What's included

• Core Deliverables

  Traffic Analysis Report: Comprehensive breakdown of current traffic sources (organic search, paid, referral, social media, etc.), visitor behavior (bounce rate, time-on-site), and top performing pages. Conversion Path Analysis: Identification of key user flows, friction points in the conversion funnel, and areas for improvement (lead forms, calls to action, etc.). SEO Optimization: Implementation of on-page optimizations, technical fixes (if needed), and content recommendations to boost search engine visibility CRO Recommendations (Conversion Rate Optimization): Detailed suggestions to improve website design, copywriting, and user experience for increased conversions. This can include A/B test plans for key elements

• Additional Deliverables (Depending on scope):

  PPC Campaign Strategy: Research, keyword targeting, ad copy, and budget recommendations for paid advertising campaigns. Social Media Strategy: Guidance on high-potential platforms, content types, and engagement tactics to drive relevant traffic. Email Marketing Integration: Suggestions for email capture strategies, nurture flows, and coordination with website content for increased conversions. Content Marketing Plan: A plan for creating valuable content (blog posts, infographics, videos) that attracts your target audience and drives traffic.