What's included

• Brand Identity Manual

  Defining a Brand Identity is the same as defining a Character's Personality: I'll bring your Brand to life by defining its values, thoughts, way of talking (Brand Voice and Tone) and way of (re)acting. Once the core elements that make up your Brand are defined, I can move on to translate them into visuals, so that the audience feels and thinks of the Brand the way it should be. Colour Palettes, Typography, Illustration and Photography Style all fall under the Brand Visuals. • These aspects define the foundations of your Brand, and they are visible through the Identity Manual, a collection of rules and guidelines to help you keep your Brand consistent and coherent in the way it presents itself to its audience. • The Brand Identity Manual will be delivered as PDF, in CMYK (best for printing). Any image will be in PDF or in PNG/JPG with at least 500 dpi (for the best resolution).

• Complete Logo

  Once the Brand Identity and Visuals are defined, the Logo almost creates itself. Inside the Brand Identity Manual there will be a section dedicated to the Logo, with its own set of rules, tolerance spaces, correct uses and so on. The Complete Logo consists of: • Logo Lockup, that is a Logotype/Wordmark/Brandname + Logo Mark/Icon + Strapline (Optional). The Strapline summarizes your Brand's mission and its way of reaching its goal, in just a few words. • Logotype/Wordmark alone, if it is the main Logo. • Logo Mark/Icon alone, as it is useful in case the space where the logo has to be inserted is limited. The Complete Logo will be delivered as: • Positive (Original Logo Coloration) • Negative (Alternative Logo Coloration for times the Original Coloration can't be used) • Formats: PNG, JPG, SVG • Colour formats: CMYK (for Printing), RGB (for Digital Use)

• 3 Mockups and 1 Logo Animation (optional)

  To better understand how the Brand will be perceived, you'll have the option to receive 3 Mockups and 1 Logo Animation. The Mockups are useful for you to see the final product, while the Animation is for your audience to be able to understand the concept behind the logo. These are optional and not included in the price, as they require 1 week of work to be completed. We can discuss about these in one of our meetings.