To ensure that I achieve the best possible outcome, my work begins with an intro call and a brief document with a series of questions to examine project requirements, business goals, target audience, and much more. I avoid a haphazard approach that involves simply taking random shots in the dark, as my goal is to gain a thorough understanding of the project at hand.

By examining the products and services of your competitors, I gain valuable insights into the market and identify opportunities for differentiation I can understand what works well in your industry and what doesn't, and create a more effective design that stands out from the crow

My approach is to advance with clear purpose and reasoning, by outlining the complete algorithm of the app functionality. Information Architecture and User Flow are visual representation of the future app structure and user journey.

Wireframes are like blueprints for digital products, providing a framework for arranging features and mapping out the overall user experience. Unlike fully designed websites, wireframes are simple and stripped-down, consisting of black-and-white sketches that allow for quick and low-cost changes.

I create a selection of composition, fonts, colors, graphical elements and interactions and combine it into one reference concept. I create two different in style reference concepts for the future design for you to chose from.

To begin visualizing the final product, together with your team, I select one or more challenging pieces from the app and create a detailed UI design that provides a clear representation of the overall look and feel 
of the app.

I work closely with the client and development team to prepare highly functional and ready to be used UI-kit or Design system.

This stage is focused on technical implementation and can involve tasks such as assets preparation and helping with development questions.