A brand identity built on strategy, not just a logo. I help you define who your brand is, who it's for and how it should look, then turn that into a visual system that stays consistent across print, web and social.

1. Brand Discovery & Strategy We start with a call about your business, goals, audience and competitors. From there I define the brand's positioning, personality and visual direction, so every design decision has a reason behind it.

2. Visual Identity Concepts I present [3] logo concepts, each with its own color and type direction and grounded in the strategy. You choose the one that fits best and we refine it together [over up to 2 rounds of revisions].

3. Typography & Color System A complete color palette and type hierarchy, with simple usage rules that keep your brand looking the same everywhere.

4. Final Logo & Brand Files Your final logo [and its secondary versions], delivered in every format you need [(AI, SVG, PDF, PNG)] and ready for print, web and social.

5. Brand Guidelines A clear, easy-to-follow guide on how to use your logo, colors and typography, so your team or any future designer can apply the brand correctly.

Timeline: approx. 2 / 3 weeks. Ideal for: new businesses building a brand from scratch and established brands that need a rebrand. I love designing identities and the full brand system around them. My goal is a high-quality, flexible and functional brand that grows with you, and the start of a long-term collaboration.