Brand Advertising Video Pack

pro

Daria Zorina

(0)

Starting at

$

1,500

About this service

Summary

Advertising videos with AI — from idea to result.
I create a series of advertising videos (up to 15 seconds each), perfectly suited for modern platforms. With the power of AI, I can bring unique ideas to life quickly and within minimal budgets, which is especially beneficial for smaller brands. My experience managing design teams and executing large-scale advertising campaigns ensures high-quality results that achieve the desired goals.
From the first brief to the final publication, I work transparently and efficiently, delivering solutions that align with your brand and strategic objectives. If you need more than just videos, I’m the one to talk to.

Process

1. Gathering materials and setting the goal
• The more information I have about the brand, the better. Therefore, I start by reviewing brand materials, online presence, and the brand platform.
• We define the goal of the advertising campaign: this could be increasing engagement, boosting brand awareness, or communicating the brand’s philosophy or key message.
• It’s important to understand what we want to say with this campaign and how we will convey the brand’s philosophy. If the brand platform is not established, I can help create it, but this would be a separate task.
2. Developing concepts
• Based on the collected information, I create 2-3 creative concepts for the entire campaign, which will consist of 5 videos. We also agree on a visual style that aligns best with the campaign’s goals.
• Once one of the ideas is approved, I start detailing it into 5 individual video scripts.
3. Script and key frame approval
• The client receives key frames with text descriptions for each video to review and approve. This provides a clear understanding of the direction and concept before production begins.
4. Animation and styling
• After the scripts are approved, I proceed with creating animations for each video.
• Video editing is done in line with the brand’s visual identity.
5. Sound design
• There are several options when it comes to sound:
• Using existing brand sounds or slogans.
• Creating custom sound design, including voice-over, scriptwriting, or original music for the videos.
6. Resizing and covers
• The final videos are initially created in horizontal format, and then resized for vertical formats (for example, for social media).
• In addition, covers are created for both vertical and horizontal formats, if the videos are intended to be used on various platforms (YouTube, social media profiles, etc.).

FAQs

  • What is the difference between the “Viral Video” package, which is cheaper, and this package?

    The “Viral Video” package is focused solely on creating content based on a viral idea with the goal of maximizing audience reach. Typically, these videos consist of a single shot, aiming to fill your account and entertain the audience. However, in this package, the main objective is to convey the message of the advertising campaign, whether it’s about the brand or a product. These videos are more structured and are designed to effectively communicate the brand’s message. They are specifically crafted for advertising and include branding elements.

  • Can we get the source materials if we want to reuse them later, such as raw files, renderings, etc.?

    Yes. Upon request, I can provide all generated materials, including those used in the final video and any that were not included.

  • The 3-month NDA period is too short for us.

    hat’s fine. We can discuss and adjust this upfront.

  • Is it possible to have a full NDA with no disclosure of authorship for the video?

    Yes, it’s possible. For an additional fee, the cost of the work will be x.5 (plus 50%)

  • We already have a full concept and script, we just need execution. Will this affect the cost?

    Even if you have a ready-made concept and script, the execution still requires professionalism, skills, and time. This is not just mechanical work, and I am responsible for the final result. Therefore, there will be no discounts in such cases.

  • Is it possible to make revisions to the project?

    Yes, I provide 2 revision cycles during the storyboard phase and before the final assembly if the generation doesn’t meet your expectations. Any additional revisions beyond that will be charged at a rate of $80 per hour.

What's included

  • Creation of 5 advertising videos based on the brand’s concept

    The story-driven videos tell mini-narratives that reveal the brand’s values, making them perfect for advertising campaigns. Up to 15 seconds eath

  • 2-3 creative concepts

    Developed based on your brand platform, with one concept selected for final execution.

  • Visual assets for videos

    Custom thumbnails and covers tailored for each video, with optional formats for different platforms.

  • Confidentiality guarantee

    From the moment the project is delivered, I ensure compliance with the NDA until the launch of the advertising campaign or for up to three months (if the campaign hasn’t been launched within this period). After this timeframe, the project is considered completed, and the work may be included in my portfolio. If needed, alternative confidentiality agreements can be arranged upon request.

Example projects

Brand creation with AI: from idea to visual identity |2024

Duration

1 week

Skills and tools

Advertisement Designer
Brand Strategist
AI Content Creator
ChatGPT
DALL-E
Runway AI

Industries

Advertising
Social Media Advertising
Video Advertising

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