Brand Strategy & Brand IdentityMarietta Todorova
A strong brand identity goes far beyond just a logo. It’s the complete visual and emotional language of your brand — how it speaks, looks, and makes people feel.
Each identity is crafted to be memorable, scalable, and built to last — defined by clarity, consistency, and purpose.
A strategic brand identity builds trust, inspires confidence, and creates momentum. For founders and growing businesses, it’s the difference between being overlooked and becoming unforgettable.
This process shapes brands that:
• Stand out in crowded markets
• Inspire investors and attract funding
• Grow with their product and adapt to new markets
• Build loyalty and long-term recognition
You will work directly with me — Marieta Todorova, Lead Brand Designer and Strategist at Kickflip, a design and innovation studio with over 250 successfully completed projects across branding, UX, and digital experiences.
With more than a decade of experience, I craft brand identities that blend strategy, emotion, and visual precision — creating systems that not only look beautiful but work effortlessly as your brand grows.
What's included
Brand Strategy
An in-depth strategy workshop to uncover your brand’s purpose, vision, audience, and positioning. Together, we define your foundation — what the brand stands for, who it speaks to, how it should feel, and how it can differentiate & grow.
Creative Direction
A focused creative phase that translates words into visuals — exploring tone, mood, and style through curated moodboards that define the aesthetic direction for your brand identity.
Strategy Document
A comprehensive summary of the workshop insights and targeted research, shaping a clear and actionable brand strategy that serves as your brand blueprint.
Logo Suite
A complete logo system designed for flexibility across platforms. The process includes 2–3 initial logo directions, with the final selected concept expanded into a full logo suite — Primary Logo, Secondary Logo, Symbol, Badge Logo, and all variations for digital and print use.
Typography System
Curated primary and secondary font pairings that reinforce your brand’s tone and ensure clarity and consistency across all touchpoints.
Brand Colors
A purposeful color palette that evokes the right emotion, enhances recognition, and scales seamlessly from screen to print.
Messaging & Voice
Core brand messages, tagline direction, and tone of voice principles to ensure your communication aligns with your identity.
Brand Assets
Supporting elements such as icons, patterns, textures, 3Ds, or illustrations that add depth and character to your visual language.
Brand Materials
The translation of strategy and design into the real world. Every piece — from print to product — becomes an expression of the brand’s personality, crafted with precision and consistency across every touchpoint.
Print Materials
Design for business cards, brochures, posters, packaging, and other physical materials. The final files are fully print-ready, and support with the printing process is available upon request.
Brand Application
Mockups and real-world examples showing how your brand comes to life across various environments — from digital to print.
Imagery & Photo Style
A defined visual direction for photography and imagery — ensuring your brand feels consistent, recognizable, and aligned across all visual content.
Social Strategy & Application
A clear direction for how your brand shows up on social media — including visual templates, tone, posting style, and a social media strategy and guide to keep your content cohesive and on-brand across all platforms.
Motion / Animation Snippets
Optional motion design to extend your brand into digital and interactive spaces.
Brand Guidelines
A comprehensive and easy-to-use guide detailing how to apply your logo, colors, typography, materials, and visuals across all mediums.
Final Files Delivery
All brand assets, guidelines, and files organized and ready to use — including logo exports (SVG, PNG, PDF), documents, decks, and everything created for your brand.
FAQs
This service is ideal for founders, startups, growing businesses, and rebrands looking to define or elevate their brand identity. It’s for those who truly value their business and want to unlock its full potential through a strong, strategic brand.
Yes. The structure remains the same, but the depth, deliverables, and scope are tailored to your specific goals, industry, and stage of growth.
Typically, around 6 weeks, depending on the scope and the client’s turnaround time for feedback. Projects with a smaller scope may take less time, while larger or more complex ones may require more.
No. Final pricing is estimated individually for each project based on the scope, deliverables, and complexity.
Each phase includes up to two rounds of revisions to refine and finalize every detail without slowing down the creative flow.
Yes. Ongoing creative support or a transition into web design can be arranged upon additional pricing to ensure a smooth rollout and consistent brand presence across all channels.
