Full-Funnel Go-to-Market Strategy (for launches or rebrands)Carrie Heiners
Planning a launch or rebrand? I help purpose-driven brands bring their offer to market with clarity, strategy, and momentum. From positioning and messaging to multi-channel funnel design, I’ll guide you through a structured go-to-market plan that turns attention into action – and ideas into impact.
What's included
Discovery Workshop & Brand Clarity
Define your edge before you launch. A 60-minute workshop to deep dive into your brand, audience, product, positioning, and launch goals. We’ll clarify your unique value proposition and align on messaging tone and business priorities.
Market & Competitor Snapshot
Know where you stand and where to stand out. I’ll analyse up to 3 key competitors and identify positioning gaps, tone-of-voice trends, and channel behaviors. You’ll get a clear snapshot of what’s working in the market – and how you can stand out.
Channel & Funnel Strategy
Build a journey, not just a moment. You’ll receive a full-funnel strategy tailored to your audience – from awareness to conversion – across relevant channels (e.g. Meta, Google, Email, Organic Social, PR). Includes channel objectives, touchpoints, and role in the funnel.
Content & Activation Plan
Turn strategy into content that clicks.
Based on the funnel, I’ll provide content pillars, storytelling angles, and format suggestions for your key launch channels – including example posts, campaign hooks, or partnership ideas.
Launch Roadmap & Measurement Plan
Your timeline, KPIs & next steps in one place.
You’ll receive a clear roadmap including timeline, tasks, ownership and launch sequence – plus recommendations for tracking KPIs and optimizing post-launch.
FAQs
Starting at$45 /hr
Tags
HubSpot
Marketing Strategist
Service provided by
Carrie Heiners Cape Town, South Africa
Full-Funnel Go-to-Market Strategy (for launches or rebrands)Carrie Heiners
Starting at$45 /hr
Tags
HubSpot
Marketing Strategist
Planning a launch or rebrand? I help purpose-driven brands bring their offer to market with clarity, strategy, and momentum. From positioning and messaging to multi-channel funnel design, I’ll guide you through a structured go-to-market plan that turns attention into action – and ideas into impact.
What's included
Discovery Workshop & Brand Clarity
Define your edge before you launch. A 60-minute workshop to deep dive into your brand, audience, product, positioning, and launch goals. We’ll clarify your unique value proposition and align on messaging tone and business priorities.
Market & Competitor Snapshot
Know where you stand and where to stand out. I’ll analyse up to 3 key competitors and identify positioning gaps, tone-of-voice trends, and channel behaviors. You’ll get a clear snapshot of what’s working in the market – and how you can stand out.
Channel & Funnel Strategy
Build a journey, not just a moment. You’ll receive a full-funnel strategy tailored to your audience – from awareness to conversion – across relevant channels (e.g. Meta, Google, Email, Organic Social, PR). Includes channel objectives, touchpoints, and role in the funnel.
Content & Activation Plan
Turn strategy into content that clicks.
Based on the funnel, I’ll provide content pillars, storytelling angles, and format suggestions for your key launch channels – including example posts, campaign hooks, or partnership ideas.
Launch Roadmap & Measurement Plan
Your timeline, KPIs & next steps in one place.
You’ll receive a clear roadmap including timeline, tasks, ownership and launch sequence – plus recommendations for tracking KPIs and optimizing post-launch.
FAQs
$45 /hr