Email Flow Strategy & SetupAna Teodora
I design and implement complete email automation systems for e-commerce and subscription brands. With 6 years at VML and Merkle (Klarna, Estée Lauder, News UK), I deliver end-to-end email flow programs - from strategy and customer journey mapping to copywriting, platform setup in Klaviyo or Braze, and performance optimization. Triple Braze-certified. I build flows that convert, not just send emails.
What's included
Flow Strategy & Customer Journey Mapping
Complete email flow strategy document with customer journey maps for welcome, abandoned cart, post-purchase, and win-back sequences. Includes segmentation logic, trigger definitions, and timing recommendations tailored to your customer behavior.
Conversion-Optimized Email Copywriting
Professionally written email copy for all automated flows, including subject lines, pre-headers, body content, and CTAs. Copy is conversion-focused, brand-aligned, and designed to move customers through your funnel while maintaining authentic voice.
Platform Setup & Configuration (Klaviyo/Braze)
Complete implementation and testing of all flows in your email platform. Includes building canvases/workflows, configuring triggers and filters, setting up personalization logic, and ensuring proper data integration. You receive fully functional, tested automation ready to launch.
30-Day Performance Review & Optimization
Post-launch performance analysis covering open rates, click rates, conversion metrics, and flow completion. Includes prioritized optimization recommendations based on data to improve results over time. Delivered as a written report with clear next steps.
FAQs
Email Flow Strategy & SetupAna Teodora
Contact for pricing
I design and implement complete email automation systems for e-commerce and subscription brands. With 6 years at VML and Merkle (Klarna, Estée Lauder, News UK), I deliver end-to-end email flow programs - from strategy and customer journey mapping to copywriting, platform setup in Klaviyo or Braze, and performance optimization. Triple Braze-certified. I build flows that convert, not just send emails.
What's included
Flow Strategy & Customer Journey Mapping
Complete email flow strategy document with customer journey maps for welcome, abandoned cart, post-purchase, and win-back sequences. Includes segmentation logic, trigger definitions, and timing recommendations tailored to your customer behavior.
Conversion-Optimized Email Copywriting
Professionally written email copy for all automated flows, including subject lines, pre-headers, body content, and CTAs. Copy is conversion-focused, brand-aligned, and designed to move customers through your funnel while maintaining authentic voice.
Platform Setup & Configuration (Klaviyo/Braze)
Complete implementation and testing of all flows in your email platform. Includes building canvases/workflows, configuring triggers and filters, setting up personalization logic, and ensuring proper data integration. You receive fully functional, tested automation ready to launch.
30-Day Performance Review & Optimization
Post-launch performance analysis covering open rates, click rates, conversion metrics, and flow completion. Includes prioritized optimization recommendations based on data to improve results over time. Delivered as a written report with clear next steps.
FAQs
Contact for pricing