Email Flow Strategy & SetupAna Teodora
I design and implement complete email automation systems for e-commerce and subscription brands. With 6 years at VML and Merkle (Klarna, Estée Lauder, News UK), I deliver end-to-end email flow programs - from strategy and customer journey mapping to copywriting, platform setup in Klaviyo or Braze, and performance optimization. Triple Braze-certified. I build flows that convert, not just send emails.
What's included
Flow Strategy & Customer Journey Mapping
Complete email flow strategy document with customer journey maps for welcome, abandoned cart, post-purchase, and win-back sequences. Includes segmentation logic, trigger definitions, and timing recommendations tailored to your customer behavior.
Conversion-Optimized Email Copywriting
Professionally written email copy for all automated flows, including subject lines, pre-headers, body content, and CTAs. Copy is conversion-focused, brand-aligned, and designed to move customers through your funnel while maintaining authentic voice.
Platform Setup & Configuration (Klaviyo/Braze)
Complete implementation and testing of all flows in your email platform. Includes building canvases/workflows, configuring triggers and filters, setting up personalization logic, and ensuring proper data integration. You receive fully functional, tested automation ready to launch.
30-Day Performance Review & Optimization
Post-launch performance analysis covering open rates, click rates, conversion metrics, and flow completion. Includes prioritized optimization recommendations based on data to improve results over time. Delivered as a written report with clear next steps.
FAQs
I'm experienced with Braze (triple certified), Klaviyo, HubSpot, Salesforce, and Mailchimp. If you're using a different platform, I can adapt quickly - lifecycle marketing principles are universal across tools.
Both. I own the full process from strategy and journey mapping through hands-on execution - building flows, writing copy, setting up triggers, and optimizing performance. You get thinking AND doing.
Most email flow implementations take 2-3 weeks from strategy kickoff to launch, including journey mapping, copywriting, platform setup, and initial testing.
I've worked with SaaS, e-commerce, fintech, beauty, and subscription brands. I'm comfortable with any industry that has a customer lifecycle and cares about retention.
Absolutely. I've collaborated closely with product, data, and engineering teams at companies like Klarna. I can define technical requirements, coordinate on event tracking, and ensure lifecycle marketing aligns with your product roadmap.
Yes. I write all campaign copy - from subject lines to body content to CTAs. I focus on conversion-driven messaging that stays on-brand and feels personal, not pushy.
Every brand is different, but typical improvements include higher email engagement (20-40% lift in click rates), better activation (users reaching key milestones faster), and improved retention (reduced churn through timely re-engagement).
Both. I've worked with global companies like Klarna and also early-stage startups. For startups, I focus on building lean, scalable systems that grow with you - not over-engineered solutions you can't maintain.
I'm based in Barcelona (GMT+1) with great overlap for Europe and US East Coast. I work async and am flexible with meeting times to accommodate your team's schedule.
Yes - continuous testing is core to how I work. I test everything: subject lines, send times, messaging variants, segmentation logic. Every campaign should get better over time, not stay static.
I handle email copywriting and structure. For visual design, I can either work with your designer/brand team, use your existing templates, or recommend design resources if needed. Most projects work best when I focus on strategy, copy, and flow logic while collaborating with your creative team on visuals.
Email Flow Strategy & SetupAna Teodora
Contact for pricing
I design and implement complete email automation systems for e-commerce and subscription brands. With 6 years at VML and Merkle (Klarna, Estée Lauder, News UK), I deliver end-to-end email flow programs - from strategy and customer journey mapping to copywriting, platform setup in Klaviyo or Braze, and performance optimization. Triple Braze-certified. I build flows that convert, not just send emails.
What's included
Flow Strategy & Customer Journey Mapping
Complete email flow strategy document with customer journey maps for welcome, abandoned cart, post-purchase, and win-back sequences. Includes segmentation logic, trigger definitions, and timing recommendations tailored to your customer behavior.
Conversion-Optimized Email Copywriting
Professionally written email copy for all automated flows, including subject lines, pre-headers, body content, and CTAs. Copy is conversion-focused, brand-aligned, and designed to move customers through your funnel while maintaining authentic voice.
Platform Setup & Configuration (Klaviyo/Braze)
Complete implementation and testing of all flows in your email platform. Includes building canvases/workflows, configuring triggers and filters, setting up personalization logic, and ensuring proper data integration. You receive fully functional, tested automation ready to launch.
30-Day Performance Review & Optimization
Post-launch performance analysis covering open rates, click rates, conversion metrics, and flow completion. Includes prioritized optimization recommendations based on data to improve results over time. Delivered as a written report with clear next steps.
FAQs
I'm experienced with Braze (triple certified), Klaviyo, HubSpot, Salesforce, and Mailchimp. If you're using a different platform, I can adapt quickly - lifecycle marketing principles are universal across tools.
Both. I own the full process from strategy and journey mapping through hands-on execution - building flows, writing copy, setting up triggers, and optimizing performance. You get thinking AND doing.
Most email flow implementations take 2-3 weeks from strategy kickoff to launch, including journey mapping, copywriting, platform setup, and initial testing.
I've worked with SaaS, e-commerce, fintech, beauty, and subscription brands. I'm comfortable with any industry that has a customer lifecycle and cares about retention.
Absolutely. I've collaborated closely with product, data, and engineering teams at companies like Klarna. I can define technical requirements, coordinate on event tracking, and ensure lifecycle marketing aligns with your product roadmap.
Yes. I write all campaign copy - from subject lines to body content to CTAs. I focus on conversion-driven messaging that stays on-brand and feels personal, not pushy.
Every brand is different, but typical improvements include higher email engagement (20-40% lift in click rates), better activation (users reaching key milestones faster), and improved retention (reduced churn through timely re-engagement).
Both. I've worked with global companies like Klarna and also early-stage startups. For startups, I focus on building lean, scalable systems that grow with you - not over-engineered solutions you can't maintain.
I'm based in Barcelona (GMT+1) with great overlap for Europe and US East Coast. I work async and am flexible with meeting times to accommodate your team's schedule.
Yes - continuous testing is core to how I work. I test everything: subject lines, send times, messaging variants, segmentation logic. Every campaign should get better over time, not stay static.
I handle email copywriting and structure. For visual design, I can either work with your designer/brand team, use your existing templates, or recommend design resources if needed. Most projects work best when I focus on strategy, copy, and flow logic while collaborating with your creative team on visuals.
Contact for pricing