Campaign CoordinationWhit Wilburn
I provide end-to-end campaign coordination across email, SMS, push, and WhatsApp—handling development, QA, deployment, and post-send reporting. With 10+ years of lifecycle marketing experience, I ensure every send is accurate, on-brand, and optimized for performance. My approach blends execution precision with strategic insight, so your team can move faster with confidence.
What's included
Campaign Development
Build requested campaigns across email, SMS, push, and WhatsApp using your provided assets, templates, and brand guidelines.
Campaign QA + Approval
Manage stakeholder reviews, compile and coordinate feedback, and fully QA campaigns across web and mobile to ensure flawless delivery.
Campaign Deployment
Schedule and deploy campaigns with clear advance notice, ensuring accurate targeting, timing, and cross-channel consistency.
Campaign performance report
Provide post-send reporting on key metrics, link performance, and audience behavior, with actionable insights to guide future optimizations.
FAQs
For this ongoing coordination service, I work with your existing templates, modular blocks, and brand guidelines inside your ESP. If you need new custom-branded templates or a full modular email design system, I offer a separate service focused on building a cohesive, scalable visual language for your program.
I coordinate campaigns across email, SMS, push notifications, and WhatsApp for Business, ensuring consistent messaging and timing across all touchpoints.
Yes—this includes gathering feedback, managing review cycles, and ensuring final sign-off from all relevant stakeholders before deployment.
While this service primarily focuses on campaign execution and coordination, I provide actionable insights in every performance report. If you need deeper strategic support or full program architecture, I offer that service separately.
I work directly within your existing ESP (Klaviyo, Braze, Iterable, Mailchimp, HubSpot, etc.) and follow your internal processes and governance.
Full testing across desktop and mobile, rendering checks, link validation, segmentation verification, and ensuring compliance with brand guidelines and dynamic content rules.
In order to ensure a full QA review and approval, I require at least a week advance to coordinate your campaign or sequence. High priority or emergency deployments can be scoped on a tighter deadline if necessary.
Yes—each campaign includes a performance recap covering OR/CTR, link performance, conversions (if available), audience behavior, and optimization recommendations.
This service focuses on recurring and ad-hoc sends. If you need flow/journey architecture or buildout, I have a separate service offering.
Starting at$70 /hr
Tags
Braze
HubSpot
Klaviyo
MailChimp
Marketo Engage
Email Marketer
Service provided by
Whit Wilburn San Francisco, USA
Campaign CoordinationWhit Wilburn
Starting at$70 /hr
Tags
Braze
HubSpot
Klaviyo
MailChimp
Marketo Engage
Email Marketer
I provide end-to-end campaign coordination across email, SMS, push, and WhatsApp—handling development, QA, deployment, and post-send reporting. With 10+ years of lifecycle marketing experience, I ensure every send is accurate, on-brand, and optimized for performance. My approach blends execution precision with strategic insight, so your team can move faster with confidence.
What's included
Campaign Development
Build requested campaigns across email, SMS, push, and WhatsApp using your provided assets, templates, and brand guidelines.
Campaign QA + Approval
Manage stakeholder reviews, compile and coordinate feedback, and fully QA campaigns across web and mobile to ensure flawless delivery.
Campaign Deployment
Schedule and deploy campaigns with clear advance notice, ensuring accurate targeting, timing, and cross-channel consistency.
Campaign performance report
Provide post-send reporting on key metrics, link performance, and audience behavior, with actionable insights to guide future optimizations.
FAQs
For this ongoing coordination service, I work with your existing templates, modular blocks, and brand guidelines inside your ESP. If you need new custom-branded templates or a full modular email design system, I offer a separate service focused on building a cohesive, scalable visual language for your program.
I coordinate campaigns across email, SMS, push notifications, and WhatsApp for Business, ensuring consistent messaging and timing across all touchpoints.
Yes—this includes gathering feedback, managing review cycles, and ensuring final sign-off from all relevant stakeholders before deployment.
While this service primarily focuses on campaign execution and coordination, I provide actionable insights in every performance report. If you need deeper strategic support or full program architecture, I offer that service separately.
I work directly within your existing ESP (Klaviyo, Braze, Iterable, Mailchimp, HubSpot, etc.) and follow your internal processes and governance.
Full testing across desktop and mobile, rendering checks, link validation, segmentation verification, and ensuring compliance with brand guidelines and dynamic content rules.
In order to ensure a full QA review and approval, I require at least a week advance to coordinate your campaign or sequence. High priority or emergency deployments can be scoped on a tighter deadline if necessary.
Yes—each campaign includes a performance recap covering OR/CTR, link performance, conversions (if available), audience behavior, and optimization recommendations.
This service focuses on recurring and ad-hoc sends. If you need flow/journey architecture or buildout, I have a separate service offering.
$70 /hr