Thoughtful Marketing Strategy and Brilliant ExecutionDaniel Martin
Identifying why you are different and why your stakeholders should care is more important now than ever. Through my marketing strategy services, I willhelp you articulate who you are, what you stand for and why you exist, as well as assisting you in developing a strategic approach to creating, managing, distributing and optimizing content. Using my own DAWN (Differentiate and Win Now) framework, the deliverables from our engagement will be a new strategic narrative for your business, brand strategy, content strategy (including social media recommendations), a new pitch deck, and sample content and creative.
What's included
Your Strategic Narrative
Your strategic narrative ties what you do into a bigger change in the world, so your product or service isn’t floating in the Sea of Sameness and also ties every communications and marketing and sales effort to the core purpose of your organization. When complete, your strategic narrative will form the foundation of your pitch deck and call script, and will be easily customizable for each potential customer or donor or client.
Your Content Strategy
Your content strategy is the foundation for every marketing, communications and sales effort within your organization. Creating and consistently executing against a strong content strategy is one of the only non-negotiables for any organization, as you can’t build a fire without fuel. Your strategy will explain why you're creating content, who you're creating it for, what you expect it to do, the different tactics you plan to use during the year, and a basic calendar for the next three months (updated frequently).
Your Marketing and Communications Plan
Including your strategic narrative, brand strategy, content strategy, communications plans and other elements of your marketing and communications strategy. This document is your catch-all for how you plan to communicate externally for the year ahead, and it will be the one source of truth for all internal teams to refer back to.
Contact for pricing
Tags
Google Docs
Instagram
LinkedIn
Marketing Director
Marketing Strategist
Social Media Strategist
Service provided by
Daniel Martin Englewood, USA
Thoughtful Marketing Strategy and Brilliant ExecutionDaniel Martin
Contact for pricing
Tags
Google Docs
Instagram
LinkedIn
Marketing Director
Marketing Strategist
Social Media Strategist
Identifying why you are different and why your stakeholders should care is more important now than ever. Through my marketing strategy services, I willhelp you articulate who you are, what you stand for and why you exist, as well as assisting you in developing a strategic approach to creating, managing, distributing and optimizing content. Using my own DAWN (Differentiate and Win Now) framework, the deliverables from our engagement will be a new strategic narrative for your business, brand strategy, content strategy (including social media recommendations), a new pitch deck, and sample content and creative.
What's included
Your Strategic Narrative
Your strategic narrative ties what you do into a bigger change in the world, so your product or service isn’t floating in the Sea of Sameness and also ties every communications and marketing and sales effort to the core purpose of your organization. When complete, your strategic narrative will form the foundation of your pitch deck and call script, and will be easily customizable for each potential customer or donor or client.
Your Content Strategy
Your content strategy is the foundation for every marketing, communications and sales effort within your organization. Creating and consistently executing against a strong content strategy is one of the only non-negotiables for any organization, as you can’t build a fire without fuel. Your strategy will explain why you're creating content, who you're creating it for, what you expect it to do, the different tactics you plan to use during the year, and a basic calendar for the next three months (updated frequently).
Your Marketing and Communications Plan
Including your strategic narrative, brand strategy, content strategy, communications plans and other elements of your marketing and communications strategy. This document is your catch-all for how you plan to communicate externally for the year ahead, and it will be the one source of truth for all internal teams to refer back to.
Contact for pricing