Whole Brand Identity Design
Chiara Pucci
5
Starting at
$
1,440
About this service
Summary
I offer a Brand Identity and Personality Design service which includes the creation of your Brand Values, Voice and Visuals that align with your Brand vision. That is also why you'll be highly involved.
Process
To create your best Brand Identity I need to understand what the Brand-business is through Questions about its history, values, motivations, goals and targets (Introductory Call). I will also conduct Research about how people perceive your current Brand, if already defined and existing. If not, I'll Research potential competitors, pinpointing the elements to avoid for your Brand to stand out of the crowd.
Thanks to 3 Review Calls, we'll work together to bring your Brand to life as you envision it, first establishing its Personality, Values and Voice and then choosing the best Visuals that better represent its Identity. Among these, there is the Complete Logo.
The Final Products and Deliverables are given to you on our 5th online meeting (Final Call), where we'll discuss whether to proceed with the Collaterals, which are the 3 Mockups and the 1 Logo Animation, or not.
FAQs
Why does the price start at 1440$?
1440$ refers to the following calculation: 30$/h for 4 hours, for 4 days a week for 3 weeks, which is the delivery time, not including the optional deliverables. For any clarification don't hesitate to contact me, also because there are other options available.
What's included
Brand Identity Manual
Defining a Brand Identity is the same as defining a Character's Personality: I'll bring your Brand to life by defining its values, thoughts, way of talking (Brand Voice and Tone) and way of (re)acting. Once the core elements that make up your Brand are defined, I can move on to translate them into visuals, so that the audience feels and thinks of the Brand the way it should be. Colour Palettes, Typography, Illustration and Photography Style all fall under the Brand Visuals. • These aspects define the foundations of your Brand, and they are visible through the Identity Manual, a collection of rules and guidelines to help you keep your Brand consistent and coherent in the way it presents itself to its audience. • The Brand Identity Manual will be delivered as PDF, in CMYK (best for printing). Any image will be in PDF or in PNG/JPG with at least 500 dpi (for the best resolution).
Complete Logo
Once the Brand Identity and Visuals are defined, the Logo almost creates itself. Inside the Brand Identity Manual there will be a section dedicated to the Logo, with its own set of rules, tolerance spaces, correct uses and so on. The Complete Logo consists of: • Logo Lockup, that is a Logotype/Wordmark/Brandname + Logo Mark/Icon + Strapline (Optional). The Strapline summarizes your Brand's mission and its way of reaching its goal, in just a few words. • Logotype/Wordmark alone, if it is the main Logo. • Logo Mark/Icon alone, as it is useful in case the space where the logo has to be inserted is limited. The Complete Logo will be delivered as: • Positive (Original Logo Coloration) • Negative (Alternative Logo Coloration for times the Original Coloration can't be used) • Formats: PNG, JPG, SVG • Colour formats: CMYK (for Printing), RGB (for Digital Use)
3 Mockups and 1 Logo Animation (optional)
To better understand how the Brand will be perceived, you'll have the option to receive 3 Mockups and 1 Logo Animation. The Mockups are useful for you to see the final product, while the Animation is for your audience to be able to understand the concept behind the logo. These are optional and not included in the price, as they require 1 week of work to be completed. We can discuss about these in one of our meetings.
Recommendations
(5.0)
Client • Jan 18, 2024
Recommended
Chiara rappresenta una sintesi perfetta di altissima professionalità, competenza, sensibilità, cura maniacale di ogni dettaglio. In ogni momento del periodo di organizzazione e’ stata sempre presente e disponibile per rispondere a domande, chiarire dubbi e dare giustissimi suggerimenti e consigli. Un ulteriore punto di forza è la sua originalità,ha saputo realizzare esattamente quelle che per noi erano solo idee! Averla scelta ha contribuito a lasciare un meraviglioso ricordo del nostro giorno.
Client • Dec 27, 2023
Recommended
I enthusiastically recommend Chiara Pucci for her exceptional graphic design work on my websites. Chiara's technical proficiency, creative flair, and positive collaboration have significantly enhanced the visual appeal and user experience of my digital platforms. Her commitment to meeting deadlines and adaptability to evolving design requirements make her an invaluable asset to any web development project.
Duration
3 weeks
Skills and tools
Industries
Work with me