Brand identity design

Pro

Kateryna Patsiuk

Starting at

800

About this service

Summary

What Is a Brand Identity?

A brand identity is so much more than just a logo—it’s the full vibe of your brand. It’s the mix of visual and verbal elements that shape how your brand looks, feels, and sounds. This includes your logo, color palette, typography, imagery, messaging, and style guide. It’s what makes your brand instantly recognizable across all platforms—your website, social media, packaging, and marketing materials. A strong brand identity isn’t just about aesthetics; it helps you stand out, build trust, and connect emotionally with your audience.

Pricing & Process

My rate is $30 per hour, but the final cost depends on your project’s scope and timeline. If we need to expand the initial plan to get everything just right, I’ll offer options that fit your budget or adjust the price with your approval. Transparency is key—I’ll make sure we’re always on the same page about changes or updates throughout the process. Let’s create something that makes your brand unforgettable!

Process

Discovery: We kick things off with a friendly chat to get to know you, your brand, and your vibe. Before our call, you’ll fill in a brief form that gives me insights into your goals and style, so I come prepared. I’ll dig into your vision, values, and audience, laying the groundwork for a logo that truly resonates. 🌱

Research: Next, I dive deep into your industry and scope out the competition. This helps us spot what works and find ways to make your brand stand out in a crowd. 🔍

Mood board magic: I put together a mood board that captures the look and feel we’re aiming for. It’s our visual launchpad, making sure we’re aligned on the design vibe before we dive in. ✨

Design time: With our vision set, I get to work on logo concepts using top design tools. From colors and shapes to fonts and layouts, I test different styles to bring your brand’s story to life. 🎨

Review & Refine: Time for your input! I share the first designs with you, and together we fine-tune until it’s perfect. Your feedback is key—I’m here to make sure the final logo exceeds your expectations. 🔥

Final touch: Once you’re thrilled with the logo, I prep all final files in multiple formats, ready for anything—print, web, social, you name it. 📂

FAQs

How do we get started and stay in touch?
Once you book, we’ll kick things off with a welcome meeting on Google Meets or keep it chill with text—whatever works best for you! Let’s get the creative ball rolling. 📞
How long will the design take?
Typically, the process takes 2-4 weeks, depending on the design complexity and our flow of feedback. I’m here to keep things moving and stay on track. ⏳
Different time zones—will that be an issue?
No worries! I’ll adjust my schedule so we can connect at times that work for you and me, wherever you are. 🌍

What's included

Basic - starting at $800
This package is your go-to for a clean and simple brand identity, covering all the must-haves to get your brand looking sharp. You’ll get a logo that captures your vibe, a color palette to set the tone, a typography guide to nail your fonts, and a style guide to keep it all consistent. I’ll deliver everything in JPG, PNG, EPS, and PDF formats, and the package includes one revision to make sure everything feels just right. The turnaround time is at least two weeks. If you’re after a straightforward and no-frills branding solution, this package is made for you!
Standard - starting at $1200
This tier’s got all the essentials to build your brand with a little extra flair. You’ll get a logo, color palette, typography guide, brand style guide, plus three extra branding elements of your choice. Think business cards, social media banners, letterheads, envelopes, or other cool stuff you actually need. I deliver everything in JPG, PNG, EPS, PDF, and SVG formats, and you’ll have two revisions to tweak it to perfection. The timeline is a minimum of three weeks. If you’re looking for a solid brand identity with some personalized extras, this package is your perfect match.
Premium - starting at $1600
Ready to go all out? This tier is a full-on brand glow-up. You’ll get a logo, color palette, typography guide, brand style guide, and five extra branding elements tailored to your needs. Flyers, posters, stickers, brochures—whatever makes your brand pop. I deliver in JPG, PNG, EPS, PDF, SVG, and PSD formats, and you’ve got unlimited revisions to make sure it’s exactly how you want it. The timeline is a minimum of four weeks, so we can get every detail just right. If you’re looking to create a standout brand identity that’s impossible to ignore, this is the package for you.

Example projects