🧠 Marketing Strategy & Execution | a marketer to get sh*t done

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About this service

Summary

Everyone knows marketing is important... but where do you even start? What marketing will have the most impact for where you're at now, and where you'd like to go?
Marketing can be overwhelming and uncertain at the beginning. That's why I bring my years of sales and marketing experience at small, high-growth B2B SaaS companies to create a custom marketing plan, then turn it into action. If you're looking for a proven marketer who can make a growth-focused plan, then make it happen, I'm your person!

Process

(1) We'll have an initial 30 minute call where we will discuss your business goals, current standing, marketing activities, and tech platforms. This will be a brainstorming, question-asking call where we'll tackle your problems and goals. Bring all your questions and concerns!
(2) After our call, I'll deep-dive into your current processes, platforms, and strategies, taking everything we discussed into consideration.
(3) I'll create a marketing plan to achieve your company's next phase of growth. This strategy will be a resource- and cost-effective plan that could include demand generation, sales enablement, content marketing, email strategies, social media, website, and anything in between.
(4) Once you feel good about the plan, I can turn that plan into action, and help you use marketing to reach your next phase of growth.

What's included

  • Growth Marketing Plan & Fractional Marketing Support

    A custom growth marketing plan that is cost- and resource-effective. Designed with your business, your audience, and your goals in mind, I will create a marketing plan then turn that plan into action.

Recommendations

(5.0)

Jaclyn Rozkin • Roster

Client • Mar 27, 2024

Hayley helped refine our company's Core Messaging Framework, including our Problem Statement, Value Promise, Elevator Pitch, Value Drivers, and Language Specifics (tone, terms to use/avoid). She also assisted with a differentiator and high level competitive analysis, while providing recommendations around market trends that we could build content from. Hayley was great to work with - always prompt (on or ahead of deadlines), professional, and delivered high quality work. Highly recommend!

Gracie Belle Smith • OrderMyGear

Client • Mar 25, 2024

Partnering with Hayley was an absolute game-changer. With many moving parts, our GTM efforts would not have been successful without Haley’s flexibility and commitment to deliver excellence. She contributed across many different initiatives to help drive pipeline and reach our strategic goals. I wouldn’t think twice about partnering with Hayley again.

Mykayla Goodwin • OrderMyGear

Client • Mar 21, 2024

Hayley is a marketing Swiss army knife. We worked together at a SaaS company where she had a hand in almost every element of our initiatives, including product marketing & demand gen. Hayley helped launch two websites, including auditing & analyzing the existing site, building new pages, & creating content to drive brand awareness & generate leads. She also led campaign planning, revamped our email marketing, & helped with competitive intel. Highly recommend & hope to work together again!

Lauren Seip

Client • Mar 15, 2024

I worked with Hayley at a fast-growing technology company, and she was great to collaborate with on many marketing projects! Hayley's strategic thinking was a game-changer. She has this knack for seeing opportunities where others might miss them, which really helped shape our marketing strategies for the better. Hayley always pushed the envelope, going above and beyond to deliver outcomes that exceeded expectations every single time. I 10/10 would recommend Hayley for any marketing need!


Skills and tools

Marketing Strategist
Business Strategist
Sales-Driven Marketing
Gmail
HubSpot
Salesforce
Slack

Industries

B2B
SaaS

Work with me