SEO Content Writing

Abdul-Akeem Okunola

(0)

Starting at

/hr

About this service

Summary

Providing high-quality SEO content writing services to enhance organic visibility, engage the intended audience, and drive results aligned with client objectives.

Process

1. Project Understanding

Client/Project Goals: Discuss the target audience, desired outcomes (increased traffic, lead generation, etc.), and any specific brand guidelines.

Scope: Define the exact deliverables required (types of content, word count, etc.) and establish timelines for completion.

2. Keyword Research

Topic Brainstorming: Generate a list of potential topics and keywords related to the project goals.

Research Tools: Utilize SEO tools (Ahrefs, SEMrush, etc.) to analyze search volume, competition, and related keywords to refine your list.

Keyword Report: Compile a report on the most promising keywords, including metrics, and possible content angles.

3. Content Creation

Outline/Brief Development (if applicable): Create outlines for yourself or other writers, specifying target keywords, headings, desired content structure, and internal/external linking opportunities.

Content Writing: Draft compelling, informative content optimized for both search engines and user experience. Naturally integrate keywords, use clear formatting, and ensure content aligns with the target audience's needs.

Metadata Creation: Craft attention-grabbing title tags and meta descriptions that include relevant keywords.

4. Optimization and (Possible) Technical Recommendations

On-Page Review: Check that content adheres to SEO best practices, including keyword placement, internal linking, image alt text, and heading structure.

Technical Audit (if applicable): If required, examine the website's technical health, identifying potential issues that may affect search rankings. Provide recommendations for improvement.

5. Delivery and Reporting

Submit Content: Provide the content in the agreed-upon format (Word, Google Docs, directly into a CMS, etc.).

Reports: Share the keyword research report and any additional deliverables like technical audits or competitor analysis.

Performance Tracking (if applicable): Some SEO writing projects may involve monitoring keyword rankings and traffic performance to measure the success of the content over time.

FAQs

What tools and resources do you use for keyword research and SEO analysis?
I'm proficient in industry-standard SEO tools like Ahrefs, SEMrush, Google Search Console, and Google Keyword Planner. I also utilize tools like AnswerThePublic and Buzzsumo for content ideation and trend analysis. My approach prioritizes staying updated on the latest tools and algorithm updates.
How do you collaborate with other team members like designers, developers, or more on SEO projects?
I understand that SEO success often relies on effective cross-team collaboration. I'm comfortable communicating technical recommendations to developers, coordinating content updates with designers, and aligning content strategy with broader marketing goals.
How do you measure the success of your SEO content?
I use a combination of metrics to track content performance, such as organic traffic, keyword rankings, bounce rate, time-on-page, and conversions (if applicable). I'm familiar with Google Analytics and Search Console for data analysis and reporting.

What's included

Core Deliverables
Optimized Content: Well-written articles, blog posts, product descriptions, website copy, or other assets that follow SEO best practices. This includes keyword integration, formatting, and internal/external linking. Keyword Research Reports: Detailed lists of relevant keywords with metrics like search volume, competition level, and potential value for targeting. These reports may also include strategy recommendations. Metadata: Optimized title tags and meta descriptions that are compelling and strategically include relevant keywords. Content Outlines/Briefs: Structured guides for other writers that outline target keywords, audience intent, formatting requirements, and any additional SEO considerations.
Additional Deliverables (Depending on the scope of the role):
On-Page Optimization Recommendations: Suggestions for improving a website's existing pages to increase their search engine visibility. May involve adjusting headings, image alt text, structural elements, etc. Technical SEO Audits: Comprehensive analysis of a website's technical health, identifying issues that might hinder search engine rankings (e.g., broken links, crawl errors, slow page speed). Competitor Analysis: Reports outlining the SEO strategies of competitors, including their keyword targeting, backlink profiles, and content approaches.

Skills and tools

SEO Specialist

SEO Writer

SEO Content Manager