Summary

FAQs

• How does the retainer work?

  We agree on a monthly scope (typically 15-20 hours/week) and I become an extension of your team. I attend key meetings, plan and optimize campaigns, collaborate with stakeholders, and provide ongoing strategic support. Billed monthly, minimum 3-month commitment.

• What's included in 15-20 hours per week?

  Campaign strategy and planning, flow optimization, performance reporting, stakeholder collaboration, technical troubleshooting, A/B testing, deliverability management, and strategic guidance. The focus adapts to your priorities each month.

• Do you execute campaigns or just advise?

  Both. I'm hands-on - I build flows, write copy, configure campaigns, run tests, and optimize performance. This isn't just advisory; it's actual CRM management and execution.

• Can we scale hours up or down?

  Yes, within reason. We can adjust scope month-to-month based on your needs (launch months might be 20+ hours, slower months might be 15). I'm flexible as long as there's clear communication.

• What if we need help outside your scheduled hours?

  I'm responsive on Slack/email for urgent questions and can flex hours when needed (e.g., launch support). The retainer includes reasonable ad-hoc availability - I don't disappear between scheduled work sessions.

• Will you work with our existing team or replace someone?

  I work with your team - designers, copywriters, product managers, data analysts. I'm not replacing anyone; I'm adding senior CRM expertise and leadership that most teams don't have in-house.

• What tools and platforms do you work with?

  Braze, Klaviyo, HubSpot, Mailchimp, Salesforce Marketing Cloud, plus analytics tools like Google Analytics, Mixpanel, Looker. I adapt to your stack.

• How do we know if we need fractional vs. full-time?

  If you need CRM leadership but don't have enough work (or budget) for a full-time senior hire, fractional is perfect. Most brands in the $5M-50M revenue range benefit from this model - you get expertise without the overhead.

• What's your timezone and availability?

  I'm based in Barcelona (GMT+1) with excellent overlap for Europe and US East Coast. I work async and am flexible with meeting times. I've successfully managed US-based teams throughout my career.

• Can this turn into full-time if we grow?

  Possibly. Many fractional engagements evolve as the company scales. We can discuss transitioning to full-time employment if it makes sense for both of us down the road.