Brand Positioning & Messaging | Creative and Strategic Approach

Danil Tkachenko

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About this service

Summary

With countless projects competing for attention, well-crafted positioning and communication are essential for making your brand stand out.

I have worked on a diverse range of creative projects, from developing local media to managing content on the international music platform. For over 3 years, I've been unlocking the power of text, helping brands connect with their audiences and deliver both creative and commercial results.

Process

• Briefing – gathering brand information and objectives.

• Research – identifying key trends and assessing competitor messaging.

• Review & Feedback – presenting drafts for your input.

• Revision – refining work based on your input.

• Confirmation/Final Revision – ensuring everything aligns with your vision.

• Delivery – timely delivery of finalized brand messaging/positioning.

FAQs

What does brand positioning include?
Brand positioning includes strategic elements for crafting a unique brand identity, such as: • Naming, Slogans, and Descriptor • Brand Narrative & Essence • Mission, Vision, Function, and Values • Key Messages • Communication Tone Guidelines (with examples) • Brand Description for external channels (website, press, etc.)
What is the delivery time?
It depends on project scope and volume. Please let me know your needs and timeline, and we can discuss the options available.
What is the price?
The final cost will be tailored to your specific requirements. Let me know what you need, and we can discuss the details further.
How will you understand my vision and needs?
I will create a detailed brief - a list of questions about your brand, needs, and vision. The more detailed your responses are, the better I can work to achieve results that satisfy you.
What if I don't like the final delivery?
I value your feedback, so please share any aspects you think could be improved, along with the reasoning behind your suggestions. This ensures that the final result aligns with your expectations. If you provide precise instructions, I can tailor my work accordingly to meet your requirements effectively.

What's included

Brand Messages
New or refined brand messages that include taglines and slogans, website copy, email templates, social media captions, brand statements, CTAs, and more – all tailored to your needs.
Brand Revitalization
Revitalized brand positioning – for established brands in need of a refresh (see FAQ in the "About This Service" section for the detailed description of what brand positioning includes).
Brand Building
A compelling brand positioning designed from scratch (see FAQ in the "About This Service" section for the detailed description of what brand positioning includes).

Example projects