What's included

• Social Media Narrative and Content Strategy

  The narrative and content strategy will include relevant information on the goals and objectives for the project, the ideal customer profile for the organization (and target audience for the social program), the founder/CEO/leader's voice and tone, key focus pillars (as well as topics to stay away from), cadence and timing, posting logistics and initial content calendar.

• Master Contact Sheet

  A spreadsheet, updated weekly, showing engagers, titles and contact information, prioritized for outreach by engagers within the organization's ideal customer profile.