Strategic Content Marketing
Starting at
$
449
/moAbout this service
Summary
By leveraging keyword optimized blogposts and a mix of content types and channels, I help you build a robust content marketing strategy that not only attracts your ideal customers but also nurtures them through the buyer's journey. Whether you're looking to boost brand awareness, establish thought leadership, or drive more conversions, I provide the high-quality, strategic content you need to achieve your goals.
Process
Initial Strategy Session:
I'll meet with you to understand your business, goals, and target audience
We'll identify key topics and themes for your blog
2. Content Calendar Creation
I'll develop a 1-month content calendar with weekly blog topics
You'll review and approve the calendar
3. Weekly Research and Writing
I'll research the approved topic for the week
I'll write a SEO-optimized draft blog post (typically 1000-1500 words)
4. Client Review
I'll send you the draft for review
You'll have the opportunity to request one round of revisions
5. Finalization and Optimization
I'll make any necessary revisions
I'll optimize the post for SEO, including meta description and title tags
6. Delivery and Publication
I'll deliver the final post in your preferred format (e.g., Word doc, Google Doc)
If desired, I can directly publish the post on your website
7. Performance Tracking
I'll monitor the post's performance using agreed-upon metrics
I'll provide a monthly report on blog performance and recommendations
This streamlined process ensures you receive a high-quality, tailored blog post each week with minimal effort on your part, while still maintaining control over your content strategy.
FAQs
How do you ensure the content is relevant to my specific industry and audience?
I start with an in-depth strategy session to understand your business, industry, and target audience. I also conduct ongoing research to stay updated on industry trends. Each post is tailored to your specific needs and audience interests.
What if I'm not satisfied with a blog post draft?
Your satisfaction is my priority. The process includes one round of revisions for each post. If you're not happy with the draft, I'll work with your feedback to refine the content until it meets your expectations.
How do you optimize the blog posts for SEO?
I conduct keyword research for each post and naturally incorporate relevant keywords into the content, headings, and meta descriptions. I also optimize the post structure, use internal linking, and ensure the content aligns with current SEO best practices.
Can you help distribute the blog posts on social media or through email?
While my core service focuses on creating the weekly blog post, I offer optional services to repurpose the content for social media and email marketing. We can discuss adding these services to create a more comprehensive content marketing strategy.
What metrics do you track to measure the success of the blog posts?
I typically track metrics such as page views, time on page, bounce rate, and social shares. For clients with conversion goals, I can also track metrics like lead form submissions or email sign-ups. I provide a monthly report with these metrics and insights on how to improve performance.
What's included
Engaging blog posts to drive Search Rankings
Fuel your brand's growth with compelling, targeted content that engages your audience and drives conversions. My strategic content marketing service helps you tell your brand's story, establish authority in your industry, and attract more qualified leads. Here's what my Content Marketing service includes:
Content Strategy Development
I conduct a thorough audience and competitor analysis Together, we define your brand voice and messaging guidelines I create a content calendar aligned with your business goals
SEO-Optimized Blog Posts and Articles
I research and write engaging, informative articles I optimize content for search engines to improve visibility I incorporate relevant keywords naturally to attract your target audience
Content Performance Analysis
I track key metrics to measure content effectiveness I provide regular reports on content performance I offer data-driven recommendations for content optimization
Optional Services (based on blog posts):
Email Marketing Content: I can repurpose blog content into compelling email series and newsletters I'll create lead magnets and nurture sequences based on your most popular posts I can develop automated email flows to engage your audience using blog content Social Media Content: I'll produce engaging social media posts derived from your blog content I can create shareable infographics and visual content based on blog insights I'll develop captions that encourage audience interaction and drive traffic to your blog Video and Podcast Scripts: I can write scripts for explainer videos or product demos based on blog topics I'll develop outlines and talking points for podcast episodes, expanding on blog content
Recommendations
(5.0)
Client • Aug 19, 2024
Recommended
Christian nailed it with our first website! I was super nervous about getting Digital Dream online, but I have amazing results.He really got our vibe. I needed a modern site but still warm and inviting. And I got it 😊 The whole thing's so easy to use, too. Chris was always on it and totally open to our ideas. If you need someone with fresh ideas and amazing web designing skills, Christian's your guy.
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