Fractional CRM Leadership (Monthly Retainer)Ana Teodora
I provide ongoing CRM leadership for growing brands that need senior lifecycle expertise without a full-time hire. With 6 years leading CRM at VML and Merkle (Klarna, Estée Lauder, Coca Cola, News UK), I bring strategic direction and hands-on execution. 15-20 hours per week, minimum 3-month engagement. You get campaign planning, flow optimization, performance analysis, team collaboration, and strategic support - everything a CRM leader does, on a flexible basis.
FAQs
We agree on a monthly scope (typically 15-20 hours/week) and I become an extension of your team. I attend key meetings, plan and optimize campaigns, collaborate with stakeholders, and provide ongoing strategic support. Billed monthly, minimum 3-month commitment.
Campaign strategy and planning, flow optimization, performance reporting, stakeholder collaboration, technical troubleshooting, A/B testing, deliverability management, and strategic guidance. The focus adapts to your priorities each month.
Both. I'm hands-on - I build flows, write copy, configure campaigns, run tests, and optimize performance. This isn't just advisory; it's actual CRM management and execution.
Yes, within reason. We can adjust scope month-to-month based on your needs (launch months might be 20+ hours, slower months might be 15). I'm flexible as long as there's clear communication.
I'm responsive on Slack/email for urgent questions and can flex hours when needed (e.g., launch support). The retainer includes reasonable ad-hoc availability - I don't disappear between scheduled work sessions.
I work with your team - designers, copywriters, product managers, data analysts. I'm not replacing anyone; I'm adding senior CRM expertise and leadership that most teams don't have in-house.
Braze, Klaviyo, HubSpot, Mailchimp, Salesforce Marketing Cloud, plus analytics tools like Google Analytics, Mixpanel, Looker. I adapt to your stack.
If you need CRM leadership but don't have enough work (or budget) for a full-time senior hire, fractional is perfect. Most brands in the $5M-50M revenue range benefit from this model - you get expertise without the overhead.
I'm based in Barcelona (GMT+1) with excellent overlap for Europe and US East Coast. I work async and am flexible with meeting times. I've successfully managed US-based teams throughout my career.
Possibly. Many fractional engagements evolve as the company scales. We can discuss transitioning to full-time employment if it makes sense for both of us down the road.
Fractional CRM Leadership (Monthly Retainer)Ana Teodora
Contact for pricing
I provide ongoing CRM leadership for growing brands that need senior lifecycle expertise without a full-time hire. With 6 years leading CRM at VML and Merkle (Klarna, Estée Lauder, Coca Cola, News UK), I bring strategic direction and hands-on execution. 15-20 hours per week, minimum 3-month engagement. You get campaign planning, flow optimization, performance analysis, team collaboration, and strategic support - everything a CRM leader does, on a flexible basis.
FAQs
We agree on a monthly scope (typically 15-20 hours/week) and I become an extension of your team. I attend key meetings, plan and optimize campaigns, collaborate with stakeholders, and provide ongoing strategic support. Billed monthly, minimum 3-month commitment.
Campaign strategy and planning, flow optimization, performance reporting, stakeholder collaboration, technical troubleshooting, A/B testing, deliverability management, and strategic guidance. The focus adapts to your priorities each month.
Both. I'm hands-on - I build flows, write copy, configure campaigns, run tests, and optimize performance. This isn't just advisory; it's actual CRM management and execution.
Yes, within reason. We can adjust scope month-to-month based on your needs (launch months might be 20+ hours, slower months might be 15). I'm flexible as long as there's clear communication.
I'm responsive on Slack/email for urgent questions and can flex hours when needed (e.g., launch support). The retainer includes reasonable ad-hoc availability - I don't disappear between scheduled work sessions.
I work with your team - designers, copywriters, product managers, data analysts. I'm not replacing anyone; I'm adding senior CRM expertise and leadership that most teams don't have in-house.
Braze, Klaviyo, HubSpot, Mailchimp, Salesforce Marketing Cloud, plus analytics tools like Google Analytics, Mixpanel, Looker. I adapt to your stack.
If you need CRM leadership but don't have enough work (or budget) for a full-time senior hire, fractional is perfect. Most brands in the $5M-50M revenue range benefit from this model - you get expertise without the overhead.
I'm based in Barcelona (GMT+1) with excellent overlap for Europe and US East Coast. I work async and am flexible with meeting times. I've successfully managed US-based teams throughout my career.
Possibly. Many fractional engagements evolve as the company scales. We can discuss transitioning to full-time employment if it makes sense for both of us down the road.
Contact for pricing