UX Audit & UX Strategy

Starting at

$

2,750

About this service

Summary

This UX audit and strategy service provides expert analysis of your digital product's user experience with actionable recommendations for improvement. Whether your site isn't converting well, users are confused, or you simply want to optimize before a redesign, I'll identify specific issues and provide a clear roadmap for creating a better user experience. You'll receive a comprehensive audit report, prioritized recommendations, and strategic guidance to make informed decisions about improving your product.

Process

Project Kickoff
We'll discuss your concerns, business goals, target users, and any specific areas you want me to focus on. I'll gather access credentials and analytics data to inform the audit.
Heuristic Evaluation
I'll systematically evaluate your site or app against established UX principles, testing user flows, navigation, content hierarchy, and interaction patterns across devices.
Analytics & Data Review
Analysis of your analytics data, heat maps (if available), and user behavior patterns to identify where users struggle, abandon, or succeed.
Competitive Analysis
Quick review of how competitors handle similar experiences to identify industry standards and opportunities for differentiation.
Findings Documentation
I'll compile all findings into a clear, organized report with screenshots, explanations, and severity ratings for each issue identified.
Strategic Recommendations
For each issue, I'll provide specific, actionable recommendations with rationale, expected impact, and implementation complexity to help you prioritize improvements.
Presentation & Handoff
I'll walk you through the findings and recommendations in a presentation session, answer questions, and provide the complete audit document for your team.

FAQs

  • What do you need from me to get started?

    Access to your website or app, Google Analytics or similar data, any user feedback or support tickets you've collected, and clarity on your primary business goals and user concerns.

  • How long does a UX audit take?

    Typically 1-2 weeks depending on the size and complexity of your site. Small sites (under 10 pages) take about a week, larger sites or apps may take up to two weeks.

  • Do you conduct user testing?

    This service focuses on expert evaluation and analytics review. If user testing is needed, we can discuss adding that as a separate phase with additional scope.

  • What format will the audit report be in?

    You'll receive a comprehensive document (PDF or presentation format) with findings organized by priority, screenshots highlighting issues, and clear recommendations for each item.

  • Can you help implement the recommendations?

    Yes! While this service focuses on analysis and strategy, I can continue working with you to implement the recommended improvements through design and development services.

  • Is this useful before a redesign?

    Absolutely. A UX audit before redesign ensures you don't repeat existing mistakes and provides data-driven direction for the new design. It's one of the best investments you can make.

  • What if my issues are mainly technical, not design-related?

    I'll identify technical issues that impact UX (like slow load times or broken functionality) and recommend solutions, though implementation of complex technical fixes may require developer involvement.

  • Will this help with conversion rates?

    Yes. A major focus of the audit is identifying barriers to conversion and recommending specific improvements to forms, CTAs, checkout flows, and user journeys that typically lead to measurable improvements.

  • How do you prioritize recommendations?

    I categorize recommendations by impact (high, medium, low) and effort (quick win, moderate, complex), making it easy to tackle high-impact, low-effort improvements first while planning larger initiatives.

What's included

  • πŸ” Comprehensive UX Audit

    I'll thoroughly analyze your website or app to identify usability issues, friction points, confusing navigation, and opportunities for improvement. You'll receive a detailed report with prioritized findings and actionable recommendations.

  • πŸ“Š User Flow Analysis

    I'll map out how users currently navigate your site, identify where they drop off or get stuck, and pinpoint opportunities to streamline their journey toward key actions and conversions.

  • 🎯 Conversion Optimization Review

    Analysis of your conversion paths, forms, CTAs, and checkout processes to identify barriers preventing users from completing desired actions and recommendations to increase conversion rates.

  • πŸ“± Mobile & Accessibility Assessment

    Evaluation of your mobile experience and accessibility compliance, highlighting issues that may be frustrating users or limiting your audience reach.

  • πŸ—ΊοΈ Strategic UX Roadmap

    A prioritized action plan outlining recommended improvements, from quick wins to long-term enhancements, with rationale for each recommendation and expected impact on user experience.

  • πŸ’‘ Best Practice Recommendations

    Specific, actionable guidance based on UX best practices and industry standards, tailored to your audience, business goals, and competitive landscape.


Duration

2 weeks

Skills and tools

UX Designer

UX Engineer

UX Researcher

FigJam

FigJam

Figma

Figma

Miro

Miro

Sketch

Sketch