Email Flow Strategy & SetupAna Teodora
I design and implement complete email automation systems for e-commerce and subscription brands. With 6 years at VML and Merkle (Klarna, Estée Lauder, News UK), I deliver end-to-end email flow programs - from strategy and customer journey mapping to copywriting, platform setup in Klaviyo or Braze, and performance optimization. Triple Braze-certified. I build flows that convert, not just send emails.
What's included
Flow Strategy & Customer Journey Mapping
Complete email flow strategy document with customer journey maps for welcome, abandoned cart, post-purchase, and win-back sequences. Includes segmentation logic, trigger definitions, and timing recommendations tailored to your customer behavior.
Conversion-Optimized Email Copywriting
Professionally written email copy for all automated flows, including subject lines, pre-headers, body content, and CTAs. Copy is conversion-focused, brand-aligned, and designed to move customers through your funnel while maintaining authentic voice.
Platform Setup & Configuration (Klaviyo/Braze)
Complete implementation and testing of all flows in your email platform. Includes building canvases/workflows, configuring triggers and filters, setting up personalization logic, and ensuring proper data integration. You receive fully functional, tested automation ready to launch.
30-Day Performance Review & Optimization
Post-launch performance analysis covering open rates, click rates, conversion metrics, and flow completion. Includes prioritized optimization recommendations based on data to improve results over time. Delivered as a written report with clear next steps.
FAQs
Contact for pricing
Tags
Braze
HubSpot
Klaviyo
Salesforce
Shopify
Consultant
Email Marketer
Marketing Strategist
Service provided by
Ana Teodora London, UK
Email Flow Strategy & SetupAna Teodora
Contact for pricing
Tags
Braze
HubSpot
Klaviyo
Salesforce
Shopify
Consultant
Email Marketer
Marketing Strategist
I design and implement complete email automation systems for e-commerce and subscription brands. With 6 years at VML and Merkle (Klarna, Estée Lauder, News UK), I deliver end-to-end email flow programs - from strategy and customer journey mapping to copywriting, platform setup in Klaviyo or Braze, and performance optimization. Triple Braze-certified. I build flows that convert, not just send emails.
What's included
Flow Strategy & Customer Journey Mapping
Complete email flow strategy document with customer journey maps for welcome, abandoned cart, post-purchase, and win-back sequences. Includes segmentation logic, trigger definitions, and timing recommendations tailored to your customer behavior.
Conversion-Optimized Email Copywriting
Professionally written email copy for all automated flows, including subject lines, pre-headers, body content, and CTAs. Copy is conversion-focused, brand-aligned, and designed to move customers through your funnel while maintaining authentic voice.
Platform Setup & Configuration (Klaviyo/Braze)
Complete implementation and testing of all flows in your email platform. Includes building canvases/workflows, configuring triggers and filters, setting up personalization logic, and ensuring proper data integration. You receive fully functional, tested automation ready to launch.
30-Day Performance Review & Optimization
Post-launch performance analysis covering open rates, click rates, conversion metrics, and flow completion. Includes prioritized optimization recommendations based on data to improve results over time. Delivered as a written report with clear next steps.
FAQs
Contact for pricing