Summary

FAQs

• What platforms do you work with?

  I'm experienced with Braze (triple certified), Klaviyo, HubSpot, Salesforce, and Mailchimp. If you're using a different platform, I can adapt quickly - lifecycle marketing principles are universal across tools.

• Do you only do strategy, or can you build the campaigns too?

  Both. I own the full process from strategy and journey mapping through hands-on execution - building flows, writing copy, setting up triggers, and optimizing performance. You get thinking AND doing.

• How long does a typical project take?

  Most email flow implementations take 2-3 weeks from strategy kickoff to launch, including journey mapping, copywriting, platform setup, and initial testing.

• What industries do you work with?

  I've worked with SaaS, e-commerce, fintech, beauty, and subscription brands. I'm comfortable with any industry that has a customer lifecycle and cares about retention.

• Can you work with our product/engineering team?

  Absolutely. I've collaborated closely with product, data, and engineering teams at companies like Klarna. I can define technical requirements, coordinate on event tracking, and ensure lifecycle marketing aligns with your product roadmap.

• Do you write the email copy yourself?

  Yes. I write all campaign copy - from subject lines to body content to CTAs. I focus on conversion-driven messaging that stays on-brand and feels personal, not pushy.

• What results can I expect?

  Every brand is different, but typical improvements include higher email engagement (20-40% lift in click rates), better activation (users reaching key milestones faster), and improved retention (reduced churn through timely re-engagement).

• Do you work with startups or only established brands?

  Both. I've worked with global companies like Klarna and also early-stage startups. For startups, I focus on building lean, scalable systems that grow with you - not over-engineered solutions you can't maintain.

• What timezone are you in?

  I'm based in Barcelona (GMT+1) with great overlap for Europe and US East Coast. I work async and am flexible with meeting times to accommodate your team's schedule.

• Can you help with A/B testing and optimization?

  Yes - continuous testing is core to how I work. I test everything: subject lines, send times, messaging variants, segmentation logic. Every campaign should get better over time, not stay static.

• Do I need to provide creative assets or do you handle design?

  I handle email copywriting and structure. For visual design, I can either work with your designer/brand team, use your existing templates, or recommend design resources if needed. Most projects work best when I focus on strategy, copy, and flow logic while collaborating with your creative team on visuals.