Brand Identity Foundation

Pro

Marietta Todorova

Starting at

3,000

About this service

Summary

Every brand needs a strong foundation. This service focuses on defining the core elements of your visual identity — the essentials that shape how your brand looks, feels, and communicates.

It’s a focused, strategic process that brings clarity and direction — creating a professional identity built on purpose and consistency. The result is a brand system that feels confident, cohesive, and ready to grow.

This service is the perfect starting point for founders and businesses who plan to evolve further through our Brand Strategy & Identity or Brand + Web services.

You will work directly with me — Marieta Todorova, Lead Brand Designer and Strategist at Kickflip, a design and innovation studio with over 250 successfully completed projects across branding, UX, and digital experiences. With more than a decade of experience, I design clear, adaptable identities that give brands the confidence and direction to scale.

FAQs

Who is this service suitable for?
Perfect for founders, startups, or growing businesses who want to quickly set the foundation of their brand with a clear and professional visual identity. It’s ideal for those who need focus, direction, and a cohesive look before expanding into a larger brand or web project.
Can this process be expanded later?
Yes. This service is designed as the first step — you can easily upgrade to a full brand and digital experience when you’re ready to grow further.
How long does the process take?
Typically, around 3 weeks, depending on project scope and turnaround time for feedback.
How many revisions are included?
Two rounds of revisions are included to ensure alignment and satisfaction.
What is the pricing structure?
This service starts from $3,000. If you’d like to include additional deliverables — such as brand materials or other assets — these can be estimated separately based on scope and complexity.
What’s the difference between this and the other services?
This service focuses on building the core of your visual identity — logo, colors, typography, and visual direction — without the in-depth brand strategy, messaging, social design, or brand materials included in the larger packages. It’s designed as a strong foundation that can later expand into the full Brand Strategy & Identity or Brand + Web services.

What's included

Strategy Session & Creative Direction
A collaborative session to define your brand’s essence, audience, and goals — followed by curated moodboards and visual direction to establish your brand’s tone and personality.
Logo Design
A complete logo system designed for flexibility across platforms. The process includes 2–3 initial logo directions, with the final selected concept expanded into a full logo suite — Primary Logo, Secondary Logo, Symbol, and all variations for digital and print use.
Typography System
Curated primary and secondary font pairings that reinforce your brand’s tone and ensure clarity and consistency across all touchpoints.
Brand Colors
A purposeful color palette that evokes the right emotion, enhances recognition, and scales seamlessly from screen to print.
Visual Style & Mockups
Preview visuals and mockups illustrating how your brand could evolve across digital and print environments.
Short Brand Guidelines
A compact guide outlining logo usage, colors, typography, and basic direction for future growth.
Final File Delivery
All assets — including logo exports (SVG, PNG, PDF) — are organized and ready to use across channels.