A complete visual identity for founders and small to medium businesses who are serious about showing up with consistency, confidence, and character across every touchpoint.

This package takes everything in my logo design offering and builds a full identity system around it. From the mark itself to patterns, icons and illustrations, stationery, and social templates, everything is designed to work together and scale with your business.

It starts the same way: a thorough discovery session to make sure the work is rooted in genuine understanding of your business before anything is designed.

Discovery Session A 30 to 60 minute session, or a questionnaire followed by a shorter call, covering your business, audience, positioning, competitors, and visual direction. Design begins once we're fully aligned.

Logo Design: 1 Concept Direction A single, well-resolved logo built around everything uncovered in discovery. One master-crafted and considered solution, not a shortlist to pick from.

Extended Colour Palette A comprehensive palette covering primary, secondary, accent, and neutral tones, with HEX, RGB, and CMYK values for consistent application across all digital and print uses.

Curated Typography Primary and secondary typeface selections with clear usage guidelines, chosen to carry the brand confidently across every application.

Brand Assets, Patterns and Textures Custom graphic elements, patterns, or textures that extend the visual language beyond the logo and give the identity depth and flexibility across different surfaces.

Animated Logo A refined motion version of your logo for use across digital platforms, social media, and video content.

Stationery Suite Business card and letterhead designed to the same standard as the rest of the identity, ready for both print and digital use.

Social Media Assets A set of branded templates and assets sized and formatted for consistent use across your key platforms.

Layout and Imagery Direction Guidance on how your brand should be composed visually, covering layout principles, image style, photography or illustration direction, and the overall visual language that should inform how the brand looks beyond the core assets. Gives you and any future collaborator a clear creative framework to work within.

Full Brand Guidelines A thorough reference document covering every element of the identity: logo usage, colour, typography, patterns, layout, and imagery direction. Built so that you, your team, or any future collaborator can apply the brand consistently from day one.

3 to 4 Mockups Your identity presented across a range of realistic contexts relevant to your business, showing how everything works together in the real world.

3 Rounds of Revisions Three structured rounds of feedback and refinement across the identity to ensure every element is resolved and cohesive.

Final File Suite A complete, organised package of all files across every format needed for digital and print use.