What a social strategy would feature - Previous content performance analysis - What’s worked and what hasn’t - Do’s and don’ts for future content creation Brand objective - And how a social objective can link to this Strategic framework - Following ‘get, to by’ format I’ll look at boiling down the purpose of your social media content Channel recommendations - Which channels you should be posting on and how often Paid social - Strategic overview and estimated results Content - Creative approach moving forward - Initial ideas that fit into 2/3 content buckets Community management - How to effectively reactively and proactively community manage, and how often you should be doing it Measuring success - Laying out goals and objectives to measure the success of your content, and a plan to move forward