End-to-End Lifecycle Program DesignAna Teodora
I design complete lifecycle marketing systems for subscription, SaaS, and high-consideration products. With experience building lifecycle programs at Klarna (fintech subscription), Estée Lauder (luxury e-commerce), and News UK (media subscription), I deliver end-to-end strategy and implementation across email, SMS, push, and in-app channels. Triple Braze-certified specialist who builds retention engines that reduce churn and maximize LTV.
What's included
Lifecycle Strategy & Journey Architecture
Complete lifecycle marketing strategy defining customer stages, success metrics, and journey architecture. Includes onboarding, activation, engagement, retention, and win-back programs mapped to your business model and customer behaviour patterns.
Multi-Channel Flow Design & Documentation
Detailed design specifications for all lifecycle flows across email, SMS, push, and in-app channels. Includes flow logic, messaging strategy, personalization rules, timing recommendations, and creative direction. Delivered as comprehensive documentation for implementation.
Onboarding & Activation Programs
Purpose-built onboarding journeys that move new users from signup to activation efficiently. Includes welcome series, feature education, habit formation messaging, and early engagement campaigns designed to reduce time-to-value and prevent early churn.
Retention & Churn Prevention Flows
Engagement and retention programs including usage-based triggers, milestone celebrations, re-engagement sequences, churn prediction workflows, and win-back campaigns. Designed to extend customer lifetime value and reduce involuntary churn.
Implementation Support & QA
Hands-on support during platform build including technical specifications, QA testing, data validation, and launch coordination. Ensures your lifecycle program is implemented correctly and performs as designed from day one.
FAQs
End-to-End Lifecycle Program DesignAna Teodora
Contact for pricing
I design complete lifecycle marketing systems for subscription, SaaS, and high-consideration products. With experience building lifecycle programs at Klarna (fintech subscription), Estée Lauder (luxury e-commerce), and News UK (media subscription), I deliver end-to-end strategy and implementation across email, SMS, push, and in-app channels. Triple Braze-certified specialist who builds retention engines that reduce churn and maximize LTV.
What's included
Lifecycle Strategy & Journey Architecture
Complete lifecycle marketing strategy defining customer stages, success metrics, and journey architecture. Includes onboarding, activation, engagement, retention, and win-back programs mapped to your business model and customer behaviour patterns.
Multi-Channel Flow Design & Documentation
Detailed design specifications for all lifecycle flows across email, SMS, push, and in-app channels. Includes flow logic, messaging strategy, personalization rules, timing recommendations, and creative direction. Delivered as comprehensive documentation for implementation.
Onboarding & Activation Programs
Purpose-built onboarding journeys that move new users from signup to activation efficiently. Includes welcome series, feature education, habit formation messaging, and early engagement campaigns designed to reduce time-to-value and prevent early churn.
Retention & Churn Prevention Flows
Engagement and retention programs including usage-based triggers, milestone celebrations, re-engagement sequences, churn prediction workflows, and win-back campaigns. Designed to extend customer lifetime value and reduce involuntary churn.
Implementation Support & QA
Hands-on support during platform build including technical specifications, QA testing, data validation, and launch coordination. Ensures your lifecycle program is implemented correctly and performs as designed from day one.
FAQs
Contact for pricing