Paid Social Campaign Setup & Optimization (Meta & LinkedIn)

Carrie Heiners

Starting at

/hr

About this service

Summary

I help brands turn ad spend into real results through strategic, data-driven Meta and LinkedIn campaigns. With 13+ years in marketing and hands-on experience across the globe, I combine full-funnel thinking with performance precision. What sets me apart? I bring both the strategic clarity of a consultant and the hands-on mindset of a true doer.

FAQs

Can you help if I don’t have any ads running yet?
Absolutely! Whether you're starting from scratch or reworking existing campaigns, I tailor everything to your current setup. I’ll help you structure your account, define the right audiences, and launch a campaign that’s ready to perform – even if you’re new to Meta or LinkedIn Ads.
Do you also create visuals or just set up the ads?
Visuals are optional – strategy is guaranteed. While I focus on campaign structure, audience setup and performance tracking, I’m happy to collaborate with your designer or suggest ad formats and creative angles. Need copy support? I can include that too – just let me know!
How do I know if the campaign is working?
Through clear KPIs, regular check-ins, and a final performance report. You’ll receive a data-based report after the 2-week optimization phase, covering impressions, CTR, CPC, and if available, ROAS. Plus: I’ll translate those numbers into actionable recommendations for what to do next.

What's included

Kickoff Call & Goal Alignment
Let’s get aligned before we launch. A 30-minute video call to define your campaign goals, target audience, KPIs, and available assets. I’ll also assess your ad account structure to ensure everything is set up for performance.
Audience & Funnel Strategy
Smart targeting for smarter results. I’ll build a custom audience setup – from cold to retargeting – including demographic, behavioral and interest-based segments. If needed, I’ll create AV/Lookalike audiences based on pixel or CRM data.
Campaign Structure & Ad Creation
Build with clarity and conversion in mind. I’ll set up a full-funnel campaign in Meta or LinkedIn Ads Manager, including ad groups/sets, budget allocation, placements, and creative suggestions. I can also support with copywriting or format feedback.
Testing & Optimization Phase (2 Weeks)
Because performance is in the details. I’ll actively monitor the campaign for 14 days post-launch, adjust targeting, bids or creative if needed, and provide at least one optimization round based on early performance insights.
Reporting & Strategic Next Steps
Know what worked – and what to do next. You’ll receive a visual performance report including impressions, CTR, CPC, ROAS (if tracked), and key learnings. I’ll also recommend clear next steps to scale or iterate your campaign.

Skills and tools

Digital Marketer

Social Media Manager

Social Media Marketer