Fractional CRM Leadership (Monthly Retainer)Ana Teodora
I provide ongoing CRM leadership for growing brands that need senior lifecycle expertise without a full-time hire. With 6 years leading CRM at VML and Merkle (Klarna, Estée Lauder, Coca Cola, News UK), I bring strategic direction and hands-on execution. 15-20 hours per week, minimum 3-month engagement. You get campaign planning, flow optimization, performance analysis, team collaboration, and strategic support - everything a CRM leader does, on a flexible basis.
What's included
Monthly Campaign Strategy & Planning
Strategic campaign planning for the month ahead including promotional campaigns, lifecycle flow updates, seasonal initiatives, and testing roadmap. Delivered as a working calendar with clear priorities, timelines, and success metrics.
Flow Optimization & Performance Analysis
Ongoing review and optimization of automated flows based on performance data. Includes A/B testing recommendations, segmentation refinements, messaging improvements, and technical adjustments to increase conversion and engagement.
Monthly Performance Reporting
Comprehensive monthly performance report covering email/SMS metrics, flow performance, campaign results, list health, and deliverability. Includes trend analysis, insights, and recommended actions based on data.
Cross-Functional Team Collaboration
Regular collaboration with your Product, Growth, Design, and Data teams to align lifecycle marketing with business priorities. Includes stakeholder meetings, strategic input on launches and initiatives, and coordination on technical requirements.
Ad-Hoc Strategic Support
Ongoing strategic guidance on lifecycle questions as they arise - from technical troubleshooting to campaign ideation to platform recommendations. Think of this as having a senior CRM strategist on-call for your team's needs.
FAQs
We agree on a monthly scope (typically 15-20 hours/week) and I become an extension of your team. I attend key meetings, plan and optimize campaigns, collaborate with stakeholders, and provide ongoing strategic support. Billed monthly, minimum 3-month commitment.
Campaign strategy and planning, flow optimization, performance reporting, stakeholder collaboration, technical troubleshooting, A/B testing, deliverability management, and strategic guidance. The focus adapts to your priorities each month.
Both. I'm hands-on - I build flows, write copy, configure campaigns, run tests, and optimize performance. This isn't just advisory; it's actual CRM management and execution.
Yes, within reason. We can adjust scope month-to-month based on your needs (launch months might be 20+ hours, slower months might be 15). I'm flexible as long as there's clear communication.
I'm responsive on Slack/email for urgent questions and can flex hours when needed (e.g., launch support). The retainer includes reasonable ad-hoc availability - I don't disappear between scheduled work sessions.
I work with your team - designers, copywriters, product managers, data analysts. I'm not replacing anyone; I'm adding senior CRM expertise and leadership that most teams don't have in-house.
Braze, Klaviyo, HubSpot, Mailchimp, Salesforce Marketing Cloud, plus analytics tools like Google Analytics, Mixpanel, Looker. I adapt to your stack.
If you need CRM leadership but don't have enough work (or budget) for a full-time senior hire, fractional is perfect. Most brands in the $5M-50M revenue range benefit from this model - you get expertise without the overhead.
I'm based in Barcelona (GMT+1) with excellent overlap for Europe and US East Coast. I work async and am flexible with meeting times. I've successfully managed US-based teams throughout my career.
Possibly. Many fractional engagements evolve as the company scales. We can discuss transitioning to full-time employment if it makes sense for both of us down the road.
Fractional CRM Leadership (Monthly Retainer)Ana Teodora
Contact for pricing
I provide ongoing CRM leadership for growing brands that need senior lifecycle expertise without a full-time hire. With 6 years leading CRM at VML and Merkle (Klarna, Estée Lauder, Coca Cola, News UK), I bring strategic direction and hands-on execution. 15-20 hours per week, minimum 3-month engagement. You get campaign planning, flow optimization, performance analysis, team collaboration, and strategic support - everything a CRM leader does, on a flexible basis.
What's included
Monthly Campaign Strategy & Planning
Strategic campaign planning for the month ahead including promotional campaigns, lifecycle flow updates, seasonal initiatives, and testing roadmap. Delivered as a working calendar with clear priorities, timelines, and success metrics.
Flow Optimization & Performance Analysis
Ongoing review and optimization of automated flows based on performance data. Includes A/B testing recommendations, segmentation refinements, messaging improvements, and technical adjustments to increase conversion and engagement.
Monthly Performance Reporting
Comprehensive monthly performance report covering email/SMS metrics, flow performance, campaign results, list health, and deliverability. Includes trend analysis, insights, and recommended actions based on data.
Cross-Functional Team Collaboration
Regular collaboration with your Product, Growth, Design, and Data teams to align lifecycle marketing with business priorities. Includes stakeholder meetings, strategic input on launches and initiatives, and coordination on technical requirements.
Ad-Hoc Strategic Support
Ongoing strategic guidance on lifecycle questions as they arise - from technical troubleshooting to campaign ideation to platform recommendations. Think of this as having a senior CRM strategist on-call for your team's needs.
FAQs
We agree on a monthly scope (typically 15-20 hours/week) and I become an extension of your team. I attend key meetings, plan and optimize campaigns, collaborate with stakeholders, and provide ongoing strategic support. Billed monthly, minimum 3-month commitment.
Campaign strategy and planning, flow optimization, performance reporting, stakeholder collaboration, technical troubleshooting, A/B testing, deliverability management, and strategic guidance. The focus adapts to your priorities each month.
Both. I'm hands-on - I build flows, write copy, configure campaigns, run tests, and optimize performance. This isn't just advisory; it's actual CRM management and execution.
Yes, within reason. We can adjust scope month-to-month based on your needs (launch months might be 20+ hours, slower months might be 15). I'm flexible as long as there's clear communication.
I'm responsive on Slack/email for urgent questions and can flex hours when needed (e.g., launch support). The retainer includes reasonable ad-hoc availability - I don't disappear between scheduled work sessions.
I work with your team - designers, copywriters, product managers, data analysts. I'm not replacing anyone; I'm adding senior CRM expertise and leadership that most teams don't have in-house.
Braze, Klaviyo, HubSpot, Mailchimp, Salesforce Marketing Cloud, plus analytics tools like Google Analytics, Mixpanel, Looker. I adapt to your stack.
If you need CRM leadership but don't have enough work (or budget) for a full-time senior hire, fractional is perfect. Most brands in the $5M-50M revenue range benefit from this model - you get expertise without the overhead.
I'm based in Barcelona (GMT+1) with excellent overlap for Europe and US East Coast. I work async and am flexible with meeting times. I've successfully managed US-based teams throughout my career.
Possibly. Many fractional engagements evolve as the company scales. We can discuss transitioning to full-time employment if it makes sense for both of us down the road.
Contact for pricing