do you have a ‘style’ you apply to everyone?

  I adapt to your market and goals. The work is guided by your positioning, audience psychology, and category standards, so you don’t end up with a trendy look that doesn’t fit your business.

• What if I need extra assets after the 5 weeks?

  Easy. You can add a small scope extension, or move into a monthly retainer if you want ongoing support and production.

• How do we handle feedback and revisions without dragging the project forever?

  We keep it tight. You get structured reviews, clear options, and defined revision rounds. That protects speed and quality, and prevents endless loops.

• Do you provide the files my developers and marketing team need?

  Yes. Everything is delivered in an organized export pack with the formats teams actually use (SVG, PNG, PDF) plus the working source files.