Branding SMM pack: From idea to realization 2024
Daria Zorina
Brand Designer
AI Content Creator
AI Video Producer
Midjourney
Runway AI
Stable Diffusion
Cut from video clips
1. Idea and concept:
The idea was to create a series of videos featuring dancing coffee with the concept “Set the Rhythm for Your Day!”
The goal was to create an energetic start to the day, which would be memorable and attract attention across various dance genres. This approach would also work well with hashtags related to dance videos and specific dance styles.
The idea proved challenging for prompting, particularly due to the need to keep the characters in liquid form without turning them into standard human figures. Eventually, the right prompt was found to visualize liquid forms without converting them into people. Another challenge arose with reggaeton and bachata dancers, as the AI initially rendered them scantily clad, but this issue was eventually resolved.
2. Frame development:
Before the animation phase, key frames were created to visualize the liquid dancing in a cup in human-like form. After the concept was approved, the images were further refined. It was decided that adding advertising text or voiceover might come across as overly promotional, so in the final version, the brand’s presence is only represented by the logo on the cup.
generating keyframes and finalizing them
In total, the project includes a series of 5 videos plus a bonus one – see via the link.
