Media releases gain publicity for your company by drawing media attention to newsworthy events. These events may include:

Introduction of a new product or service

Opening of a new location

A move to a new location

An award given to the company or an employee

A notable milestone such as a company or an employee anniversary or promotion

Participation in or sponsorship of a community or charity project

Charitable donations

Media releases can be published to the company blog, sent through business newswires such as PR Web and Business Wire, published on LinkedIn, and sent to magazines. local newspapers. and local radio and television stations.

While your purpose in sending out a media release is to draw public attention to your business, the purpose of those who decide whether or not to use the information in your release is to provide useful information to their audience.

If your media release appears to be advertising or promotional material, it won't be used. Consequently, it will be useless to you. Newspapers, magazines, and TV and radio stations gain their revenue from selling advertising space or time, so they actually are on guard against advertising disguised as a media release.

Contact me for news-oriented media releases that will be published, not deleted.