Digital Marketing Strategy & 0–1 Growth ArchitectureWhit Wilburn
In just 8 weeks I'll create a deep-dive marketing strategy with an engagement plan designed to build or overhaul your digital marketing function from the ground up. I audit your business model, evaluate your market positioning, and design a full-funnel digital strategy mapped directly to revenue. You’ll walk away with a clear, actionable marketing architecture, a recommended tech stack, and an implementation roadmap built for real growth.
What's included
Business & Market Audit
A full evaluation of your business model, competitive landscape, positioning, target audience, and revenue pathways to identify the highest-impact marketing opportunities.
Channel Strategy Blueprint
A tailored digital channel strategy—email, SMS, paid social, organic, influencer, content, partnerships, and onsite experience—mapped directly to your revenue goals and brand objectives.
Budget Allocation Framework
Clear recommendations for how to allocate your marketing budget across channels, including expected efficiency benchmarks, and prioritization tiers.
Systems & Tooling Architecture
A recommended tech stack and operational workflow for standing up a 0–1 marketing function, including ESP selection, data needs, attribution, automation, and resource planning.
Implementation Roadmap
An actionable, step-by-step execution plan detailing how to operationalize the strategy—including timelines, roles, required assets, and immediate next steps.
Resourcing & Hiring Guidance
Recommendations for internal staffing, contractor support, or agency partnerships to execute the strategy efficiently and sustainably.
FAQs
I review your business model, positioning, audience segments, current marketing performance, competitive set, messaging, funnel health, brand assets, and any active digital channels. If you don’t have active marketing yet, I build the foundation from scratch.
This service delivers strategy, tooling, operational guidance, and a full 0–1 blueprint. Ongoing execution (campaigns, creative, ads, lifecycle builds) can be added as separate services.
Yes—ESP, CRM, attribution tools, analytics frameworks, scheduling platforms, content systems, and data workflows. You’ll know exactly what you need to run a digital marketing function.
Yes. You receive a detailed roadmap that any internal team, contractor, or agency can follow. I also provide resourcing recommendations if you need to hire support.
No—this service provides the strategic blueprint and implementation guide. If you want me to build or configure channels, we can scope that separately as a follow-up project.
I can optimize an existing system just as effectively as building a new one. The audit identifies what to keep, what to improve, and what to replace.
Yes—this is especially valuable for companies without an existing marketing function who need a clear, confident 0–1 setup without wasting budget on trial and error.
You receive a structured, presentation-ready strategy deck and a detailed implementation roadmap document, along with a live walkthrough session to ensure clarity.
Starting at$15,000
Duration8 weeks
Tags
Google Ads
Google Analytics
Google Sheets
Google Slides
SEMrush
Marketing Strategist
Service provided by
Whit Wilburn San Francisco, USA
Digital Marketing Strategy & 0–1 Growth ArchitectureWhit Wilburn
Starting at$15,000
Duration8 weeks
Tags
Google Ads
Google Analytics
Google Sheets
Google Slides
SEMrush
Marketing Strategist
In just 8 weeks I'll create a deep-dive marketing strategy with an engagement plan designed to build or overhaul your digital marketing function from the ground up. I audit your business model, evaluate your market positioning, and design a full-funnel digital strategy mapped directly to revenue. You’ll walk away with a clear, actionable marketing architecture, a recommended tech stack, and an implementation roadmap built for real growth.
What's included
Business & Market Audit
A full evaluation of your business model, competitive landscape, positioning, target audience, and revenue pathways to identify the highest-impact marketing opportunities.
Channel Strategy Blueprint
A tailored digital channel strategy—email, SMS, paid social, organic, influencer, content, partnerships, and onsite experience—mapped directly to your revenue goals and brand objectives.
Budget Allocation Framework
Clear recommendations for how to allocate your marketing budget across channels, including expected efficiency benchmarks, and prioritization tiers.
Systems & Tooling Architecture
A recommended tech stack and operational workflow for standing up a 0–1 marketing function, including ESP selection, data needs, attribution, automation, and resource planning.
Implementation Roadmap
An actionable, step-by-step execution plan detailing how to operationalize the strategy—including timelines, roles, required assets, and immediate next steps.
Resourcing & Hiring Guidance
Recommendations for internal staffing, contractor support, or agency partnerships to execute the strategy efficiently and sustainably.
FAQs
I review your business model, positioning, audience segments, current marketing performance, competitive set, messaging, funnel health, brand assets, and any active digital channels. If you don’t have active marketing yet, I build the foundation from scratch.
This service delivers strategy, tooling, operational guidance, and a full 0–1 blueprint. Ongoing execution (campaigns, creative, ads, lifecycle builds) can be added as separate services.
Yes—ESP, CRM, attribution tools, analytics frameworks, scheduling platforms, content systems, and data workflows. You’ll know exactly what you need to run a digital marketing function.
Yes. You receive a detailed roadmap that any internal team, contractor, or agency can follow. I also provide resourcing recommendations if you need to hire support.
No—this service provides the strategic blueprint and implementation guide. If you want me to build or configure channels, we can scope that separately as a follow-up project.
I can optimize an existing system just as effectively as building a new one. The audit identifies what to keep, what to improve, and what to replace.
Yes—this is especially valuable for companies without an existing marketing function who need a clear, confident 0–1 setup without wasting budget on trial and error.
You receive a structured, presentation-ready strategy deck and a detailed implementation roadmap document, along with a live walkthrough session to ensure clarity.
$15,000