We create websites in Webflow as an experience of your brand. by Matthew Laakvand

We create websites in Webflow as an experience of your brand.

Pro

Matthew Laakvand

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About this service

Summary

We create your vision, but we do it while considering what your audience needs from you so that they can trust you.

While the end result is a beautiful website, importantly, it is beautiful in the eyes of your intended audience.

That's what we bring to the table, our experience and knowledge to ensure yours business connects with your audience and your future plans.

Process

Research & Discovery

We begin by diving deep into understanding your business, goals, and audience. Through in-depth discussions and research, we gather all the essential information to fully comprehend your project. This phase ensures we are completely aligned with your vision and objectives right from the start. For us, this foundational step is crucial for a successful outcome. We dedicate significant attention and respect to this part of the process. In simple terms, we ask: Who are you? Why do you exist? What challenges are you trying to solve? And what’s at stake for you?

Strategy

Next, we develop a strategic plan tailored to your specific needs. This involves setting clear goals, identifying key challenges, and outlining what success looks like for you. Our strategy phase lays the groundwork for a focused and effective design process. This ensures that all our efforts are directed towards achieving your desired outcomes. Whether we are working on your brand, your digital touch-points like your website or any other marketing collateral we take a long-term view to ensure that the solution we create for you has longevity.

Design

With a solid strategy in place, we move on to the design phase. Here, we create visual and functional designs based on the insights and data collected. For us, this starts with creating what we call stylescapes. By curating a set of possible design directions befitting your project we define the art direction appropriate to your target audience. This takes the form of curated examples of design movements through the lens of your project. Working from low to high-fidelity your project comes to life according to real insights gathered during the discovery phase and in collaboration with you.

Production

Once the design is finalised, we then start to apply it to the in-scope project deliverables. For branding projects, that might include the full sweep assets appropriate to your brand touchpoints. This usually includes marketing collateral as well as your business website. For websites and apps, we use platforms like Webflow, Flutterflow and if the scope requires it, WordPress, to ensure robust, scalable and user-friendly solutions. ‍ Our development process is meticulous, focusing on clean code, performance, and accessibility to deliver a seamless user experience.

Launch & Optimisation

The final step is launching your project and ensuring it performs optimally. Luminous Industries will handle all aspects of the launch, throughout the deployment process. Post-launch, we will invite you to subscribe to our ongoing monitoring program. Our program keeps an eye on the performance of your project whether that be a website, app or brand. We identify any changes in user trends, technology or performance to make sure your project is still fit for purpose. From the outset, we are confident of our solutions but over time user behaviours and markets change. Understanding these trends and how to leverage them to improve the experience of your website and other touchpoints ensures that they are current, helping you to retain and increase your market share. To help us do that we use tools like Google Analytics Screaming Frog and HotJar, among others to ensure continuous improvement and success.

FAQs

Will my site have a staging website too.
Yes, all of the websites we produce with Webflow come with a staging site for you to sandbox in before publishing to the production site.
Can I tailor the pages or content types I need within the scope mentioned in the deliverables description
Yes, we can accommodate your needs within the bounds described in the deliverables
Can the scope increase to a membership or eCommerce website?
We can offer you the full suite or something in between. Starting from £19,999, we can build in extras if you need them, from membership sites to gate your content to eCommerce setups to sell your wears. You could even have a combination of the two, and if you need it to be, your website can be multi-lingual. We'll take you through our thorough research and discovery phase to define exactly what you need and tailor a solution around your unique ambitions and business goals.
Will my website look good however it is viewed?
Yes, all of the websites we produce are tested in the major browsers and across breakpoints, including phone (cell), phone landscape, tablet & desktop.
Will my website comply with accessibility standards
Yes, all of our websites will meet a WCAG 2.2 (AA) standard for accessibility.
Will my website be SEO friendly?
We will provide the potential for it to be and leave the rest to you. Optionally, we can provide SEO services at an extra fee.

What's included

'No-Code' Marketing Website Built in Webflow
Our Webflow starter package delivers a professional, fully customised website perfect for small businesses. The package includes up to ten standard pages (such as Homepage, About Us, Contact), two content types (e.g., Case Studies, Services), a news blog, and an intuitive page builder system. A comprehensive scoping phase ensures the final product aligns precisely with your objectives.
Webflow CMS Hosting Package
The website will be accessible according to the pricing described at Webflow's pricing page https://webflow.com/pricing

Example projects