Your logo is often the first thing a potential client or customer sees. It should do more than identify you. It should signal credibility, communicate character, and hold up across every surface it touches.

This package is built for founders, independents, and small businesses ready to invest in something considered. It covers your logo, colour palette, and visual direction from the ground up, making it a mini visual identity in scope. It starts with discovery, which is where most of the real work happens, and ends with a cohesive foundation you can actually build on. Not a quick fix, and not just a logo.

Discovery Session This is the most important part of the process. Before any design work begins, we spend 30 to 60 minutes in conversation, and I do a lot of listening. I ask the questions that surface what's really going on with your business, your audience, your positioning, and where you want to go. The goal is a brief we're both confident in. I won't put pencil to paper until we're aligned on direction, but don't worry, I'll help you get there.

Logo Design Up to three concept directions, each fully resolved and grounded in the brief. My job is to find the right answer, not give you more decisions. Where more than one strong solution exists, you'll see it.

Curated Typography A primary and secondary typeface selection chosen to complement your mark and carry your brand identity consistently across all applications. Includes usage guidance so you know exactly when and how to use each.

Colour Palette A focused palette of 4 to 6 colours (primary, accent, and neutral tones) chosen to reflect your brand's personality and work reliably across both digital and print. Delivered with HEX, RGB, CMYK, and Pantone values where needed.

Mini Brand Guide A clean, practical reference document covering your logo, colour palette, and typography in one place. Built for you and anyone else who ever needs to apply your brand consistently.

Mockups Your logo presented in context, whether that's product packaging, signage, digital interfaces, or wherever feels most relevant to your business. Helps you see the mark in the real world before you start using it.

2 Rounds of Revisions Two structured rounds of feedback and refinement to ensure the final result is aligned with your vision and resolved to a professional standard.

Final File Suite SVG, PNG (transparent), and JPG across both full-colour and single-colour variations. Source files available on request.