We begin with a questionnaire which will be supplied to you to fill out, followed by an in-depth discovery call so we can meet each other and learn about each other a bit more. In this call we can discuss your vision, goals, and target audience, forming the basis for your brand strategy.

I will then provide mood board options that show options for potential design directions and several logo variations for you to choose from. Once the main logo has been decided, a complete logo suite will be created, including a primary logo, a secondary logo, and an icon mark logo. The number of variations may varies depending on your business requirements but this will all be discussed with you prior to starting the logo design.

I will then move on to creating the full brand guideline document which will include a colour palette with colour breakdowns and how these should he used for different applications.

The supporting fonts for your brand will then be chosen, I will give various options for these and once all design work is finished I will send the font files or supply where these can be downloaded.

Premium mock ups will also be created to show the application of your new visual identity across various mediums, including digital platforms and physical environments. These images can then be shared by you on social media, websites, and for marketing.

The final brand guideline document will be supplied, including x3 branded collateral of your choice, such as a business card, a branded tote bag, or social media post / story template - we can then discuss production for these to create the physical assets. Extra assets can be designed for an extra fee. There are 3 rounds of revisions allowed for all deliverables described above.