What's included

• Your Strategic Narrative

  Your strategic narrative ties what you do into a bigger change in the world, so your product or service isn’t floating in the Sea of Sameness and also ties every communications and marketing and sales effort to the core purpose of your organization. When complete, your strategic narrative will form the foundation of your pitch deck and call script, and will be easily customizable for each potential customer or donor or client.

• Your Content Strategy

  Your content strategy is the foundation for every marketing, communications and sales effort within your organization. Creating and consistently executing against a strong content strategy is one of the only non-negotiables for any organization, as you can’t build a fire without fuel. Your strategy will explain why you're creating content, who you're creating it for, what you expect it to do, the different tactics you plan to use during the year, and a basic calendar for the next three months (updated frequently).

• Your Marketing and Communications Plan

  Including your strategic narrative, brand strategy, content strategy, communications plans and other elements of your marketing and communications strategy. This document is your catch-all for how you plan to communicate externally for the year ahead, and it will be the one source of truth for all internal teams to refer back to.