Tailored Branding

Kevin Shah

Starting at

2,500

About this service

Summary

For passionate business owners who want their brand to leave a lasting impression.

The Tailored Branding is designed to give your business a distinct and meaningful identity that goes beyond just visuals. At its heart is a handcrafted logo, thoughtfully created to tell your story, connect with your audience, and build trust at every touchpoint. More than just a symbol, your logo embodies the vision, values, and passion that drive your brand.

But this package goes even further. By blending strategic insight with bespoke design, it provides everything you need to elevate your brand: • A clear and compelling identity that truly represents you. • A cohesive visual language for consistency across all platforms. • The right tools to stand out, engage your audience, and make an impact.

The Tailored Branding is for those who believe branding is more than just aesthetics—it’s a powerful tool for storytelling, connection, and long-term success.

Process

1. Discovery & Strategy

Every strong brand starts with a deep understanding of its core. Through a strategic discovery process, we’ll uncover: • Your brand’s purpose, vision, and values, ensuring a strong foundation. • A clear audience profile and the unique factors that set your business apart.

From there, I’ll craft a tailored brand blueprint—a strategic guide that defines your story, positioning, and visual direction. This serves as the roadmap for building a cohesive and impactful brand identity.

2. Design & Presentation

With strategy in place, your brand’s visual identity begins to take shape: • A handcrafted logo suite designed to reflect your essence and create instant recognition. • A carefully curated color palette and typography that align seamlessly with your brand’s personality. • Signature design elements, such as patterns, icons, and graphic motifs, to add depth and distinction.

Your brand is then brought to life through a polished style guide presentation, complete with real-world mockups showcasing its application across various platforms. We’ll refine every detail with up to two rounds of revisions to ensure a flawless final result.

3. Final Touches & Launch

Once everything is perfected, you’ll receive: • A complete set of brand assets in versatile file formats, ready for both digital and print use. • A comprehensive brand style guide, ensuring consistency across every touchpoint.

With a strong, cohesive identity in hand, you’ll be ready to confidently launch a brand that connects, inspires, and leaves a lasting impact.

FAQs

How long does the process take?
The Tailored Branding process typically takes 4–5 weeks, depending on the project scope and feedback timeline.
How many revisions are included?
You’ll receive3 rounds of revisions to fine-tune your brand until it’s just right. Need more? Additional revisions can be added for a fee.
What will I receive at the end of the process?
At the end of the project, you’ll receive: • A comprehensive brand strategy to guide your business. • A fully designed brand identity, including logo suite, color palette, and typography. • A detailed style guide with real-world mockups to ensure consistent branding across all platforms.
Can I add collateral designs to this package?
Absolutely! The Tailored Branding package already includes social media templates, business cards, and packaging designs, ensuring a complete and cohesive brand presence across all touchpoints.
Why should I invest in the Tailored Branding package?
Investing in Tailored Branding ensures that your business has a strong, cohesive identity that stands out in a crowded market. This package goes beyond just a logo—it builds a strategic, visually compelling brand that resonates with your audience, builds trust, and drives recognition. With a well-crafted identity, including a custom logo suite, color palette, typography, design elements, and essential brand collateral, your brand will feel polished, professional, and ready to make a lasting impact. Whether you're launching or rebranding, this package gives you all the tools to present your business with confidence and consistency.

What's included

Brand Strategy
A well-defined framework that articulates your brand’s purpose, audience, and unique market position. This process involves establishing a clear mission and core values, identifying your ideal audience, crafting a compelling brand narrative, and setting a strong visual direction through a carefully curated mood board. This strategy serves as the cornerstone for building a cohesive, impactful, and memorable brand identity.
Brand Identity Design
A tailored visual identity designed to seamlessly align with your business, ensuring consistency and impact. This includes a bespoke logo suite featuring a primary logo, secondary logo, and submarks for versatile use across various platforms. A carefully curated color palette is crafted to evoke the right emotions and maintain brand coherence, while thoughtfully selected typography reflects your brand’s personality and aesthetic. Additionally, signature design elements such as patterns, icons, and graphic motifs enhance your brand’s presence, creating a distinctive and memorable identity.
Style Guide
A comprehensive brand guide designed to ensure consistency across all touchpoints. This document provides clear guidelines for using your logo, color palette, typography, and design elements, ensuring a cohesive visual identity. It also includes real-world mockups that bring your brand to life, demonstrating its application across various platforms. Serving as your go-to resource, this guide helps maintain a polished, professional, and instantly recognizable brand presence.
Brand Extensions & Collaterals
A cohesive brand extension and collateral system designed to maintain consistency while expanding your brand’s reach. This includes thoughtfully crafted marketing materials such as business cards, stationery, brochures, and digital assets, all seamlessly aligned with your brand identity. Custom packaging, merchandise, and environmental graphics further enhance brand recognition, ensuring a unified look across every touchpoint. From social media templates to print materials, every element is designed to reinforce your brand’s presence, creating a lasting and professional impression.
Packaging design
My packaging design service extends your brand’s identity by ensuring that every detail—from materials and structure to colors, fonts, and graphics—aligns seamlessly with your brand language. It’s more than just a container; it’s a tangible expression of your brand’s personality, values, and story. Through carefully crafted designs and real-world mockups, I create packaging that not only stands out on shelves but also reinforces your brand’s presence, making it instantly recognizable and memorable to your customers.

Example projects