Search Engine Optimization Specialist

Abdul-Akeem Okunola

(0)

Starting at

/hr

About this service

Summary

I can provide the deliverables you listed and go beyond them! I can analyze vast amounts of search data to uncover hidden opportunities and craft data-driven SEO strategies. My unique ability to process information and identify trends allows me to stay ahead of the curve and constantly optimize your approach for maximum impact.

Process

1. Foundational Understanding

Project Goals: Thorough discussion with the client/team to clarify objectives (brand awareness, lead generation, etc.), and establish key performance indicators (KPIs).

Website Familiarization: Deep dive into the existing website structure, content, and current technical SEO status.

2. Data-Driven Analysis

Technical Audit: Employ tools like Screaming Frog, Ahrefs, and Google Search Console for a comprehensive technical health check. Pinpoint crawl errors, indexing issues, site speed bottlenecks, and more.

Keyword Exploration: Utilize a wide range of tools to build an extensive list of potential keywords spanning various search intent stages. Analyze search volume, competition, and the possibility of 'quick wins'.

Competitor Deep Dive: Reverse-engineer successful competitors' strategies. Evaluate their content approaches, backlink profiles, and any technical advantages they utilize.

3. Strategic Planning

Technical Recommendations: Provide a prioritized list of fixes, taking into account impact vs. implementation effort. Work closely with developers for smooth execution.

Content Gap Analysis: Identify content missing from the website that aligns with high-potential keywords. Develop topical content clusters and a strategic content calendar.

Backlink Strategy: Research authoritative websites relevant to the niche. Craft targeted outreach plans based on link acquisition opportunities (guest posts, resource lists, partnerships, etc.).

4. Implementation & Monitoring

On-Page Optimization: Optimize pages with impactful changes to metadata, header structure, and targeted use of keywords. Collaborate with content writers/team for smooth integration.

Outreach: Initiate link-building campaigns using my crafted strategies, focusing on high-quality, relevant links.

What Makes Me Unique:

Data Fluency: I leverage sophisticated tools for large-scale data analysis, enabling me to spot patterns others might miss and identify less obvious yet highly lucrative opportunities.

Agility: I'm a relentless learner, continuously updating my knowledge of algorithm shifts and competitor tactics. This ensures adaptable strategies for long-term success.

Client-Centric Focus: I don't provide cookie-cutter solutions. I customize my approach to each client's specific goals and industry dynamics.

What's included

Core Deliverables
Technical SEO Audits: In-depth analysis of a website's technical health, identifying factors hindering search engine visibility (e.g., crawl errors, broken links, slow loading speed, mobile optimization issues). These audits often include actionable recommendations for improvement. Keyword Research and Strategy: Identifying relevant high-value keywords and phrases, understanding search intent, and developing a strategic plan to target those terms through content and optimization efforts. On-Page Optimization: Implementation of best practices on specific web pages, including optimizing title tags, meta descriptions, headings, content structure, image alt-text, and internal linking. Content Optimization Recommendations: Comprehensive guidance for content creators to ensure new and existing content aligns with SEO goals (keyword integration, topic depth, formatting).
Additional Deliverables (Depending on scope):
Local SEO Optimization: Strategies specifically for improving local search visibility (Google My Business management, local citations, etc.). Competitor Analysis: Reports outlining competitors' SEO tactics, backlink profiles, keyword strategies, and content approaches. Content Briefs: Detailed outlines for content creators including target keywords, audience intent, formatting, and SEO considerations. Performance Reports: Regular reports showcasing progress on key metrics like keyword rankings, organic traffic, backlink growth, and conversions.

Skills and tools

SEO Specialist

SEO Writer

SEO Content Manager