Full Brand Kit

Starting at

$

2,500

About this service

Summary

When you order a Full Brand Kit - you receive just that. Bespoke, considerately designed logos, colours, typography, assets and guidelines created collaboratively - with you - to last your business forever.
With over half a decade of design industry experience and a degree from the London College of Communication, I'm not only knowledgable about brand design - it's my favourite type of project.

Process

Discovery
We’ll begin with a call to dive into your brand’s direction, mission, values, and inspiration, ensuring a clear understanding of your vision.
Concepts
Next, I’ll present a selection of branding options, including logo, colour, and typography variations. From there, we can choose a favourite, combine elements, or start fresh to find the perfect fit.
Refinement
I’ll then provide a draft of your brand guidelines, giving you the opportunity to request up to two rounds of revisions to fine-tune everything to your satisfaction.
Completion
Once we’ve perfected your brand identity, I’ll deliver all final assets through Playbook, a streamlined platform for easy access and organisation. Check out an example here.

FAQs

  • What format will we receive the logos in?

    You'll receive your logo files in all useful formats: .png, .svg, .eps, .jpg, .pdf. You are welcome to request others if required.

What's included

  • Logo Suite

    Primary Logo: The main identifier for your brand, suitable for most applications. Secondary Logo: An alternative version for use when the primary logo isn't ideal, often a simplified or rearranged version. Logo Mark/Icon: A simplified emblem or symbol that represents your brand, perfect for small spaces or social media profiles.

  • Color Palette

    A set of primary and secondary colors that define your brand's visual identity. Includes color codes in HEX, RGB, and CMYK formats for consistent use across all mediums.

  • Typography

    Selection of primary and secondary typefaces that complement your brand aesthetic. Guidelines on font usage for headers, body text, and accents.

  • Mockups

    Visual representations of your brand applied to various real-world scenarios (e.g., business cards, social media, website). Helps visualize how your brand will look in practical applications.

  • Brand Guidelines

    A comprehensive document outlining proper usage of all brand elements. Includes instructions on logo placement, color application, typography hierarchy, and do's and don'ts.

  • File Deliverables

    All logo files in various formats (SVG, EPS, PDF, PNG, JPG) for different use cases. Color palette swatches for easy application. Font files or links to download (if using free fonts). Brand guidelines in PDF format for easy sharing and printing. Mockup files for future reference or editing.

Recommendations

(5.0)

Simba Jonga

Client • Dec 16, 2024

Simba recommends working with Cara

Todd Stephenson • roofquotes.com

Client • Nov 26, 2024

Cara is great!! I highly recommend!

Cristina Galie • Kittl

Client • Nov 13, 2024

We worked with Cara on a quick consulting project. She rocked it, leveraging her expertise to provide us clear and valuable feedback on our brand narrative. Thank you, Cara!

Working with Cara was such a dream. She took my ideas and turned them into something totally unique—full of personality with a creative twist for every concept. She’s an amazing collaborator and designer! I can’t recommend her enough.

Andrew Hyde

Client • Aug 20, 2024

Cara was fantastic to work with. Great revisions, communication, and final product!

Angus Ware • Qubio

Client • Jun 26, 2024

Angus at Qubio hired Cara and recommends working with them

Henry Hayward • Bulletinbox

Client • May 7, 2024

I went for the tier three "complete" package and was completely blown away. I would recommend Cara @ Tiptoe to anyone looking to create - or update - their brand identity. The whole process was a very fun and collaborative experience. I ended up with a beautiful logo, various alternate logo options, and a huge array of social media assets and guidelines. I was able to launch my company easily because my visual identity was so well-considered. I feel like I look great and stand out. Five stars


Duration

3 weeks

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

Industries

Graphic Design
Brand Marketing
Marketing

Work with me