What's included

• User Research Summary

  A strategic audit of user behavior using audience segmentation, heatmaps, scroll-depth analysis, and A/B testing. We combine this with competitor benchmarking to surface friction points, uncover drop-off triggers, and identify what drives action — ensuring every element of your landing page serves user intent and business goals.

• Conversion-Focused User Flow

  A detailed flowchart outlining how users move from entry to conversion. We map intent, emotions, and decisions across each section of your landing page — from headline hooks to CTA buttons — minimizing cognitive load and optimizing for the fewest clicks to value.

• Landing Page Personas

  Actionable profiles derived from user data, representing your key audience segments — from skeptics to impulse buyers. Each persona includes demographics, pain points, buying triggers, and online behaviors to inform copy tone, visual design, and content hierarchy.

• Information Architecture (IA)

  A well-defined layout strategy that organizes messaging into a logical narrative: Problem → Solution → Social Proof → Offer → Action. This ensures your landing page is easy to skim, emotionally resonant, and conversion-optimized.

• Low-Fidelity Wireframes

  Strategic skeleton layouts that define structure without visual distractions. These grayscale blueprints prioritize hierarchy, layout, and user journey — allowing quick iteration and validation before we move to visual design.

• Interactive Prototype

  A clickable, browser-based prototype that mirrors the real user experience. This allows your team and stakeholders to test flows, experience transitions, and validate usability — all before development begins.

• Mini Design System (Landing Page UI Kit)

  A compact yet robust set of reusable design components — buttons, inputs, cards, banners, icon sets, etc. Documented for dev handoff, this ensures design consistency across variants, makes updates scalable, and reduces dev time.

• High-Fidelity Landing Page Design

  Final pixel-perfect design for both desktop and mobile, crafted to drive engagement and conversions. Every visual element — from CTA buttons to testimonials — is designed to communicate value quickly and clearly, with CRO best practices baked into every section.