What's included

• Brand Exploration

  I'll start by digging deep into your brand to find out what will visually attract your dream customer & successfully communicate what differentiates you from the competition. This is done in the format of a client questionnaire and internal research.

• 2 Brand Identity Design Concepts in the form of style scapes

  Once internal research & brainstorming is conducted, I will design and present you with 2 directions your brand can go in, in the form of stylescapes. Stylescapes are a carefully collected combination of images, textures, typography, and colors to communicate a certain look and feel for your brand. They will serve as a starting point, for me to align on the overall visual direction of the brand, before I start designing.

• 1 Comprehensive Brand Identity Design

  Following feedback and choice of the direction your brand identity should take, I will proceed to design the full brand identity for your brand. This will include logo design and variations, typography, color scheme, and extra design elements to compliment the brand and overall look and feel.

• Concept Refinement

  Following your feedback, I will collaborate with you to nail down the final brand identity, making sure you are getting a design in line with your vision. This is done with 2 rounds of revisions.

• Brand Style Guide & Master Files

  In this final phase, I will create a brand style guide as well as a master folder with all the logo files, fonts, & design elements. This is important because it means that you now have a guide you or your team can follow to make sure you keep all future marketing materials cohesive with your brand identity.