Full Brand Kit
Cara Ellis
5
Starting at
$
2,500
About this service
Summary
When you order a Full Brand Kit - you receive just that. Bespoke, considerately designed logos, colours, typography, assets and guidelines created collaboratively - with you - to last your business forever.
With over half a decade of design industry experience and a degree from the London College of Communication, I'm not only knowledgable about brand design - it's my favourite type of project.
Process
Discovery
We’ll begin with a call to dive into your brand’s direction, mission, values, and inspiration, ensuring a clear understanding of your vision.
Concepts
Next, I’ll present a selection of branding options, including logo, colour, and typography variations. From there, we can choose a favourite, combine elements, or start fresh to find the perfect fit.
Refinement
I’ll then provide a draft of your brand guidelines, giving you the opportunity to request up to two rounds of revisions to fine-tune everything to your satisfaction.
Completion
Once we’ve perfected your brand identity, I’ll deliver all final assets through Playbook, a streamlined platform for easy access and organisation. Check out an example here
FAQs
What format will we receive the logos in?
You'll receive your logo files in all useful formats: .png, .svg, .eps, .jpg, .pdf. You are welcome to request others if required.
What's included
Logo Suite
Primary Logo: The main identifier for your brand, suitable for most applications. Secondary Logo: An alternative version for use when the primary logo isn't ideal, often a simplified or rearranged version. Logo Mark/Icon: A simplified emblem or symbol that represents your brand, perfect for small spaces or social media profiles.
Color Palette
A set of primary and secondary colors that define your brand's visual identity. Includes color codes in HEX, RGB, and CMYK formats for consistent use across all mediums.
Typography
Selection of primary and secondary typefaces that complement your brand aesthetic. Guidelines on font usage for headers, body text, and accents.
Mockups
Visual representations of your brand applied to various real-world scenarios (e.g., business cards, social media, website). Helps visualize how your brand will look in practical applications.
Brand Guidelines
A comprehensive document outlining proper usage of all brand elements. Includes instructions on logo placement, color application, typography hierarchy, and do's and don'ts.
File Deliverables
All logo files in various formats (SVG, EPS, PDF, PNG, JPG) for different use cases. Color palette swatches for easy application. Font files or links to download (if using free fonts). Brand guidelines in PDF format for easy sharing and printing. Mockup files for future reference or editing.
Example projects
Recommendations
(5.0)
Client • Nov 13, 2024
Recommended
We worked with Cara on a quick consulting project. She rocked it, leveraging her expertise to provide us clear and valuable feedback on our brand narrative. Thank you, Cara!
Client • Oct 23, 2024
Recommended
Working with Cara was such a dream. She took my ideas and turned them into something totally unique—full of personality with a creative twist for every concept. She’s an amazing collaborator and designer! I can’t recommend her enough.
Client • Aug 20, 2024
Recommended
Cara was fantastic to work with. Great revisions, communication, and final product!
Client • Jun 26, 2024
Recommended
Angus at Qubio hired Cara and recommends working with them
Client • May 7, 2024
Recommended
I went for the tier three "complete" package and was completely blown away. I would recommend Cara @ Tiptoe to anyone looking to create - or update - their brand identity. The whole process was a very fun and collaborative experience. I ended up with a beautiful logo, various alternate logo options, and a huge array of social media assets and guidelines. I was able to launch my company easily because my visual identity was so well-considered. I feel like I look great and stand out. Five stars
Duration
3 weeks
Skills and tools
Industries
Work with me