Brand System + Launch Kit by Fernando Felix
Brand System + Launch Kit by Fernando Felix
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Brand System + Launch Kit
Fernando Felix
In
5 weeks
, you get a brand system that helps people
understand you fast
,
trust you more
, and
say yes with less resistance
.
You’ll receive:
Strategy Snapshot
(positioning + message pillars)
Complete Visual Identity
(logo suite, type, colors, brand elements)
Brand Book
(simple rules your team can follow)
Launch Kit
(
12 templates + 3 key visuals
)
Full Export Pack
(organized, ready to use)
Risk reversal:
If you don’t like the direction after
Week 1
, we reset it once
for free
.
What's included
Brand Strategy Snapshot (PDF)
* Positioning statement (1 sentence) * 3 message pillars * Target audience notes + differentiation * Competitive notes (what to avoid, where you win)
Visual Identity System (Figma + exports)
* Logo suite: primary, secondary, icon, responsive lockups * Typography system: headline + body + usage rules * Color system: primary, secondary, neutrals (with HEX codes) * Brand elements: pattern or shape language, layout rules, icon direction
Launch Kit (Figma)
* Landing page hero kit: headline options + subhead options + hero layout guidance * 12 social templates (ready to duplicate and post) * 1 premium key visual set (choose one): ↳ 3 campaign visuals, or ↳ 3 product/packaging mockups, or ↳ 3D brand visuals set (3 scenes)
Brand Book (PDF)
Logo rules (spacing, sizes, do’s and don’ts) Color + typography usage Components and layout principles Examples of correct applications
Export Pack (ZIP)
Logos: SVG, PDF, PNG (light/dark) Social templates in Figma (with usage notes) Brand assets organized in folders, ready for your team
FAQs
How do I know this will actually help me get more clients, not just look nicer?
What if I don’t know exactly what I want yet?
What if we don’t like the first direction?
I’m busy. How much time will this take from me and my team?
We already have a logo. Can you improve what we have instead of starting from zero?
Will my team actually be able to use this without breaking the brand?
What exactly will I have at the end?
What do you need from me to start?
Can you match my industry and audience, or do you have a ‘style’ you apply to everyone?
What if I need extra assets after the 5 weeks?
How do we handle feedback and revisions without dragging the project forever?
Do you provide the files my developers and marketing team need?
Example work
Strategic Landing Page Design for Jaime Rubio
CURVE® COFFEE REBRAND
Brand Identity Design for Cordelia's Restaurant
Starting at
$2,000
Message
Schedule a call
Duration
5 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Blender
Figma
FLORA
Brand Designer
Brand Strategist
Visual System Designer
Service provided by
Fernando Felix
Brazil
$10k+
Earned
13
Paid projects
5.00
Rating
181
Followers
Anything Expert
Anything Expert
Brand System + Launch Kit
Fernando Felix
Starting at
$2,000
Message
Schedule a call
Duration
5 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Blender
Figma
FLORA
Brand Designer
Brand Strategist
Visual System Designer
In
5 weeks
, you get a brand system that helps people
understand you fast
,
trust you more
, and
say yes with less resistance
.
You’ll receive:
Strategy Snapshot
(positioning + message pillars)
Complete Visual Identity
(logo suite, type, colors, brand elements)
Brand Book
(simple rules your team can follow)
Launch Kit
(
12 templates + 3 key visuals
)
Full Export Pack
(organized, ready to use)
Risk reversal:
If you don’t like the direction after
Week 1
, we reset it once
for free
.
What's included
Brand Strategy Snapshot (PDF)
* Positioning statement (1 sentence) * 3 message pillars * Target audience notes + differentiation * Competitive notes (what to avoid, where you win)
Visual Identity System (Figma + exports)
* Logo suite: primary, secondary, icon, responsive lockups * Typography system: headline + body + usage rules * Color system: primary, secondary, neutrals (with HEX codes) * Brand elements: pattern or shape language, layout rules, icon direction
Launch Kit (Figma)
* Landing page hero kit: headline options + subhead options + hero layout guidance * 12 social templates (ready to duplicate and post) * 1 premium key visual set (choose one): ↳ 3 campaign visuals, or ↳ 3 product/packaging mockups, or ↳ 3D brand visuals set (3 scenes)
Brand Book (PDF)
Logo rules (spacing, sizes, do’s and don’ts) Color + typography usage Components and layout principles Examples of correct applications
Export Pack (ZIP)
Logos: SVG, PDF, PNG (light/dark) Social templates in Figma (with usage notes) Brand assets organized in folders, ready for your team
FAQs
How do I know this will actually help me get more clients, not just look nicer?
What if I don’t know exactly what I want yet?
What if we don’t like the first direction?
I’m busy. How much time will this take from me and my team?
We already have a logo. Can you improve what we have instead of starting from zero?
Will my team actually be able to use this without breaking the brand?
What exactly will I have at the end?
What do you need from me to start?
Can you match my industry and audience, or do you have a ‘style’ you apply to everyone?
What if I need extra assets after the 5 weeks?
How do we handle feedback and revisions without dragging the project forever?
Do you provide the files my developers and marketing team need?
Example work
Strategic Landing Page Design for Jaime Rubio
CURVE® COFFEE REBRAND
Brand Identity Design for Cordelia's Restaurant
$2,000