Holistic Brand Design

Anna Trzcinska

Starting at

2,600

About this service

Summary

I create strategic brand identities through a comprehensive design process that transforms your business values into a powerful visual language. My holistic approach combines strategic workshops, thoughtful visual design, and detailed brand guidelines, ensuring your brand not only looks exceptional but meaningfully connects with your audience across all touchpoints. What sets me apart is my systematic process that bridges strategy and creativity – crafting brand identities that are both visually distinctive and strategically sound, from initial concept through to a complete brand identity system with clear, actionable guidelines.

Process

Design Brief

Strategic Brand Identity Design Workshops

Mood boards

Brand Identity Design

Brand Guidelines Document

Logo files

FAQs

What exactly does a brand identity design include?
A brand identity design includes a comprehensive design system that transforms your business values into a powerful visual language. Contains elements like logo design, color palette, typography, and style guidelines. Please check the deliverables section to find out more about my design process.
What is your approach to creating a brand identity?
I start with a discovery phase, researching your business, competitors, and target audience. From there, I develop concepts that reflect your unique brand story, refining the design until it aligns perfectly with your vision.
How long does the brand identity design process take?
Typically, a brand identity project takes between 3 and 5 weeks, depending on the scope and complexity. We can discuss specific timelines based on your brand's needs.
What materials will I receive at the end of the project?
You’ll receive a complete brand identity package, including logos, color codes, font files, and a brand style guide detailing how to apply each element for consistency across platforms.
Do you offer any revisions?
Yes, I include 2 rounds of revisions to make sure every element feels right for your brand. Additional revisions can be arranged if necessary.
Can you work with my existing brand assets or should we start from scratch?
I can work with your existing assets to create a refresh, or we can start from scratch to build a new identity if that better suits your vision and goals.
How will you ensure my brand stands out from competitors?
Through thorough research and a strategic design approach, I focus on what makes your brand unique, creating an identity that resonates with your target audience and distinguishes you in the market.
What do you need from me to get started?
I’ll need information on your brand’s mission, values, target audience, and any specific ideas or preferences you have. If you have a brand brief, that would be especially helpful.
Do you provide brand guidelines or a style guide?
Yes, I provide a comprehensive brand style guide with instructions for using your brand’s visual elements, ensuring consistency across all marketing materials.
How will we communicate throughout the design process?
We can communicate through Contra’s messaging, email, or schedule regular check-ins via Google Meet. I’ll keep you updated at each milestone to ensure the project aligns with your vision.
Do I have to bear any additional costs? Like fonts etc.
Please note that font and photography licenses are not included in the scope of my services and will need to be purchased separately by the client.

What's included

Design Brief
A strategic document that outlines the key objectives, requirements, and parameters for a design project. It includes: • Project Overview • Project Goals & Objectives • Target Audience • Scope of Work • Design Guidelines • Technical Requirements
Strategic Brand Identity Design Workshops
This collaborative session helps define and shape your brand's visual identity through structured exercises and strategic discussions. We dig deep into your brand's core to create a distinctive and meaningful visual language that resonates with your audience. Outcome: You'll receive a comprehensive brand strategy document that guides your visual identity development, ensuring every design decision supports your brand's goals and connects with your target audience. This strategic foundation ensures your brand identity isn't just aesthetically pleasing, but purposefully crafted to build brand equity. It contains Brand values, Mission and vision, Target audience, Brand personality, Voice and tone.
Mood boards
Curated visual collages that capture the essence, feeling, and aesthetic direction of your brand. They serve as a strategic tool to align visual elements before diving into detailed design, ensuring your brand identity resonates with your target audience. Key Elements: • Photography style and image treatment • Color palette exploration • Typography combinations • Logo marks • Brand expression examples Outcome: You'll receive professionally curated mood boards that visualize different directions for your brand, helping us align on the perfect visual strategy before moving into design development. This ensures your brand identity will be both visually compelling and strategically aligned with your business goals.
Brand Identity Design
Creating a complete visual language that communicates your brand's personality, values, and promise to your audience through deliberate design choices. Outcome: • Logo System • Color Palette • Typography • Design Elements • Visual assets
Brand Guidelines Document
A comprehensive manual that defines and standardizes how your brand elements should be used across all communications and touchpoints. Outcome: • Logo usage rules • Color applications • Typography guidelines • Layout principles • Image treatment • Usage examples: 4 examples, such as Website design, Social Media, Digital presentations and Business card
Logo Files
A file containing Logo in different formats: • Vector formats (AI, EPS, SVG) • Raster formats (PNG, JPG) • Different color versions

Example projects