Social Media & Community Growth StrategyCarrie Heiners
I help purpose-driven brands grow their social presence and build real community – with a strategy that’s clear, creative, and tailored to your goals. With 13+ years in digital marketing and hands-on experience across the globe, I blend big-picture thinking with actionable plans. What makes me unique? I combine performance know-how with a human-first approach that turns followers into engaged brand advocates.
What's included
Kickoff & Brand Discovery
Let’s start with clarity. A 30–45 min video call to understand your brand values, goals, audience, and current challenges. I’ll dive into your tone of voice, past content, and community interactions to set the stage for a tailored strategy.
Channel Audit & Competitor Review
See where you stand – and where you can shine. I’ll analyse your active channels (Instagram, TikTok, LinkedIn, etc.), evaluate content performance, engagement, and growth patterns. Plus: a quick scan of 2–3 key competitors to identify positioning opportunities.
Strategy Development
Build the roadmap to grow your reach & community. You’ll receive a tailored strategy doc including:
- Audience personas & targeting
- Content pillars & storytelling themes
- Channel roles & format suggestions
- Growth tactics (organic + paid)
- Community interaction plan
Content Calendar (1 Month)
Turn strategy into action – post by post. Based on the strategy, I’ll provide a 4-week content calendar including post topics, CTA suggestions, platform formats, and notes for visuals. Optional: design templates or creative brief add-on.
Performance Guidance & Handover
Measure what matters – and keep growing. I’ll walk you through the KPIs to track, best practices for community management, and how to evolve your strategy. Final delivery includes all editable files, plus a 20-min Q&A session.
Starting at$35 /hr
Tags
Facebook
Instagram
LinkedIn
Pinterest
TikTok
Social Media Manager
Social Media Marketer
Social Media Strategist
Service provided by
Carrie Heiners Cape Town, South Africa
Social Media & Community Growth StrategyCarrie Heiners
Starting at$35 /hr
Tags
Facebook
Instagram
LinkedIn
Pinterest
TikTok
Social Media Manager
Social Media Marketer
Social Media Strategist
I help purpose-driven brands grow their social presence and build real community – with a strategy that’s clear, creative, and tailored to your goals. With 13+ years in digital marketing and hands-on experience across the globe, I blend big-picture thinking with actionable plans. What makes me unique? I combine performance know-how with a human-first approach that turns followers into engaged brand advocates.
What's included
Kickoff & Brand Discovery
Let’s start with clarity. A 30–45 min video call to understand your brand values, goals, audience, and current challenges. I’ll dive into your tone of voice, past content, and community interactions to set the stage for a tailored strategy.
Channel Audit & Competitor Review
See where you stand – and where you can shine. I’ll analyse your active channels (Instagram, TikTok, LinkedIn, etc.), evaluate content performance, engagement, and growth patterns. Plus: a quick scan of 2–3 key competitors to identify positioning opportunities.
Strategy Development
Build the roadmap to grow your reach & community. You’ll receive a tailored strategy doc including:
- Audience personas & targeting
- Content pillars & storytelling themes
- Channel roles & format suggestions
- Growth tactics (organic + paid)
- Community interaction plan
Content Calendar (1 Month)
Turn strategy into action – post by post. Based on the strategy, I’ll provide a 4-week content calendar including post topics, CTA suggestions, platform formats, and notes for visuals. Optional: design templates or creative brief add-on.
Performance Guidance & Handover
Measure what matters – and keep growing. I’ll walk you through the KPIs to track, best practices for community management, and how to evolve your strategy. Final delivery includes all editable files, plus a 20-min Q&A session.
$35 /hr