End-to-End Lifecycle Program DesignAna Teodora
I design complete lifecycle marketing systems for subscription, SaaS, and high-consideration products. With experience building lifecycle programs at Klarna (fintech subscription), Estée Lauder (luxury e-commerce), and News UK (media subscription), I deliver end-to-end strategy and implementation across email, SMS, push, and in-app channels. Triple Braze-certified specialist who builds retention engines that reduce churn and maximize LTV.
FAQs
This is comprehensive lifecycle program design, not just email flows. It includes full customer journey strategy, multi-channel orchestration (email + SMS + push + in-app), onboarding architecture, retention mechanics, and churn prevention systems. Think full-scale lifecycle infrastructure, not individual campaigns.
Most projects take 4-6 weeks from strategy kickoff to implementation complete. Timeline depends on complexity - a SaaS onboarding program might be 4 weeks, while a multi-tier subscription system could take 6-8 weeks.
Both. I design the complete strategy and flow architecture, then provide implementation support to build it in your platform (Braze, Klaviyo, HubSpot, etc.). You get both the strategic blueprint AND hands-on execution.
I specialize in Braze (triple certified) and Klaviyo for comprehensive lifecycle marketing. I also work with HubSpot, Salesforce, and other platforms. For complex multi-channel programs, Braze is typically the strongest choice.
Not necessarily. Part of the project includes defining what data and events you need to track. I'll work with your product/data team to spec the requirements, validate what exists, and identify what needs to be built.
Yes. I provide documentation, process guides, and can include team training as part of the engagement. The goal is to leave you with a system your team can own and evolve.
Subscription products, SaaS platforms, membership programs, fintech apps, and high-consideration e-commerce brands where customer lifetime value matters more than one-time conversion. If retention is core to your business model, this is for you.
Typical outcomes include faster time-to-activation (30-50% improvement), higher engagement rates, reduced early churn (15-30% reduction in first 90 days), and increased customer LTV through better retention and reactivation.
End-to-End Lifecycle Program DesignAna Teodora
Contact for pricing
I design complete lifecycle marketing systems for subscription, SaaS, and high-consideration products. With experience building lifecycle programs at Klarna (fintech subscription), Estée Lauder (luxury e-commerce), and News UK (media subscription), I deliver end-to-end strategy and implementation across email, SMS, push, and in-app channels. Triple Braze-certified specialist who builds retention engines that reduce churn and maximize LTV.
FAQs
This is comprehensive lifecycle program design, not just email flows. It includes full customer journey strategy, multi-channel orchestration (email + SMS + push + in-app), onboarding architecture, retention mechanics, and churn prevention systems. Think full-scale lifecycle infrastructure, not individual campaigns.
Most projects take 4-6 weeks from strategy kickoff to implementation complete. Timeline depends on complexity - a SaaS onboarding program might be 4 weeks, while a multi-tier subscription system could take 6-8 weeks.
Both. I design the complete strategy and flow architecture, then provide implementation support to build it in your platform (Braze, Klaviyo, HubSpot, etc.). You get both the strategic blueprint AND hands-on execution.
I specialize in Braze (triple certified) and Klaviyo for comprehensive lifecycle marketing. I also work with HubSpot, Salesforce, and other platforms. For complex multi-channel programs, Braze is typically the strongest choice.
Not necessarily. Part of the project includes defining what data and events you need to track. I'll work with your product/data team to spec the requirements, validate what exists, and identify what needs to be built.
Yes. I provide documentation, process guides, and can include team training as part of the engagement. The goal is to leave you with a system your team can own and evolve.
Subscription products, SaaS platforms, membership programs, fintech apps, and high-consideration e-commerce brands where customer lifetime value matters more than one-time conversion. If retention is core to your business model, this is for you.
Typical outcomes include faster time-to-activation (30-50% improvement), higher engagement rates, reduced early churn (15-30% reduction in first 90 days), and increased customer LTV through better retention and reactivation.
Contact for pricing