Full-Funnel Go-to-Market Strategy (for launches or rebrands)Carrie Heiners
Planning a launch or rebrand? I help purpose-driven brands bring their offer to market with clarity, strategy, and momentum. From positioning and messaging to multi-channel funnel design, I’ll guide you through a structured go-to-market plan that turns attention into action – and ideas into impact.
What's included
Discovery Workshop & Brand Clarity
Define your edge before you launch. A 60-minute workshop to deep dive into your brand, audience, product, positioning, and launch goals. We’ll clarify your unique value proposition and align on messaging tone and business priorities.
Market & Competitor Snapshot
Know where you stand and where to stand out. I’ll analyse up to 3 key competitors and identify positioning gaps, tone-of-voice trends, and channel behaviors. You’ll get a clear snapshot of what’s working in the market – and how you can stand out.
Channel & Funnel Strategy
Build a journey, not just a moment. You’ll receive a full-funnel strategy tailored to your audience – from awareness to conversion – across relevant channels (e.g. Meta, Google, Email, Organic Social, PR). Includes channel objectives, touchpoints, and role in the funnel.
Content & Activation Plan
Turn strategy into content that clicks.
Based on the funnel, I’ll provide content pillars, storytelling angles, and format suggestions for your key launch channels – including example posts, campaign hooks, or partnership ideas.
Launch Roadmap & Measurement Plan
Your timeline, KPIs & next steps in one place.
You’ll receive a clear roadmap including timeline, tasks, ownership and launch sequence – plus recommendations for tracking KPIs and optimizing post-launch.
FAQs
Absolutely! In our discovery call, we’ll define what you truly need. Whether you’re launching a new product or simply refreshing your positioning, I’ll tailor the deliverables to your goals and budget.
This package focuses on strategy, but I do offer execution support as a follow-up service. Whether it’s ad campaign setup, content creation or community activation – I can either support directly or recommend trusted partners.
Typically 2–3 weeks depending on complexity and your availability for feedback. Need it faster? Let me know, and I’ll see how we can accelerate delivery without compromising quality.
Starting at$45 /hr
Tags
HubSpot
Marketing Strategist
Service provided by
Carrie Heiners Cape Town, South Africa
Full-Funnel Go-to-Market Strategy (for launches or rebrands)Carrie Heiners
Starting at$45 /hr
Tags
HubSpot
Marketing Strategist
Planning a launch or rebrand? I help purpose-driven brands bring their offer to market with clarity, strategy, and momentum. From positioning and messaging to multi-channel funnel design, I’ll guide you through a structured go-to-market plan that turns attention into action – and ideas into impact.
What's included
Discovery Workshop & Brand Clarity
Define your edge before you launch. A 60-minute workshop to deep dive into your brand, audience, product, positioning, and launch goals. We’ll clarify your unique value proposition and align on messaging tone and business priorities.
Market & Competitor Snapshot
Know where you stand and where to stand out. I’ll analyse up to 3 key competitors and identify positioning gaps, tone-of-voice trends, and channel behaviors. You’ll get a clear snapshot of what’s working in the market – and how you can stand out.
Channel & Funnel Strategy
Build a journey, not just a moment. You’ll receive a full-funnel strategy tailored to your audience – from awareness to conversion – across relevant channels (e.g. Meta, Google, Email, Organic Social, PR). Includes channel objectives, touchpoints, and role in the funnel.
Content & Activation Plan
Turn strategy into content that clicks.
Based on the funnel, I’ll provide content pillars, storytelling angles, and format suggestions for your key launch channels – including example posts, campaign hooks, or partnership ideas.
Launch Roadmap & Measurement Plan
Your timeline, KPIs & next steps in one place.
You’ll receive a clear roadmap including timeline, tasks, ownership and launch sequence – plus recommendations for tracking KPIs and optimizing post-launch.
FAQs
Absolutely! In our discovery call, we’ll define what you truly need. Whether you’re launching a new product or simply refreshing your positioning, I’ll tailor the deliverables to your goals and budget.
This package focuses on strategy, but I do offer execution support as a follow-up service. Whether it’s ad campaign setup, content creation or community activation – I can either support directly or recommend trusted partners.
Typically 2–3 weeks depending on complexity and your availability for feedback. Need it faster? Let me know, and I’ll see how we can accelerate delivery without compromising quality.
$45 /hr