Fractional CRM Leadership (Monthly Retainer)Ana Teodora
I provide ongoing CRM leadership for growing brands that need senior lifecycle expertise without a full-time hire. With 6 years leading CRM at VML and Merkle (Klarna, Estée Lauder, Coca Cola, News UK), I bring strategic direction and hands-on execution. 15-20 hours per week, minimum 3-month engagement. You get campaign planning, flow optimization, performance analysis, team collaboration, and strategic support - everything a CRM leader does, on a flexible basis.
What's included
Monthly Campaign Strategy & Planning
Strategic campaign planning for the month ahead including promotional campaigns, lifecycle flow updates, seasonal initiatives, and testing roadmap. Delivered as a working calendar with clear priorities, timelines, and success metrics.
Flow Optimization & Performance Analysis
Ongoing review and optimization of automated flows based on performance data. Includes A/B testing recommendations, segmentation refinements, messaging improvements, and technical adjustments to increase conversion and engagement.
Monthly Performance Reporting
Comprehensive monthly performance report covering email/SMS metrics, flow performance, campaign results, list health, and deliverability. Includes trend analysis, insights, and recommended actions based on data.
Cross-Functional Team Collaboration
Regular collaboration with your Product, Growth, Design, and Data teams to align lifecycle marketing with business priorities. Includes stakeholder meetings, strategic input on launches and initiatives, and coordination on technical requirements.
Ad-Hoc Strategic Support
Ongoing strategic guidance on lifecycle questions as they arise - from technical troubleshooting to campaign ideation to platform recommendations. Think of this as having a senior CRM strategist on-call for your team's needs.
FAQs
Fractional CRM Leadership (Monthly Retainer)Ana Teodora
Contact for pricing
I provide ongoing CRM leadership for growing brands that need senior lifecycle expertise without a full-time hire. With 6 years leading CRM at VML and Merkle (Klarna, Estée Lauder, Coca Cola, News UK), I bring strategic direction and hands-on execution. 15-20 hours per week, minimum 3-month engagement. You get campaign planning, flow optimization, performance analysis, team collaboration, and strategic support - everything a CRM leader does, on a flexible basis.
What's included
Monthly Campaign Strategy & Planning
Strategic campaign planning for the month ahead including promotional campaigns, lifecycle flow updates, seasonal initiatives, and testing roadmap. Delivered as a working calendar with clear priorities, timelines, and success metrics.
Flow Optimization & Performance Analysis
Ongoing review and optimization of automated flows based on performance data. Includes A/B testing recommendations, segmentation refinements, messaging improvements, and technical adjustments to increase conversion and engagement.
Monthly Performance Reporting
Comprehensive monthly performance report covering email/SMS metrics, flow performance, campaign results, list health, and deliverability. Includes trend analysis, insights, and recommended actions based on data.
Cross-Functional Team Collaboration
Regular collaboration with your Product, Growth, Design, and Data teams to align lifecycle marketing with business priorities. Includes stakeholder meetings, strategic input on launches and initiatives, and coordination on technical requirements.
Ad-Hoc Strategic Support
Ongoing strategic guidance on lifecycle questions as they arise - from technical troubleshooting to campaign ideation to platform recommendations. Think of this as having a senior CRM strategist on-call for your team's needs.
FAQs
Contact for pricing