End-to-End Lifecycle Program Design
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About this service
Summary
FAQs
What makes this different from email flow setup?
This is comprehensive lifecycle program design, not just email flows. It includes full customer journey strategy, multi-channel orchestration (email + SMS + push + in-app), onboarding architecture, retention mechanics, and churn prevention systems. Think full-scale lifecycle infrastructure, not individual campaigns.
How long does a lifecycle program project take?
Most projects take 4-6 weeks from strategy kickoff to implementation complete. Timeline depends on complexity - a SaaS onboarding program might be 4 weeks, while a multi-tier subscription system could take 6-8 weeks.
Do you build it in our platform or just design it?
Both. I design the complete strategy and flow architecture, then provide implementation support to build it in your platform (Braze, Klaviyo, HubSpot, etc.). You get both the strategic blueprint AND hands-on execution.
What platforms do you work with for lifecycle programs?
I specialize in Braze (triple certified) and Klaviyo for comprehensive lifecycle marketing. I also work with HubSpot, Salesforce, and other platforms. For complex multi-channel programs, Braze is typically the strongest choice.
Do we need our data and events set up already?
Not necessarily. Part of the project includes defining what data and events you need to track. I'll work with your product/data team to spec the requirements, validate what exists, and identify what needs to be built.
Can you train our team to maintain this after launch?
Yes. I provide documentation, process guides, and can include team training as part of the engagement. The goal is to leave you with a system your team can own and evolve.
What kind of businesses is this best for?
Subscription products, SaaS platforms, membership programs, fintech apps, and high-consideration e-commerce brands where customer lifetime value matters more than one-time conversion. If retention is core to your business model, this is for you.
What results should we expect?
Typical outcomes include faster time-to-activation (30-50% improvement), higher engagement rates, reduced early churn (15-30% reduction in first 90 days), and increased customer LTV through better retention and reactivation.
What's included
Lifecycle Strategy & Journey Architecture
Complete lifecycle marketing strategy defining customer stages, success metrics, and journey architecture. Includes onboarding, activation, engagement, retention, and win-back programs mapped to your business model and customer behaviour patterns.
Multi-Channel Flow Design & Documentation
Detailed design specifications for all lifecycle flows across email, SMS, push, and in-app channels. Includes flow logic, messaging strategy, personalization rules, timing recommendations, and creative direction. Delivered as comprehensive documentation for implementation.
Onboarding & Activation Programs
Purpose-built onboarding journeys that move new users from signup to activation efficiently. Includes welcome series, feature education, habit formation messaging, and early engagement campaigns designed to reduce time-to-value and prevent early churn.
Retention & Churn Prevention Flows
Engagement and retention programs including usage-based triggers, milestone celebrations, re-engagement sequences, churn prediction workflows, and win-back campaigns. Designed to extend customer lifetime value and reduce involuntary churn.
Implementation Support & QA
Hands-on support during platform build including technical specifications, QA testing, data validation, and launch coordination. Ensures your lifecycle program is implemented correctly and performs as designed from day one.
Example projects
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