Logo Design: Considered, Crafted, Built to LastAlex Robertson
Your logo is often the first thing a potential client or customer sees. It should do more than identify you. It should signal credibility, communicate character, and hold up across every surface it touches.
This package is built for founders, independents, and small businesses who want a mark that feels genuinely considered rather than quickly assembled. One strong concept, executed with intention and delivered with everything you need to start using it straight away.
What's included:
Discovery Session
This is arguably the most important part of the process. Before any design work begins, we'll have a 30 to 60 minute conversation where we talk about everything from your business, your audience, and your positioning, to your ambitions, your competitors, and the visual direction that feels right for where you want to go.
The goal is clarity. Good design starts with a thorough brief, and this session is where we build it. I won't put pencil to paper until we're aligned on direction, but don't worry, I'll help you get there.
Logo Design: 1 Concept Direction
A single, well-resolved logo built around everything uncovered in the discovery session. Once we're aligned on direction, design begins with full focus on one considered solution.
Curated Typography
A primary and secondary typeface selection chosen to complement your mark and carry your brand identity consistently across all applications. Includes usage guidance so you know exactly when and how to use each.
Colour Palette
A focused palette of 4 to 6 colours (primary, accent, and neutral tones) chosen to reflect your brand's personality and work reliably across both digital and print. Delivered with HEX, RGB, and CMYK values.
Mini Brand Guide Document
A clean, practical reference document covering your logo, colour palette, and typography in one place. Built for you and anyone else who ever needs to apply your brand consistently.
2 Mockups
Your logo presented in context: product packaging, signage, digital interfaces, or wherever feels most relevant to your business. Helps you see the mark in the real world before you start using it.
2 Rounds of Revisions
Two structured rounds of feedback and refinement to ensure the final result is aligned with your vision and resolved to a professional standard.
Final File Suite
A complete set of logo files ready for immediate use: AI, SVG, PNG (transparent), and JPG, across both full-colour and single-colour variations.
FAQs
We start with a discovery session to cover your business, audience, positioning, competitors, and visual direction. This can work one of two ways: I send you a questionnaire beforehand so you can get a head start and we run through it together on a shorter call, or we jump straight into a 30 to 60 minute conversation and hash it out together. Either way, design only begins once we're fully aligned. You'll then receive your concept presented with mockups and a brief rationale explaining the thinking behind it, followed by two rounds of revisions to get it fully resolved.
Because I'm here to provide a solution, not more decisions. Multiple concepts sounds like good value, but in practice it splits focus, dilutes quality, and puts the burden of creative direction back on you. The discovery session exists to get us fully aligned before design begins, so what you receive is a resolved answer to a well-understood brief, not a shortlist to pick from.
Additional revision rounds can be added at a flat rate. That said, the structured process is designed to get things right within the included rounds, and most projects wrap cleanly within them.
Primarily, your time and honesty in the discovery session. The more open you are about your business, your audience, and what you're trying to achieve, the stronger the outcome. Any reference images or visual inspiration you have are always welcome, though not essential.
Everything is packaged and sent via a Google Drive folder once the final design is approved. You'll receive all file formats, organised and clearly labelled, alongside your mini brand guide PDF. I'll ask you to download everything for safe keeping, but don't worry, I'll remind you at the time.
Starting at$2,000
Duration2 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Brand Design
Brand Strategist
Logo Designer
Service provided by
Alex Robertson proLondon, UK
- 1
- Followers
Logo Design: Considered, Crafted, Built to LastAlex Robertson
Starting at$2,000
Duration2 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Brand Design
Brand Strategist
Logo Designer
Your logo is often the first thing a potential client or customer sees. It should do more than identify you. It should signal credibility, communicate character, and hold up across every surface it touches.
This package is built for founders, independents, and small businesses who want a mark that feels genuinely considered rather than quickly assembled. One strong concept, executed with intention and delivered with everything you need to start using it straight away.
What's included:
Discovery Session
This is arguably the most important part of the process. Before any design work begins, we'll have a 30 to 60 minute conversation where we talk about everything from your business, your audience, and your positioning, to your ambitions, your competitors, and the visual direction that feels right for where you want to go.
The goal is clarity. Good design starts with a thorough brief, and this session is where we build it. I won't put pencil to paper until we're aligned on direction, but don't worry, I'll help you get there.
Logo Design: 1 Concept Direction
A single, well-resolved logo built around everything uncovered in the discovery session. Once we're aligned on direction, design begins with full focus on one considered solution.
Curated Typography
A primary and secondary typeface selection chosen to complement your mark and carry your brand identity consistently across all applications. Includes usage guidance so you know exactly when and how to use each.
Colour Palette
A focused palette of 4 to 6 colours (primary, accent, and neutral tones) chosen to reflect your brand's personality and work reliably across both digital and print. Delivered with HEX, RGB, and CMYK values.
Mini Brand Guide Document
A clean, practical reference document covering your logo, colour palette, and typography in one place. Built for you and anyone else who ever needs to apply your brand consistently.
2 Mockups
Your logo presented in context: product packaging, signage, digital interfaces, or wherever feels most relevant to your business. Helps you see the mark in the real world before you start using it.
2 Rounds of Revisions
Two structured rounds of feedback and refinement to ensure the final result is aligned with your vision and resolved to a professional standard.
Final File Suite
A complete set of logo files ready for immediate use: AI, SVG, PNG (transparent), and JPG, across both full-colour and single-colour variations.
FAQs
We start with a discovery session to cover your business, audience, positioning, competitors, and visual direction. This can work one of two ways: I send you a questionnaire beforehand so you can get a head start and we run through it together on a shorter call, or we jump straight into a 30 to 60 minute conversation and hash it out together. Either way, design only begins once we're fully aligned. You'll then receive your concept presented with mockups and a brief rationale explaining the thinking behind it, followed by two rounds of revisions to get it fully resolved.
Because I'm here to provide a solution, not more decisions. Multiple concepts sounds like good value, but in practice it splits focus, dilutes quality, and puts the burden of creative direction back on you. The discovery session exists to get us fully aligned before design begins, so what you receive is a resolved answer to a well-understood brief, not a shortlist to pick from.
Additional revision rounds can be added at a flat rate. That said, the structured process is designed to get things right within the included rounds, and most projects wrap cleanly within them.
Primarily, your time and honesty in the discovery session. The more open you are about your business, your audience, and what you're trying to achieve, the stronger the outcome. Any reference images or visual inspiration you have are always welcome, though not essential.
Everything is packaged and sent via a Google Drive folder once the final design is approved. You'll receive all file formats, organised and clearly labelled, alongside your mini brand guide PDF. I'll ask you to download everything for safe keeping, but don't worry, I'll remind you at the time.
$2,000