Brand Strategy & Identity Design
Starting at
$
3,250
About this service
Summary
What's included
Questionnaire & Brand Strategy
We begin with a questionnaire which will be supplied to you to fill out, followed by an in-depth discovery call so we can meet each other and learn about each other a bit more. In this call we can discuss your vision, goals, and target audience, forming the basis for your brand strategy.
Logo Suite
I will then provide mood board options that show options for potential design directions and several logo variations for you to choose from. Once the main logo has been decided, a complete logo suite will be created, including a primary logo, a secondary logo, and an icon mark logo. The number of variations may varies depending on your business requirements but this will all be discussed with you prior to starting the logo design.
Colour Palette
I will then move on to creating the full brand guideline document which will include a colour palette with colour breakdowns and how these should he used for different applications.
Font Suite
The supporting fonts for your brand will then be chosen, I will give various options for these and once all design work is finished I will send the font files or supply where these can be downloaded.
Mock Ups & Assets
Premium mock ups will also be created to show the application of your new visual identity across various mediums, including digital platforms and physical environments. These images can then be shared by you on social media, websites, and for marketing.
Brand Guidelines
The final brand guideline document will be supplied, including x3 branded collateral of your choice, such as a business card, a branded tote bag, or social media post / story template - we can then discuss production for these to create the physical assets. Extra assets can be designed for an extra fee. There are 3 rounds of revisions allowed for all deliverables described above.
Example projects
Recommendations
(5.0)
Client • Jan 9, 2025
Recommended
Annie is an brilliant designer who worked with us on my company's branding project. Annie is responsive, enthusiastic and incredibly easy to work with. She kept me informed throughout the process, and took the time to explain her design decisions clearly. Annie's collaborative approach made the entire project run smoothly. She listened carefully to our needs and delivered a great end result.
Client • Jan 6, 2025
Recommended
Annie was a pleasure to work with. I found her through a a bit of good fortune and approached her with a relatively unusual design project. Annie was able to understand what my vision was with ease which made the whole process so smooth. Her ability to do this allowed her to have a good creative input which really allowed a small project to build into something bigger. I'll certainly be in touch with her again soon.
Client • Jan 6, 2025
Recommended
I couldn’t be happier with the logo Annie created for us! They took the time to understand the vision and turned it into a design that perfectly represents my firm / brand. The process was smooth and collaborative, with Annie incorporating feedback effortlessly and delivering a final product that exceeded my expectations. If you’re looking for a talented and reliable graphic designer look no further!
Duration
3 weeks
Skills and tools
Industries