Brand Identity Design 🚀

Raja Karmani

Starting at

1,700

About this service

Summary

A memorable logo and memorable brand identity are crucial for any business. They help your brand stand out, enhance customer recall, and build trust and loyalty. A strong brand identity reflects your business values and differentiates you from the competition.

What’s Included:

Logo Design: Crafting a unique and impactful logo.

Color Scheme: Developing a cohesive and appealing color palette.

Typography Style: Selecting fonts that reflect your brand's personality.

Consistent Visuals: Ensuring uniformity across all media.

Print and Digital Materials: Designing business cards, letterheads, social media graphics, and more.

Brand Guidelines: Providing a comprehensive guide to maintain brand consistency.

Client Collaboration: Working closely with you to capture your vision.

Post-Launch Support: Offering ongoing support and advice.

Custom Requests: Tailoring the project to meet your specific needs.

Every project is unique. An initial discussion is essential to understand your needs and adjust the project scope accordingly.

Get in touch for a quick discussion, and let’s create a brand identity that truly represents your business!

Process

Discussion

Initially, I engage in detailed discussions to understand your business, goals, and target audience. This phase involves exploring your market and competitors to identify opportunities that will differentiate your brand effectively.

Contract and Payment Terms

Upon agreement, a contract outlining the scope of work and timelines is established. To commence the project, a 50% advance payment is required. This ensures commitment from both parties and initiates the design process promptly.

Market Research

In this step, I research your market to see who your competitors are, what’s trending, and where there are opportunities for your brand. I also study your target audience to understand what they need and like. This helps me figure out how your brand can best connect with them and stand out from the competition.

Visual Identity Design

Then, I create a unique visual identity for your brand. This includes:

Logo Design: Crafting a logo that shows what your brand is all about.

Color Palette: Choosing colors that fit your brand.

Typography: Picking fonts that match your style.

Imagery: Selecting images that tell your story.

Brand Guidelines

I create brand guidelines to keep your brand’s look consistent. This includes a brand book that outlines how to use your logo, colors, fonts, and images correctly. I also provide templates for presentations and social media, so you can easily create branded content.

Marketing Materials

I design marketing materials like business cards, brochures, and digital assets for your website or social media. This makes sure your brand looks professional and engaging everywhere. These materials help you present a consistent and polished image to your customers.

Delivery

Once the designs are finalized and approved by you, I compile comprehensive brand guidelines. These guidelines ensure consistent application of your brand across various platforms and media.

Final Payment

Upon successful completion and delivery of all agreed-upon materials, the remaining 50% of the payment is due. This final step marks the conclusion of our collaboration, with your brand equipped with a strong visual identity ready to make an impact.

FAQs

What is included in the brand guidelines?
Brand guidelines outline logo usage, color palette, typography, imagery guidelines, and tone of voice, ensuring your brand maintains a cohesive look and feel.
How long does the branding process typically take?
The branding process typically ranges from a minimum of 2 weeks to a maximum of 3-4 weeks, depending on project scope. Clear communication and adherence to timelines ensure efficient progress and delivery of your brand identity.

What's included

The Logo
The main logo, the face of your brand.
Logo Variations
Different variations of the main logo, in different styles.
Typography
Includes Fonts and Typography guidelines.
Color Palette
A color palette that communicate your brand's emotions.
Visual Elements
Additional visual elements such as patterns, textures, or graphic elements.
Brand Identity Guidelines
A detailed brand guidelines document for everything I have created so far for your brand.
Stationery Design
Design of stationery items such as business cards, letterheads, envelopes, and any other relevant items.
Digital Assets
Includes social media accounts profile pictures and banners.
Final Deliverables Presentation
A presentation that summarize the project process, showcasing the deliverables, and explaining how they align with the brand's goals and objectives.

Example projects

WAV Academy — Brand Identity

tracks — Brand Identity

Detour — Brand Identity

Recommendations

(5.0)

Jose Coronel • JOSE CORONEL

Client • Mar 1, 2025

Recommended

Working With Raja was very refreshing. His perspective on branding is everything I was looking for. Clean, simple, sleek. I have future project where I will no doubt but work with Raja Again. 100/100 recommended.