Paid Social Campaign Setup & Optimization (Meta & LinkedIn)
Starting at
$
35
/hrAbout this service
Summary
FAQs
Can you help if I don’t have any ads running yet?
Absolutely! Whether you're starting from scratch or reworking existing campaigns, I tailor everything to your current setup. I’ll help you structure your account, define the right audiences, and launch a campaign that’s ready to perform – even if you’re new to Meta or LinkedIn Ads.
Do you also create visuals or just set up the ads?
Visuals are optional – strategy is guaranteed. While I focus on campaign structure, audience setup and performance tracking, I’m happy to collaborate with your designer or suggest ad formats and creative angles. Need copy support? I can include that too – just let me know!
How do I know if the campaign is working?
Through clear KPIs, regular check-ins, and a final performance report. You’ll receive a data-based report after the 2-week optimization phase, covering impressions, CTR, CPC, and if available, ROAS. Plus: I’ll translate those numbers into actionable recommendations for what to do next.
What's included
Kickoff Call & Goal Alignment
Let’s get aligned before we launch. A 30-minute video call to define your campaign goals, target audience, KPIs, and available assets. I’ll also assess your ad account structure to ensure everything is set up for performance.
Audience & Funnel Strategy
Smart targeting for smarter results. I’ll build a custom audience setup – from cold to retargeting – including demographic, behavioral and interest-based segments. If needed, I’ll create AV/Lookalike audiences based on pixel or CRM data.
Campaign Structure & Ad Creation
Build with clarity and conversion in mind. I’ll set up a full-funnel campaign in Meta or LinkedIn Ads Manager, including ad groups/sets, budget allocation, placements, and creative suggestions. I can also support with copywriting or format feedback.
Testing & Optimization Phase (2 Weeks)
Because performance is in the details. I’ll actively monitor the campaign for 14 days post-launch, adjust targeting, bids or creative if needed, and provide at least one optimization round based on early performance insights.
Reporting & Strategic Next Steps
Know what worked – and what to do next. You’ll receive a visual performance report including impressions, CTR, CPC, ROAS (if tracked), and key learnings. I’ll also recommend clear next steps to scale or iterate your campaign.