Starting at$6,000
Duration6 weeks
Tags
Adobe Illustrator
Adobe InDesign
ChatGPT
Figma
Perplexity
Brand Design
Brand Strategist
Logo Designer
Service provided by
Marietta Todorova Sofia, Bulgaria
- 26
- Followers
Brand Strategy & Brand IdentityMarietta Todorova
Starting at$6,000
Duration6 weeks
Tags
Adobe Illustrator
Adobe InDesign
ChatGPT
Figma
Perplexity
Brand Design
Brand Strategist
Logo Designer
A strong brand identity goes far beyond just a logo. It’s the complete visual and emotional language of your brand — how it speaks, looks, and makes people feel.
Each identity is crafted to be memorable, scalable, and built to last — defined by clarity, consistency, and purpose.
A strategic brand identity builds trust, inspires confidence, and creates momentum. For founders and growing businesses, it’s the difference between being overlooked and becoming unforgettable.
This process shapes brands that:
• Stand out in crowded markets
• Inspire investors and attract funding
• Grow with their product and adapt to new markets
• Build loyalty and long-term recognition
You will work directly with me — Marieta Todorova, Lead Brand Designer and Strategist at Kickflip, a design and innovation studio with over 250 successfully completed projects across branding, UX, and digital experiences.
With more than a decade of experience, I craft brand identities that blend strategy, emotion, and visual precision — creating systems that not only look beautiful but work effortlessly as your brand grows.
What's included
Brand Strategy
An in-depth strategy workshop to uncover your brand’s purpose, vision, audience, and positioning. Together, we define your foundation — what the brand stands for, who it speaks to, how it should feel, and how it can differentiate & grow.
Creative Direction
A focused creative phase that translates words into visuals — exploring tone, mood, and style through curated moodboards that define the aesthetic direction for your brand identity.
Strategy Document
A comprehensive summary of the workshop insights and targeted research, shaping a clear and actionable brand strategy that serves as your brand blueprint.
Logo Suite
A complete logo system designed for flexibility across platforms. The process includes 2–3 initial logo directions, with the final selected concept expanded into a full logo suite — Primary Logo, Secondary Logo, Symbol, Badge Logo, and all variations for digital and print use.
Typography System
Curated primary and secondary font pairings that reinforce your brand’s tone and ensure clarity and consistency across all touchpoints.
Brand Colors
A purposeful color palette that evokes the right emotion, enhances recognition, and scales seamlessly from screen to print.
Messaging & Voice
Core brand messages, tagline direction, and tone of voice principles to ensure your communication aligns with your identity.
Brand Assets
Supporting elements such as icons, patterns, textures, 3Ds, or illustrations that add depth and character to your visual language.
Brand Materials
The translation of strategy and design into the real world. Every piece — from print to product — becomes an expression of the brand’s personality, crafted with precision and consistency across every touchpoint.
Print Materials
Design for business cards, brochures, posters, packaging, and other physical materials. The final files are fully print-ready, and support with the printing process is available upon request.
Brand Application
Mockups and real-world examples showing how your brand comes to life across various environments — from digital to print.
Imagery & Photo Style
A defined visual direction for photography and imagery — ensuring your brand feels consistent, recognizable, and aligned across all visual content.
Social Strategy & Application
A clear direction for how your brand shows up on social media — including visual templates, tone, posting style, and a social media strategy and guide to keep your content cohesive and on-brand across all platforms.
Motion / Animation Snippets
Optional motion design to extend your brand into digital and interactive spaces.
Brand Guidelines
A comprehensive and easy-to-use guide detailing how to apply your logo, colors, typography, materials, and visuals across all mediums.
Final Files Delivery
All brand assets, guidelines, and files organized and ready to use — including logo exports (SVG, PNG, PDF), documents, decks, and everything created for your brand.
FAQs
This service is ideal for founders, startups, growing businesses, and rebrands looking to define or elevate their brand identity. It’s for those who truly value their business and want to unlock its full potential through a strong, strategic brand.
Yes. The structure remains the same, but the depth, deliverables, and scope are tailored to your specific goals, industry, and stage of growth.
Typically, around 6 weeks, depending on the scope and the client’s turnaround time for feedback. Projects with a smaller scope may take less time, while larger or more complex ones may require more.
No. Final pricing is estimated individually for each project based on the scope, deliverables, and complexity.
Each phase includes up to two rounds of revisions to refine and finalize every detail without slowing down the creative flow.
Yes. Ongoing creative support or a transition into web design can be arranged upon additional pricing to ensure a smooth rollout and consistent brand presence across all channels.
$6,000