Your logo is often the first thing a potential client or customer sees. It should do more than identify you. It should signal credibility, communicate character, and hold up across every surface it touches.

This package is built for founders, independents, and small businesses who want a mark that feels genuinely considered rather than quickly assembled. One strong concept, executed with intention and delivered with everything you need to start using it straight away.

Discovery Session This is arguably the most important part of the process. Before any design work begins, we'll have a 30 to 60 minute conversation where we talk about everything from your business, your audience, and your positioning, to your ambitions, your competitors, and the visual direction that feels right for where you want to go.

The goal is clarity. Good design starts with a thorough brief, and this session is where we build it. I won't put pencil to paper until we're aligned on direction, but don't worry, I'll help you get there.

Logo Design: 1 Concept Direction A single, well-resolved logo built around everything uncovered in the discovery session. Once we're aligned on direction, design begins with full focus on one considered solution.

Curated Typography A primary and secondary typeface selection chosen to complement your mark and carry your brand identity consistently across all applications. Includes usage guidance so you know exactly when and how to use each.

Colour Palette A focused palette of 4 to 6 colours (primary, accent, and neutral tones) chosen to reflect your brand's personality and work reliably across both digital and print. Delivered with HEX, RGB, and CMYK values.

Mini Brand Guide Document A clean, practical reference document covering your logo, colour palette, and typography in one place. Built for you and anyone else who ever needs to apply your brand consistently.

2 Mockups Your logo presented in context: product packaging, signage, digital interfaces, or wherever feels most relevant to your business. Helps you see the mark in the real world before you start using it.

2 Rounds of Revisions Two structured rounds of feedback and refinement to ensure the final result is aligned with your vision and resolved to a professional standard.

Final File Suite A complete set of logo files ready for immediate use: AI, SVG, PNG (transparent), and JPG, across both full-colour and single-colour variations.