What's included

• Kickoff & Brand Discovery

  Let’s start with clarity. A 30–45 min video call to understand your brand values, goals, audience, and current challenges. I’ll dive into your tone of voice, past content, and community interactions to set the stage for a tailored strategy.

• Channel Audit & Competitor Review

  See where you stand – and where you can shine. I’ll analyse your active channels (Instagram, TikTok, LinkedIn, etc.), evaluate content performance, engagement, and growth patterns. Plus: a quick scan of 2–3 key competitors to identify positioning opportunities.

• Strategy Development

  Build the roadmap to grow your reach & community. You’ll receive a tailored strategy doc including: - Audience personas & targeting - Content pillars & storytelling themes - Channel roles & format suggestions - Growth tactics (organic + paid) - Community interaction plan

• Content Calendar (1 Month)

  Turn strategy into action – post by post. Based on the strategy, I’ll provide a 4-week content calendar including post topics, CTA suggestions, platform formats, and notes for visuals. Optional: design templates or creative brief add-on.

• Performance Guidance & Handover

  Measure what matters – and keep growing. I’ll walk you through the KPIs to track, best practices for community management, and how to evolve your strategy. Final delivery includes all editable files, plus a 20-min Q&A session.