Cause Marketing Strategy by Maia Iva

Cause Marketing Strategy

Maia Iva

Contact for pricing

About this service

Summary

Purpose and profit don’t have to be at odds - the right partnership can drive both.

I help mission-driven brands and nonprofits create cause marketing campaigns that generate impact, revenue, and authentic engagement. From concept to execution, I design strategies that connect business goals with meaningful causes in a way audiences care about.

With 8+ years running my own design + tech studio and 3.5 years leading a nonprofit, I understand both sides: what brands need to see great ROIs, and what nonprofits need to boost their growth.

Doing good and doing well can go hand in hand.

What's included

Cause Marketing Campaign Strategy
A full strategy tailored to your brand’s goals and social impact mission. Includes: partnership concept development (brand–nonprofit alignment); campaign positioning, messaging & storytelling framework; creative direction guidance (visual tone, key assets, content pillars); rollout plan (timeline, activation touchpoints, community engagement tactics); impact & revenue goal-setting (KPIs, reporting structure).
Creative Production (Add-on)
Photography, campaign design, and social content
Analytics Report (Add-on)
Tracking campaign performance, engagement, and conversions
Consulting Calls (Add-on)
Ongoing guidance throughout your campaign planning or launch

Example projects